Skip navigation.

WebCenter Team

Syndicate content
Oracle WebCenter is the user engagement platform for social business—connecting people and information.
Updated: 10 hours 53 min ago

Introducing Oracle BPM Suite 12c: Intelligent Adaptive Processes

Tue, 2014-09-16 06:15


In June 2014, Oracle launched Oracle Business Process Management Suite 12c (Oracle BPM Suite 12c), the industry's most social, unified, and complete BPM solution that helps organizations plan and manage their entire business architecture.

The latest release comes as demand for fast, interactive information increases, which in turn is driving ever-greater demand for more agile, responsive IT organizations.

In response, Oracle BPM Suite 12c enables businesses to quickly adapt to disruptive technologies such as cloud computing, big data, social networking, and smart devices, which have revolutionized how consumers and employees access and consume information.

Responsiveness Is the Lynchpin
"The world is a different place than it was just a few short years ago," says Oracle Director of Product Marketing Dain Hansen. "Operating in a digital economy means that companies must rethink how to do business."

Responsiveness has become the lynchpin for competitive advantage. That includes meeting customer concerns rapidly, providing real-time visibility into the enterprise to remove internal roadblocks and increase agility—and the ongoing ability to adapt to ever-evolving technologies and business practices.

Adaptive Management for Unstructured Content and Processes
Ideally, employees should have a real-time view into accounts payable and other processes that involve unstructured content and/or processes. Only then can they track how long processes take, spot bottlenecks, fix problems—and manage all the associated liabilities.

Thanks to tighter integration between Oracle BPM Suite 12c and Oracle WebCenter, a new adaptive case management feature delivers better, more-flexible case management for these traditionally thorny business processes.

New in Oracle BPM Suite 12c
In addition to adaptive case management, Oracle BPM Suite 12c provides the following new features to speed time-to-value, whether implementing new business processes or enhancing existing ones—across both in-house and cloud applications and services.
  • Improved business activity monitoring and reporting. Tightly integrated with Oracle Business Intelligence tools and Oracle Coherence, this feature delivers rich analytics tools, out-of-the-box process dashboards, out-of-the-box analysis tools, time-based analysis, and trend analysis for key performance indicators (KPIs). These enhancements, combined with the embedded complex query processor, enable organizations to react more quickly than ever to potential or actual performance issues as well as emerging trends and risks.
  • Business architecture modeling. Users can capture and catalog business processes from beginning to end, including strategic elements such as goals, objectives, and strategies—then link them to the value chains and business processes that implement them. And KPIs and other measures can be rolled back up to the goals and objectives within the business architecture for faster reporting and adjusting.
  • Mobile and software-as-a-service (SaaS) integrations. With Oracle BPM Suite 12c, users can easily and securely connect business processes to SaaS and mobile applications. And with Oracle Cloud Adapters, users can integrate with a range of Oracle and third-party cloud applications. In addition, Oracle BPM Suite 12c now supports REST/JSON for integrating mobile-aware process applications.

Read the Oracle Business Process Management Suite12c press release.

Watch a special online event introducing Oracle BPM Suite 12c and featuring General Electric, Vertafore, San Joaquin County, and AVIO Consulting.

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

Introducing Oracle BPM Suite 12c

Date: Wednesday, September 17, 2014

Time: 10:00 AM PDT


Oracle WebCenter & Oracle BPM Customer Appreciation Reception

Thu, 2014-09-11 06:27
Oracle WebCenter & Oracle BPM Customer Appreciation Reception

You’re invited to the Oracle WebCenter & Oracle BPM Customer Appreciation Reception!

Oracle WebCenter & Oracle Business Process Management (BPM) partners Aurionpro, AVIO Consulting, Bezzotech, Fishbowl Solutions, Keste, Redstone Content Solutions, TekStream & VASSIT invite you to a private cocktail reception at one of San Francisco's stunning National Historic Landmarks. Please join us and other Oracle WebCenter & Oracle BPM customers for heavy hors d'oeuvres and cocktails at this exclusive reception. You do not need to be an Oracle OpenWorld attendee to join us at the reception. If you will be in the San Francisco area, please RSVP to attend!

Oracle WebCenter & Oracle BPM Customer Appreciation Reception

Monday, September 29, 2014
6:30 p.m. – 8:30 p.m.

Old Mint, Mint Plaza
San Francisco, CA 94103
+1.415.537.1105

Register Now Red-arrow


Please RSVP by September 22, 2014. You will receive an e-mail notification confirming your attendance for the event.

Don’t miss the opportunity to talk with fellow customers and executives from Oracle WebCenter & Oracle BPM Product Management, Product Marketing, and Oracle’s premier Oracle WebCenter & Oracle BPM partners. We look forward to seeing you at this event!

Partners

If you are an employee or official of a government organization, please click here for important ethics information regarding this event.

Oracle Corporation Facebook Twitter linkedIn Blog youtube Copyright © 2014, Oracle Corporation and/or its affiliates.
All rights reserved.
Contact Us | Legal Notices and Terms of Use | Privacy Statement

You are invited! See the Power of Innovation with Oracle Fusion Middleware

Tue, 2014-09-09 06:00

The Oracle Fusion Middleware team is very excited to recognize the 2014 Oracle Excellence Awards for Fusion Middleware Innovation winners with a special Awards Ceremony on Tuesday September 30th during Oracle OpenWorld.

Oracle Fusion Middleware Innovation Awards honor customers with cutting-edge use of Oracle Fusion Middleware technologies to solve unique business challenges or create business value. Winners are selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture.

If you are planning to attend Oracle OpenWorld in San Francisco or plan to be in the area during Oracle OpenWorld, we hope you can join us, and bring back to your organization real-life examples of Fusion Middleware in action.

   Oracle Excellence Awards Ceremony: Oracle Fusion Middleware: Meet This Year’s Most Impressive Innovators (Session ID: CON7029)

   When: Tuesday September 30, 2014

   Time: Champagne Reception 4:30 pm, Ceremony 5-5:45 pm PT

   Where: Yerba Buena Center for the Arts, YBCA Theater (next to Moscone North) 700 Howard St., San Francisco, CA, 94103


To learn more about last year’s award winners please read our blog post: Innovation Award Winners Celebrated at A Grand Ceremony at OOW: Event Highlights

To attend this Award Ceremony, Oracle OpenWorld Badges are required. You can register for this session through the Schedule Builder on the Oracle OpenWorld website. If you are not attending the conference, but will be in the area and would like to join the celebration – please RSVP HERE and we will provide a complimentary Discover Pass code that you can use to register, pick up your badge, and attend the Award Ceremony session.

We hope to see you there!

21st Century Education Goes Digital with Oracle WebCenter

Mon, 2014-09-08 09:30
Oracle Corporation Banner 21st Century Education Goes Digital with Oracle WebCenter

Learn how The Digital Campus with WebCenter can address top-of-mind issues for creating exceptional digital learning experiences, put content in context for the user and optimize business processes

The global education market is under-going a fundamental transformation -- from the printed textbook and physical classroom to newer digital, online and mobile experiences.  Today, students can learn anywhere, anytime, from anyone on any device, bridging administrative and academic systems into single universal view.

Oracle WebCenter is at the center of innovation and engagement for any digital enterprise looking to empower exceptional experiences for students, faculty, administrators and researchers. It powerfully connects people, processes, and information with the most complete portfolio of portal, content management, Web experience management and collaboration technologies to enable student success.

Join this special event featuring the University of Pretoria, Fishbowl Solutions and Oracle, whose experts will illustrate successful design patterns and solution delivery for:
  • Student Portals. Create rich, interactive student experiences
  • Digital Repository. Deliver advanced content capture, tagging and sharing while securing enterprise data
  • Admissions. Leverage image capture and business process design to enable improved self-service
Attendees will benefit from the use-case insights and strategies of a world re-knowned university as well as a pre-built solution approach from Oracle and solutions partner Fishbowl to enable a truly modern digital campus.


Audio information:

Dial in Numbers: U.S / Canada: 877-698-7943 (toll free)
International: 706-679-0060(chargeable)
Passcode:
solutions2

Red Button Top Register Now Red Button Bottom Calendar Sep 11, 2014
10:00 AM PT |
 01:00 PM ET If you are an employee or official of a government organization, please click here for important ethics information regarding this event. Hardware and Software Engineered to Work Together Copyright © 2014, Oracle Corporation and/or its affiliates.
All rights reserved.
Contact Us | Legal Notices and Terms of Use | Privacy Statement

Arqiva Achieves a 90% Adoption Rate for Its Innovative, Near-Real-Time Network Monitoring Portal

Fri, 2014-09-05 06:00
#panelDiv_search .BottomleftCurv{background:none; width:15px; height:30px; float:left;} #panelDiv_search .centerBottom{background:none;width:153px;height:30px;float:left;} #panelDiv_search .BottomrightCurv{background:none;width:15px;height:30px;float:right;} #panelDiv_search .contentBg{border-bottom:1px solid #ababab;} #navigation{width:971px;} Arqiva Achieves a 90% Adoption Rate for Its Innovative, Near-Real-Time Network Monitoring Portal .sitefinder_content {position:absolute;right:50%; margin-right:-495px; z-index:100002;overflow: auto; top:5px;} #Wrapper_FixedWidth { min-width:974px; } .header{height:140px; *height:130px;} .menu-otn {display:none;}

Another Great WebCenter Customer Success Story from Oracle's Customer and Partner Successes

Arqiva Achieves a 90% Adoption Rate for Its Innovative, Near-Real-Time Network Monitoring Portal

Oracle Customer: Arqiva

Location:  Winchester, England

Industry: Communications

Employees:  2,000

Arqiva provides and operates much of the infrastructure behind television, radio, satellite, and wireless communications in the United Kingdom. Its customers include major broadcasters, such as the BBC, ITV, and BSkyB, as well as independent radio groups. Arqiva’s engineers led the switch from analogue to digital in 2012,  which was the largest broadcast engineering project in UK history. Arqiva also provides satellite distribution services for Turner Broadcasting System, Inc. in the United States, leading French media company Canal+ Group, and the internationally renowned Al Jazeera Network.


Challenges
  • Improve the customer experience for broadcast-radio customers by providing self-service access to a near-real-time view of their network status, 24/7 notification of faults and fixes, and maintenance schedules
  • Ensure staff—from CEOs through to technicians, presenters, and DJs—is aware of network performance, incidents, and other issues that might affect the transmission of programs to audiences
  • Enable customers to determine the operational status of transmitters and view the current and future configuration data of multiplexes (streams of digital information containing audio and other data) on the networks that broadcast their programs
  • Give users access to network performance data via a mobile phone, tablet, or desktop PC
  • Provide secure identity and access management to ensure that access to commercially sensitive network data is restricted to the relevant radio broadcaster
  • Gain ability to provide network status data to TV and satellite customers in the future
A word from Arqiva

"Oracle WebCenter Portal transformed customer service by giving radio broadcasters a near-real-time window into the performance of the networks that transmit programs to their audiences." – Helen Knight, Head of Product, TV and Radio, Arqiva


Solutions
  • Used Oracle WebCenter Portal to build a window that enables radio broadcasters to view the status of their network in near real time, with a traffic-light system to alert them to faults and their severity via an intuitive interface
  • Gained immediate acceptance by radio groups, 90% of whom signed up for access as soon as it was launched and rated the service as “fantastic,” “innovative,” and “brilliant”
  • Rolled out portal access to 180 users in 20 radio groups covering 3,500 transmitters within three months
  • Used the portal as part of strategy to deliver continuous customer service improvements by enhancing the radio-desk support function that automatically notifies customers of faults on their network and sends daily, weekly, and monthly reports to radio broadcasters
  • Benefited from Oracle WebCenter Portal’s standards-based framework to integrate Google Maps into the portal to give customers a visual image of their sites and services
  • Used out-of-the-box tools and library of prebuilt components in Oracle WebCenter Portal to create graphs and tables depicting network and infrastructure performance
  • Benefited from the flexible navigation components of Oracle WebCenter Portal to allow users to personalize the interface to individual preferences and determine the dashboards they wish to access first—such as the status of transmitters within their broadcast regions
  • Built a multiplex tab to allow users to view the configuration and capacity of multiplexes and see a list of broadcasters on those multiplexes
  • Enabled customers to create a watch list of specific incidents or planned maintenance work they wish to monitor closely and increase productivity by accessing the list immediately when they sign on to the portal
  • Gave users access to the portal from any Web-based device, enabled them to click through to service tables quickly and easily, and created views optimized for mobile phone users
  • Cut time to develop and refresh content by using Oracle WebCenter Portal’s framework to create standards-based portlets and ensure uniformity of page structure and layout
  • Benefited from standards-based, service-oriented architecture of Oracle BPEL Process Manager to assemble and integrate data from the Oracle-based, core-incident management system, and third-party sources into end-to-end process flows for publishing via the portal
  • Used Oracle Unified Directory to create and apply identity management and access security rules to protect sensitive customer network-performance data from unauthorized viewing
  • Benefited from the scalability of Oracle WebCenter Portal and Oracle Unified Directory to gain ability to accommodate more users in line with Arqiva’s plans to extend portal access to its TV and satellite customers
Oracle Product and Services

   Why Oracle?

Arqiva conducted a competitive bid and evaluated the open-source product Liferay Portal. The company chose Oracle WebCenter Portal for its standards-based interoperability, out-of-the-box functionality, and reusable portlets that would minimize development and allow Arqiva to refresh content rapidly and share it seamlessly across internal and customer-facing applications. Arqiva selected Oracle Unified Directory to provide fine-grained control of policies at an organizational-unit level and for scalability needed to meet the demands presented by additional TV and satellite customers accessing the portal at a later date.


"We chose Oracle WebCenter Portal for its ranking as a leader in Gartner’s Magic Quadrant for Horizontal Portals and because of its unrivalled functionality and strong pedigree," said Eamonn Sorohan, head of applications, Arqiva. Partner

Oracle Partner

Griffiths Waite

 Oracle Specialized Partner Griffiths Waite worked with key business users to design and build the portal to the unique requirements of different types of users. It optimized the interface for each device to ensure the best possible customer experience. Arqiva benefited from Griffiths Waite’s expertise to ensure seamless integration between the portal, back-office, and transmitter data and ensured access security was maintained for broadcasters’ critical data. As user and data volumes increased, Griffiths Waite monitored the portal to optimize performance and ensure a consistently positive customer experience.
"Griffiths Waite’s expertise enabled us to build the solution in three months," said Helen Knight, head of product, TV and radio, Arqiva. "The portal is intuitive and aesthetically pleasing while being highly functional and a great advertisement for Arqiva."

Resources More Reference Assets About Communications

John Lewis Partnership Transforms Personnel Services for 85,000 Employees by Using a Self-Service Portal

Tue, 2014-09-02 01:00
Oracle Customer: John Lewis Partnership
  • Location: London, United Kingdom
  • Industry: Retail
  • Employees: 85,000
  • Annual Revenue: Over $5 Billion

John Lewis Partnership, one of the United Kingdom’s leading retailers, owns and operates 30 John Lewis department stores, 10 John Lewis at-home stores and 302 Waitrose supermarkets. The organization also runs a substantial online business through www.johnlewis.com and www.waitrose.com, in addition to business-to-business contracts in the UK and abroad.

John Lewis Partnership is the UK’s largest example of worker co-ownership where all 85,000 employees are partners in the business. Partners are dedicated to delivering excellent customer service and share in the benefits and profits of the business. John Lewis was named “Retailer of the Year 2013” at the Oracle Retail Week Awards 2013.

Challenges 
 A word from John Lewis Partnership

"With Oracle WebCenter Portal, our partners have secure, straightforward, and instant access to a wide range of human resources services from any location. We also laid a strong foundation for future developments and growth within the organization.”

– Stephen Oliphant, Technical Application Architect, Oracle Business Service Center, John Lewis Partnership

  • Centralize personnel services by forming a new shared-service center to streamline services, improve efficiency, and offer all employees self-service functionality from the office, home, or geographically dispersed retail stores
  • Save time and costs by replacing manual, time-intensive human resources processes with an easy-to-use, self-service platform that enables employees to be more self-sufficient in managing their human-resources queries
  • Enable the John Lewis Partnership to better manage growth in the quickly changing, customer-centric retail industry by building a strong and flexible infrastructure to improve management of core back-office processes, including personnel management

Solutions

  • Centralized and transformed personnel services by implementing user-friendly Oracle WebCenter Portal and offering 85,000 employees self-service access to human resources information, such as payroll, holiday and maternity entitlements, and performance review details
  • Eliminated inefficient manual processes to request holidays, administer leave requests, and check payroll details by encouraging employees to use self-service for 60% of all transactions—reducing the time and costs associated with requesting information by telephone, e-mail, or in person
  • Enabled employees to access the portal, 24/7, while at work in the head office or branch offices, via terminals in all retail stores, or at home using secure identity management, providing the most convenient way to review personnel information, ask questions, and make requests
  • Improved efficiency of leave-request reviews and approvals by providing employees and line managers with all relevant information up-front, such as who else is on holiday at a particular time, by integrating the online portal with Oracle Business Intelligence Enterprise Edition
  • Delivered graphical representation of managers’ hierarchy through the portal to help managers navigate the system in a user-friendly way
  • Built manager pages within Oracle Business Intelligence Enterprise Edition to highlight upcoming activities, helping managers plan their schedules in relation to personnel administration duties
  • Established an Oracle WebCenter platform to deliver the flexibility required for additional functionality; further integrations with multiple applications, including Oracle Learning Management; and to deliver additional services throughout John Lewis Partnership in the future
Why Oracle

“Oracle is our strategic partner of choice, and by working with a single vendor, we benefit from consistency across technology, service, and support,” said Stephen Oliphant, technical application architect, Oracle business service center, John Lewis Partnership.

“The scalability of the Oracle solution is very important. One of the key drivers for this transformation project was to support the rate of change and growth within John Lewis Partnership. By partnering with Oracle, we can deploy the right technology to provide a good service to the business and to scale as our organization grows,” said Oliphant.

Partner

Hitachi ConsultingOracle Partner
Hitachi Consulting

John Lewis Partnership chose Oracle Diamond Partner Hitachi Consulting as the  lead systems integrator to provide expertise and resources for its organization-wide HR transformation program. Hitachi led a team of partners and worked with John Lewis Partnership from the requirements-gathering phase, through initial design workshops and conference-room pilot sessions, to the final build and testing. Hitachi deployed a large, onsite team and was responsible for functional, technical, and project management, testing, as well as governance.

As part of this extensive program, Hitachi upgraded John Lewis Partnership’s Oracle E-Business Suite implementation to Release 12 before designing and implementing the Oracle WebCenter solution. It was important that the look and feel of Oracle E-Business Suite was familiar to users, so Hitachi designed the Oracle WebCenter interface to resemble the John Lewis Partnership intranet.

“Hitachi provided excellent resources throughout this project. The team was more than willing to spend time with us transferring knowledge, helping to ensure that we get the best value from our Oracle implementations into the future,” said Stephen Oliphant, technical application architect, Oracle Business Service Center, John Lewis Partnership.

Resources

John Lewis Partnership Helps 6,500 Suppliers Cut Trading Costs with Free, Self-Service Portal for Managing Accounts and Tracking Invoices and Payments

More Reference Assets About Retail

More WebCenter


Accelerate your Transformation to Digital

Tue, 2014-08-26 09:07
by Dave Gray, Entrepreneur, Author & Consultant

Digital Transformation – The re-alignment of, or new investment in, technology and business models to more effectively engage consumers or employees, digitally

We are in the process of building a global digital infrastructure that quantifies, connects, analyzes and maps the physical and social world we live in. This has already had massive impact on the way we live and work, and it will continue to do so, in ways which are impossible to predict or imagine.

If you work in a company that was imagined, designed and created before this digital infrastructure was developed, there is no question that your business will be impacted. If it hasn’t happened yet, it is simply a matter of time.

This digital transformation is a global phenomenon that is affecting every individual, and every business, on the planet. Everything that can be digital, will be digital. That means every bit of information your company owns, processes or touches. There is no product or service you provide that won’t be affected. The question is, what does it mean to you, and what should you be doing about it?

When technology advances, strategies and business models shift. It’s not simply a matter of taking what you do today and “making it digital.” That’s the difference between translation and transformation. Your products and services don’t need to be “translated” into the digital world. They must be transformed.

Take Kodak, for example. As long as there have been photographs, people have used them to store and share memories of people and events. That hasn’t changed since Eastman Kodak was founded by George Eastman in 1888.

But when technology advances, strategies and business models shift. Kodak was at the leading edge of the research that doomed its own business model. In 1975, Kodak invented the digital camera (although it was kept secret at the time). Kodak engineers even predicted, with startling accuracy, when the digital camera would become a ubiquitous consumer technology. So Kodak had a major advantage over every other company in the world. They were able to predict the death of film and they had about a 15-year head start over everyone else.

Unfortunately, the business of film was so profitable, and the reluctance (or fear) of disrupting its own business was so great, that Kodak had difficulty focusing on anything else.

In 2010, two software engineers, Kevin Systrom and Mike Krieger, founded a company called Instagram, which they sold to Facebook two years later for approximately $1 billion.

When technology advances, strategies and business models shift.

Let’s take another example, Nokia, who commanded 40 percent of the mobile phone market as recently as 2007. Nokia was the clear and unequivocal market leader at that time. People were talking on phones in 2007 and they are still doing that today. But what happened? The phone became a mobile computer, a platform for digital services. And in a digital world, a phone is only as good as the digital services you can get on that phone. So Nokia, who used to compete only with other phone manufacturers, suddenly found itself in competition with computer manufacturers, who already had a strongly-developed ecosystem, strong relationships with application developers, and a compelling business model to offer them. Nokia was unable to make the leap from phone maker to computer maker.

When technology advances, strategies and business models shift.

It doesn’t matter what you make or what service you provide. If it’s a product, it will more and more come to resemble a computer. If it’s a service, it will increasingly become a digital service.

The shift doesn’t happen everywhere all at once. It’s happened with music and books, it’s happening with phones, TV and film, the hospitality and transportation industry, it is just starting to happen with cars, it will soon be happening in health care and other systems that tend to resist change because of bureaucracy and legal regulation.

So what can you do? How can you avoid being the next Kodak or the next Nokia? 

You need to take a different approach to innovation.

How do you manage your innovation initiatives?

Many companies use something called an innovation funnel. 

The idea of the funnel is that you solicit ideas from all over the company, and sometimes even from outside the company. Ideas come in at the top of the funnel and you have several gates that they have to go through, and they get funded at varying levels as they pass the criteria at each gate. If you do it right, the theory is that the best ideas come out and these are the ones that we implement.

The problem with the funnel approach is that nobody puts ideas in at the top. Nothing comes in. Why? Because people look at that funnel and what they see is a sophisticated machine for killing their ideas. The design of the funnel does not encourage people to generate ideas, because basically it’s a suggestion box with a shredder inside. It’s an idea killer. It doesn’t excite people. It doesn’t encourage creativity.

People think: I'm going to have to write a business plan. I'm going to have to do a bunch of market research. I'm going to have to make a lot of spreadsheets and projections. And this is on top of my regular job. Only to have my idea most probably killed in the end. You are saying to people “We welcome your ideas” but what people are thinking is “You don't really welcome my ideas. You welcome my ideas so you can kill them.”

So what happens? Nothing comes into the top of the funnel, and the funnel manager goes, “Why? Why is nobody giving me their ideas?” This is why it's a problem. Because if anyone really has an idea, what are they going to do? They are going to leave, because in most cases, it’s actually easier to do your innovation out in the world today, even with no funding, than it is to do it inside a modern industrial company.

So what's an alternative to the funnel? Connected companies, like Amazon and Google, do it differently. They create a level playing field where anyone in the company can generate ideas and they actually are allowed to spend time working on them, without having to prove anything. They are trusted to innovate.

At Google they call it 20 percent time. For one day a week, or the equivalent, you get the opportunity  to play with your ideas. This kind of approach has to be supported by a culture where people actually really do have passion, energy and things they want to do. And it has to be recognized and supported throughout the organization as something that’s important. 

If you want to do this, efficiency has to take a hit. You can't optimize everything for efficiency and also do experiments. You just can't. Experiments by their very nature are inefficient, because you don’t really know what you’re doing. If you know in advance what the outcome will be, by definition it’s not an experiment.

This approach is less like a funnel and more like a terraced garden. It’s actually similar to a funnel, in a way, but it’s flipped.

Think of it this way. You've got to make space for these ideas to start.

There's no learning in the funnel approach. You don't learn much from making a business plan. You learn when you do experiments, when you put things into the world and start interacting with customers. You learn when you do things. What do you learn from making a business plan? Business plans are science fiction.

As a leader you have to make space for these experiments to happen. 

And some of these experiments – maybe even a lot of them – will yield interesting results.

And you want to have a way to distribute budget and resources to the most promising experiments.

So you set a certain percentage of the budgets throughout the organization, and you say, this money is for funding promising experiments. You can't spend it on operations or improving efficiency. You have to spend it on new ideas that you think are promising. That’s the second level in the terraced garden.

Layer one gives everybody a little bit of elbow room to innovate and experiment. Layer two offers a way for management to pick the plants that look the most interesting and give them a little bit of care and feeding. It might be that you just give someone some extra time. 

Then third and fourth layers are where the most promising ideas, the ones that might be worth making big bets on, emerge. You might have a few of these that you think might actually generate the next major stage of growth for the company. 

The good thing is that these big bets are all based on things that are already working. This is how venture capitalists invest. They usually don't invest in a really good business plan, because people who make good business plans often don't make good entrepreneurs. People who make good entrepreneurs are people who are out there doing things already.

Amazon's recommendation engine started out as a little weed at the bottom of the garden. Gmail at Google started out as a small 20-percent-time project, somebody was doing it in their spare time.

Venture capitalists invest in companies that already working. They may not be profitable yet, but they have customers, they have promise, they have figured something out, they have learned something. This is also how companies like Google and Amazon do it.

They don't invest in business plans. They don't say it's got to be a billion dollar opportunity or it's not worth or time. They say, let’s try it. Get out there and try things with customers because the billion dollar opportunity may start as a $10,000 opportunity. It may start small. 

What are Google’s big bets right now? Google Glass. The self-driving car.

What are the big bets for Amazon? Kindle. Kindle's a big bet. There are lots of dollars going into that one. Amazon web services: the project that says, we're going to take our own infrastructure and we're going to sell it. Even to competitors. We'll sell to anybody.

What are some of the experiments that failed? Amazon tried auctions. And it seems to make sense. “eBay does it. We've got a big audience. We can try it.” They tried it. They tried and they failed.

But what really happened with Amazon auctions? They learned. They realized something about their customers. Amazon is very customer focused. They realized that their customers don't want to wait. They don't want to wait a week to see if they bought something. Amazon customers want it now.

One of the interesting experiments is something called “unique phrases inside this book.” Someone had a hypothesis: “I think some books have not just unique words but unique phrases. If a phrase shows up in one book, you might want to know other books that have that phrase in it. It might be interesting.” Someone's working on that as a little experiment.

What happens if that experiment fails? Those people don't get fired. They are extremely valuable because of what they have learned. They find other teams. They get recruited. Think of a swarm of startups where people are recruiting each other all the time. It's like Silicon Valley inside of Amazon.

This kind of change is not simple or easy. But it’s clear that the future will not be simply more of the past. It will require bold thinking, creativity, and a new approach to innovation. Innovation can’t be the job of an R&D department. It has to be everyone’s job. And if you’re in senior management, it’s your job to create the conditions that will make innovation possible.

You can hear more from Dave on how to transform your business to digital in our Digital Business Thought Leaders webcast "The Digital Experience: A Connected Company’s Sixth Sense".

Panduit Delivers on the Digital Business Promise

Thu, 2014-08-21 11:53
Oracle Corporation  Oracle Customer Panduit Delivers on the Digital Business Promis
How a 60-Year-Old Company Transformed into a Modern Digital Business

Connecting with audiences through a robust online experience across multiple channels and devices is a nonnegotiable requirement in today’s digital world. Companies need a digital platform that helps them create, manage, and integrate processes, content, analytics, and more.

Panduit, a company founded nearly 60 years ago, needed to simplify and modernize its enterprise application and infrastructure to position itself for long-term growth. Learn how it transformed into a digital business using Oracle WebCenter and Oracle Business Process Management.

Join this webcast for an in-depth look at how these Oracle technologies helped Panduit:
  • Increase self-service activity on their portal by 75%
  • Improve number and quality of sales leads through increased customer interactions and registration over the web and mobile
  • Create multichannel self-service interactions and content-enabled business processes
Register now for this webcast.

Red Button Top Register Now Red Button Bottom Presented by:

Andy Kershaw
Senior Director, Oracle WebCenter, Oracle BPM and Oracle Social Network Product Management, Oracle

Vidya Iyer
IT Delivery Manager, Panduit

Patrick Garcia
IT Solutions Architect, Panduit Hardware and Software Engineered to Work Together Copyright © 2014, Oracle Corporation and/or its affiliates.
All rights reserved.
Contact Us | Legal Notices and Terms of Use | Privacy Statement

Using Content Analytics for More Effective Engagement

Tue, 2014-08-19 08:28
Using Content Analytics for More Effective Engagement: Turning High-Volume Content into Templates for Success By Mitchell Palski, Oracle WebCenter Sales Consultant

Many organizations use Oracle WebCenter Portal to develop these basic types of portals:

  • Intranet portals used for collaboration, employee self-service, and company communication
  • Extranet portals used by customers and partners for self-service and support
  • Team collaboration portals that allow users to share documents and content, track activity, and engage in discussions
Portals are intended to provide a personalized, single point of interaction with web-based applications and information. The user experiences that a Portal is capable of displaying should be relevant to an individual user or class of users (a group or role). The components of a Portal that would vary based on a user’s identity include:
  • Web content such as images, news articles, and on-screen instruction
  • Social tools such as threaded discussions, polls/surveys, and blogs
  • Document management tools to upload, download, and edit files
  • Web applications that present data visualizations and data entry modules

These collections of content, tools, and applications make up valuable workspaces. The challenge that a development team may have is defining which combinations are the most effective for its users. No one wants to create and manage a workspace that goes un-used or (even worse) that is used but is ineffective. Oracle WebCenter Portal provides you with the capabilities to not only rapidly develop variations of portals, but also identify which portals are the most effective and should be re-used throughout an enterprise.

Capturing Portal Analytics
Oracle WebCenter Portal provides an analytics service that allows administrators and business users to track and analyze portal usage. These analytics are captured in the form of:

  1. Usage tracking metrics
  2. Behavior tracking
  3. User Profile Correlation
The out-of-the-box task reports that come with Oracle WebCenter Portal include:
  • WebCenter Portal Traffic
  • Page Traffic
  • Login Metrics
  • Portlet Traffic
  • Portlet Response Time
  • Portlet Instance Traffic
  • Portlet Instance Response Time
  • Search Metrics
  • Document Metrics
  • Wiki Metrics
  • Blog Metrics
  • Discussion Metrics
  • Portal Traffic
  • Portal Response Time
By determining the usage and behavior tracking metrics that are associated with specific user profiles (including groups and roles), your administrators will be able to identify the components of your solution that are the most valuable. 
  1. Your first step as an administrator should be to identify the specific pages and/or components are used the most frequently.
  2. Next, determine the user(s) or user-group(s) that are accessing those high-use elements of a portal.
  3. It is also important to determine patterns in high-usage and see if they correlate to a specific schedule.

One of the goals of any development team (especially those that are following Agile methodologies) should be to develop reusable web components to minimize redundant development. Oracle WebCenter Portal provides you the tools to capture the successful workspaces that have already been developed and identified so that they can be reused for similar user demographics.

Re-using Successful Portals
When creating a new Portal in Oracle WebCenter, developers have the option to base that portal on a template that includes:

  • Pre-seeded data such as pages, tools, user roles, and look-and-feel assets
  • Specific sub-sets of page-layouts, tools, and other resources to standardize what is added to a Portal’s pages
  • Any custom components that your team creates during development cycles

Once you have identified a successful workspace and its most valuable components, leverage Oracle WebCenter’s ability to turn that custom portal into a portal template. By creating a template from your already successful portal, you are empowering your enterprise by providing a starting point for future initiatives. Your new projects, new teams, and new web pages can benefit from lessons learned and adjustments that have already been made to optimize user experiences instead of starting from scratch.

***For a complete explanation of how to work with Portal Templates, be sure to read the Fusion Middleware documentation available online.

Developing and Deploying Self-Service Solutions

Thu, 2014-08-14 06:00

Guest blog by Geoffrey Bock

How Oracle WebCenter Customers Build Digital Businesses: Developing and Deploying Self-Service Solutions Geoffrey Bock, Principal, Bock & Company
Beyond the First Generation As I described in my last blog post, "Designing for the Experience-Driven Enterprise", many of the WebCenter customers I spoke to are focusing their design efforts on the experience-driven enterprise. They are contending with digital disruption by not only replacing their legacy systems but also by restructuring and extending their enterprise applications. In fact, there is a renewed emphasis on self-service solutions.
Of course self-service is a long-standing goal for doing business over the web. But first generation solutions simply augment existing enterprise activities. For instance, many companies introduced self-service HR portals over a decade ago, enabling employees to update their profile and benefits information on their own,  rather than completing printed forms or calling HR staffers. While the tasks did not change, the people doing the work did.
Now it’s time to develop truly digital self-service solutions that do more than simply digitize these analog activities. A Catalyst for Digital Business Transformation As they become digital businesses, companies are engaged in new efforts that leverage the capabilities of a next-generation enterprise platform. Companies expect to transform how they do business, and deliver self-service solutions that are impossible to achieve without a truly digital application infrastructure. When in search of a starting point, begin with an enterprise portal and make it more relevant for solving business tasks.
Many of the business and IT leaders I interviewed are focusing on three interrelated goals.
  • Continuing to empower end users and operational business units by reducing the necessity of IT support for maintaining enterprise applications.
  • Collecting and organizing disparate strands of information into digital hubs that support business tasks.
  • Restructuring business processes to take advantage of end-to-end digital activities.
With a renewed emphasis on self-service, these leaders can consolidate disparate web sites and applications into a series of task-oriented solutions. For instance, one firm restructures its marketing activities through a customer-experience portal where marketers easily access all resources and assets for managing campaigns and measuring results. Another firm aggregates information from machines in a laboratory that are equipped with an array of sensors, and proactively manages maintenance based on the results. Investing in the Underlying Resources From my perspective, the mobile journey leads to these next-generation solutions. As they rebuild the underlying platforms powering their enterprise applications, IT leaders are defining the essential services within a services-oriented architecture (SOA). It’s important to invest the time and resources to get them right. It’s also essential to define the underlying information architecture, including the metadata definitions and tag-sets essential for dynamic content delivery. Line-of-business leaders should support these IT and content management efforts.

Mobile apps are the catalyst for the digital business transformation. Both business and IT leaders need to rethink how they want to do business, enhance, extend, and replace their first-generation self-service initiatives, and become truly digital businesses.


WebCenter SIG - All Things WebCenter Conference Survey

Wed, 2014-08-13 06:00
WebCenter SIG

Are you a WebCenter customer? Are you interested in learning more about the WebCenter product suite? Are you interested in attending a conference focused on the WebCenter product suite to get information, training and networking with your peers?

The WebCenter Special Interest Group (SIG) is considering creating a conference solely for WebCenter product suite. However, we need to know what your (the WebCenter Community) interest in attending this conference would be. So we are sending out this message and asking all customers to take this short 5 minute or less survey. Your participation will help us to decide whether or not developing this conference will benefit the WebCenter community.

You are not obligated to disclose any contact information unless you choose. We simply want your opinion about the conference. Thanks for taking 5 minutes to fill out this survey.
 CLICK HERE TO RESPOND TO SURVEY TODAY!

NOTE: This WebCenter SIG is not run or managed by Oracle. This posting is a courtesy to the community.

Designing for the Experience-Driven Enterprise

Tue, 2014-08-12 06:00

Guest blog post series this week by Geoffrey Bock

How Oracle WebCenter Customers Build Digital Businesses: Designing for the Experience-Driven Enterprise

Geoffrey Bock, Principal, Bock & Company

Making the Transition from Analog to Digital

In my last blog post on contending with digital disruption, I described how several Oracle customers decided to refresh, modernize, and mobilize their enterprise application infrastructure. Web-enabling an existing application, once necessary, is no longer sufficient.

But what does it take to mobilize key business tasks and drive digital capabilities deeply into an application infrastructure? Many of the WebCenter customers I spoke to emphasize both the business value of their applications and the quality of end user experiences. They are now rebuilding their core applications, making the transition from analog to digital business practices, by designing for an experience-driven enterprise. 

The Flow of Design Activities

As I see it, customers are focusing on a sequence of five interrelated activities, summarized in Illustration 1. There is an inherent flow to application evolution.

Customers leverage their current platforms to innovate

Illustration 1. As they design their digital businesses, customers leverage their current platforms in order to deliver innovative experiences.

Here’s a description of how customers are building their digital businesses, and embracing the necessity of change along the way.

  • To begin with, there are baseline functions based on existing activities. While modernizing their core applications and the underlying back-end infrastructure, IT and business leaders emphasize that they “cannot loose anything” from their current platform. What needs to change is still up for redesign.

  • At the same time, leaders need to enhance the value of ad hoc communications. They are turning to social and mobile channels to improve overall employee productivity as well as strengthen relationships with customers and partners. New ways to communicate information become a lever for innovation.

  • There is also a business purpose for investing in social and mobile channels. Leaders expect to substantially improve service and support, when customers, partners, and employees have easy access to relevant information. There is added power through easy sharing.

  • To ensure quality service and support, it is essential to manage reusable content for a consistent experience. Organizations expect to create content once, organize it around business tasks, and distribute it across multiple channels. It helps to structure content for consistent distribution.

  • As a result, there are opportunities to launch innovative (and potentially breakthrough) digital business activities, by exploiting on the capabilities of the redesigned application environment. It’s not so much a matter of “loosing” baseline functions as embedding the flexibility to ensure that they can evolve.

From my perspective, this new application environment supports digital business initiatives by mobilizing the moments of engagement. These moments encompass the end user experiences where work gets done and value is created.

Optimizing for Agility

Companies are introducing various customer-, partner-, and employee-facing applications that run on the rebuilt enterprise platform. Leaders in these firms are designing applications from the “outside-in” by optimizing the ways in which end users access information and perform tasks. Significantly, leaders are relying on the agility and flexibility of the new platform to support an innovative collaborative environment.

As I spoke to WebCenter customers, I was struck by how their target users value the convenience of simple experiences. Designing for the experience-driven enterprise entails aggregating information from multiple sources, organizing it by business tasks, and then presenting it through intuitive applications that are seamlessly integrated with back-end services.

Download the free White Paper Today


Oracle WebCenter Case Study: Improving Invoice to Cash Process

Thu, 2014-08-07 08:51

<span id="XinhaEditingPostion"></span>

 Kevin is the IT Director for a top-quality Less-than-Truckload carrier servicing eight Midwestern states. 

A recent industry survey showed the company’s website was falling short of customer expectations in the following three areas: 

  • Ease of use 
  • Providing useful information, and 
  • Utilizing effective technology and tracking systems

Kevin looked to Redstone Content Solutions to improve the website’s functionality utilizing award-winning Oracle WebCenter technologies. 

Oracle WebCenter Imaging: Avoid the Accounts Payable Zombie Apocalypse

Tue, 2014-08-05 06:43

Author: Jane Shirley, Senior Business Analyst for Aurionpro

A World without Oracle WebCenter Imaging
The Client’s Situation: Living an AP Nightmare

“I’m going to have nightmares about this for the rest of my life.” That’s what our client said as she described the company’s paper and spreadsheet-based Accounts Payable (AP) process. Her department processed about 10,000 invoices a month and employees were beginning to resemble the cast from a horror movie – complete with zombie-like AP processors shuffling through cubicle aisles in search of active invoices.

The Issues:

1) Zombification does not support ROI goals or process improvement…
Thankfully, the Aurionpro WebCenter team got to her in time!  We met our client during her company’s financial transformation planning process and spent time with her and the team analyzing requirements and prioritizing processing needs, providing insight on additional ROI realization, and identifying areas for process improvement.  While we found some opportunities for modifications, we kept the client’s Oracle WebCenter Imaging implementation timeline to a bare minimum in order to accelerate the transformation process and reduce development time.

“All implementations require at least some level of configuration and modification,” we explained.  “The trick is to identify the areas where customization is truly required that support a faster time to ROI and make the most sense for the client’s business. As for other aspects, while still important, we recommend putting them into a “Phase II Brain Fungus Antidote” that inhibits the zombification of the project and driving processes. This proven approach helps organizations get the biggest bang for their buck. 

2) Zombies have no requirements (and are usually missing a limb or two…)
We’d advised our client that all of us needed to understand the company’s existing AP System before getting started.  The Aurionpro team’s first step is always requirements gathering. This part of the process has three key objectives:
  • Train the Financial Transformation team in the details of WebCenter Imaging both through system demonstration and generic workflow presentations.
  • Understand the client’s business requirements and document those verbally and visually with reconfirmation
  • Confirm our understanding of the client’s goals.  We’ve learned the most important part of requirements gathering is ensuring that we heard our client’s concerns and expressed them accurately.
3) People who live in zombie societies hide at night and barricade themselves in…
Aurionpro understood that team leads like to do things their own way. For our client, she wanted to be left alone to contemplate things and assess whether the plan was going to get the job done on time and on budget.

“I just like taking the documentation home and studying it,” our client said. “The matrix format that Aurionpro provides allowed me to sort and re-sort the individual requirements so I could understand how each one fits with our goals and also our budget. I could even send the functional flows included in the requirements to my change management team so they could start their part of the process.”

4) Zombies can only be killed with proven methods… All of our clients have given high praise to the matrix format that Aurionpro services teams use to ensure that requirements are clear and that focus is maintained consistently throughout the lifecycle of the project.  Our deployment methodology allows our clients to literally check-off each item on their original requirements list so that they have a visualization of how they’ve come full circle from idea to reality!  Our post-UAT development then covers the team by ensuring that any post-development adjustments are made possible. Lastly, the Aurionpro implementation process for WebCenter Imaging supports companies through the “go-live” period and works to ensure that any zombification of their process are completely resolved.
5) Shufflers have no clear roadmap … “You made it so much easier to support my progress reports to my senior management,” the client told us after the project was complete.  “The weekly status reports that Aurionpro provided gave a crystal-clear snapshot of our project status against the overall timeline.  I always knew where I stood and what was going to happen next. What was a very scary process for me became quite manageable, or at least less terrifying,” she concluded.

The really good news was that once she had her Oracle WebCenter Imaging solution in place, our client’s nightmare world receded and the zombies morphed back into accessible, productive, and engaged colleagues.

About the Author:
Jane Shirley is a Senior Business Analyst for Aurionpro. She has worked in the Oracle WebCenter space on both the customer and the consulting side for large corporate enterprise-wide implementations. After serving time as a Marketing Manager, she spent several years managing invoice processing for a Fortune 50 company. She can be reached at jane.shirley@aurionpro.com.

Redstone’s John Klein Named Iowa Entrepreneur of the Year

Thu, 2014-07-31 07:42

Entrepreneurs’ Organization (EO) Iowa named member John Klein as “Entrepreneur of the Year” during their annual meeting on Tuesday, July 15, 2014 in Des Moines. Klein and partner, Jason Stortz, started their computer consulting business five years ago in Klein’s basement. Since its humble beginnings, Redstone Content Solutions has grown to become a nationally recognized leader among information technology service businesses. (source)

“John is recognized by his fellow EOers as a leader who lives the EO Vision of business growth, personal development and community engagement,” stated Rowena Crosbie, President, Tero International, Inc. “He exemplifies the EO core values each day.” 

Redstone also recently celebrated it's 5 year anniversary!

“Five years ago we set a standard to place our clients at the center of all that we do.  The company we have built and the successes we’ve enjoyed are the direct result of customer confidence in our mission and loyalty to our partnership”, comments John Klein, co-founder of Redstone.  “Without this support, our accomplishments would be far fewer and much less meaningful.”

Redstone delivers a full complement of strategic Oracle WebCenter consulting services – software development, implementation, training and support for customers across a wide range of industries. Redstone has achieved industry recognition as an innovative IT services organization that delivers global Oracle WebCenter solutions. The firm's solid track record for delivering results is a by-product of its investment in people, processes and technology. Read more about John Klein's EO Entrepreneur of the Year award and Redstone's recent accomplishments.

Congratulations John from all of us on the WebCenter team! 

The Nature of Digital Disruption

Tue, 2014-07-29 08:10
by Dave Gray, Entrepreneur, Author & Consultant

Digital Disruption – The change that occurs when new digital technologies and business models affect the value proposition of existing goods and services or bring to market an entirely new innovation.

Why is the shift to digital so disruptive?

As a global society, we are currently in the process of digitizing everything. We are wrapping our physical world with a digital counterpart, a world of information, which parallels and reflects our own. We want to know everything we can think of about everything we can think of.

This whirl of digital information changes the playing field for businesses, because digital information does not abide by any of the rules that we are used to in business. 

In a digital world, products and services have no physical substance. There are no distribution costs. A single prototype can generate an infinite number of copies at no cost. And since the products and services are so different, the environment around them becomes unstable; as the digital layer interacts with the physical layer, everything in the ecosystem is up for grabs. Suddenly new products become possible and established ones become obsolete overnight.

Science-fiction writer Arthur C. Clarke once said that “Any sufficiently advanced technology is indistinguishable from magic.”

In the business world today, you are competing with sorcerers. You need to learn magic.

Let’s take the music industry as an example of how technology changes the playing field. Music used to be very expensive to record and distribute. Every time a new technology comes along, the music industry has had to adjust.

The graph on the left shows units sold in the music industry, by media, since 1973. See the overlapping curves? Each technology has a lifecycle – early in the lifecycle sales are low, but they rise as more people adopt the technology. When a new technology comes along the older technologies suffer. But not to worry, people still need their music, right? Typically the lifecycle curve for “units sold” closely echoes the revenue curve.

But when the product becomes purely digital – when it enters the realm of magic – the cost of making and distributing the product plummets to nearly zero. This means more people can produce and distribute music, more cheaply and easily. More music becomes available to the public and purchases skyrocket – but the price per unit drops precipitously.

Take a look at the two graphs below. The left chart is units sold and the right one is revenue. Note how digital downloads (units sold) have skyrocketed, while the revenue curve is the smallest in years. 

The core issue is that even though unit sales rise rapidly, the price per unit drops so much faster that the revenue from sales fails to make up the difference. The industrial-age company, which has built its business model on the high costs of producing and distributing physical products, now has a high-cost infrastructure which is suddenly obsolete. What was once an asset is now a critical liability. This opens the entire industry to new players who can offer services to this new world at a dramatically lower cost.

The product is now digital. So the album, which you once charged $15 for, now retails for about $10. Ouch. You just lost a third of your revenue. But it gets worse. In the old days you sold music by the album, because the cost to make and distribute single songs on CD kept the cost of singles relatively high. So people would buy albums which contained a lot of songs, it now appears, that they didn’t really want. The chart below compares the typical mix between album and single sales on CD vs. downloads. The product mix has flipped completely, from most people buying albums for $15, to most people buying songs for $1.

So the revenue per unit drops once again. Even with some people buying albums, the average revenue per unit is about $1.50. That means your entire industry has lost about 90% of your revenue, almost overnight. 

In the world of manufacturing we talk about efficiency and productivity. You look to efficiency to decrease your costs and productivity to increase your revenue. In between you seek to make a profit. But you can’t streamline yourself to profits when the world is changing around you so profoundly. You need different strategies, different tactics.

The digital revolution is the biggest shift in the music industry since the 1920’s, when phonograph records replaced sheet music as the industry’s profit center.

What’s going on here? First, the means of making and distributing the product change. Suddenly the costs are so low that thousands of new competitors enter the market. Every artist can now compete with you from his or her garage, bringing new meaning to the word “garage band.”

But as if that weren’t bad enough, this also changes the things that people buy and the way they buy them. It’s a cascading effect.

So who wins and how do they win? Let’s look at Apple’s iTunes strategy. Apple looked at the entire industry as an ecosystem – people buy music and they play it on a device. If they like the experience they buy more music. In time they might buy another device, and so on, and so on. This is not a business process, it’s a business cycle.

Sony had everything that Apple had – in fact, much more. They had a powerful music-player brand, the Walkman, the established industry leader for portable music players. They had more engineers. They had a music division with 21 record labels. 

Sony’s divisions, which worked in their favor for efficiency and productivity, worked against them when it came to collaboration and innovation. The company was divided into separate operating units which competed with each other internally, making it difficult to collaborate on projects that spanned across multiple units. Sony was a classic industrial-age company, focused on productivity and efficiency.

What did Apple do that Sony didn’t? They focused on the system, not the product.

If you want to record your own music, Apple makes the software for that. If you want to sell your music, you can sell it on iTunes. If you want to play it, Apple makes the device. In case you hadn’t noticed, Apple had to look at the entire ecosystem of the record industry through a new, digital lens, including:

  1. Understand the digital infrastructure and how it changed the playing field.
  2. Relentless focus on user experience – simplicity, “just works” design, delight customers.
  3. Smart partnerships: Apple began by giving away the money: Record companies made 70 cents on every 99 cent purchase, with the rest split between artists and merchandising costs.
  4. Interoperability: Apple chose to support an open format that would work with any player, while Sony chose a proprietary format for their first digital media player.

In short: 

Think creatively. Understand, provide for, and support the entire ecosystem. Fill in the gaps when you can. Eliminate middlemen if you can – partner with them if you must. Partner with value providers (like artists and record companies that own large repositories of music). Be fearless about cannibalizing your own core business – if you’re not doing, it somebody else is.

The core difference is between an industrial, manufacturing-based model which focuses on efficiency and productivity – making more widgets more efficiently, and an information-based model which focuses on creativity and innovation. The industrial model thrives on successful planning and logistics, while the information model thrives on systems thinking, rapid learning and adaptation to a changing environment.

What can you do? As a company, you will need to innovate differently. That’s the subject of my next post, which we will discuss next week.  

In the meantime, you can hear more from Dave on Digital Disruption in our Digital Business Thought Leaders webcast "The Digital Experience: A Connected Company’s Sixth Sense". 

Oracle BPM & Adaptive Case Management

Thu, 2014-07-24 07:00
Oracle's Prasen Palvankar speaks on Adaptive Case Management

Oracle BPM Suite offers in-built adaptive case management capabilities to manage unstructured processes and empower the knowledge workers to improve customer experience


Avio Discusses Oracle's Business Driven Process Management

Dan Atwood of Avio discusses how Oracle BPM Suite empowers businesses users to design and improve processes and achieve higher visibility and efficiency.

Building Dynamic Branded Digital Experiences with Oracle WebCenter

Mon, 2014-07-21 00:00

This post originally appeared on the Oracle consulting blog, Future State - The Official Blog of Oracle Consulting Services
on Thursday Jul 17, 2014

Building Dynamic Branded Digital Experiences with Oracle WebCenter

By Ty Duval, Consulting Senior Practice Director, WebCenter, Oracle Consulting Services

A Cost Effective Solution to Securing Retail Data

At the Crossroads

I frequently encounter companies at the crossroads in their efforts to become digital businesses. Their journeys proceed along familiar paths and I can readily anticipate what their next steps should be. To begin with, these firms launched their initial web sites more than 15 years ago, and have steadily added multiple web-based applications (running on disparate systems) to support targeted initiatives. IT and business leaders are certainly web-aware, if not already web-savvy.

Yet a lot has changed over the past decade. Web-powered solutions are no longer nice-to-have additions to enterprise architectures and applications. Rather, these solutions are core capabilities for achieving strategic business objectives.

The Business Value for WebCenter

IT leaders must now provide both internal and external customers with the branded experiences for managing and using online content, while sharply reducing costs and accelerating time to market. It’s necessary -- but no longer sufficient -- to simply consolidate web sites by introducing standardized platforms and services that reduce technical footprints.

Instead, IT groups need to refresh, modernize, and mobilize their enterprise application infrastructures. There is also an evolution of responsibilities. Individual business units, not the IT groups, should create and manage all of the content required for engaging customers and driving the branded experiences across their organizations.

Of course, Oracle WebCenter provides the tooling for delivering effective enterprise-scale applications. Yet implementation makes a big difference. At OCS, we focus on three factors for deploying digital business solutions – consultative engagement, content inventory, and content reuse. Let me explain why these factors make a difference.

Consultative Engagement

First, the OCS engagement model is a consultative process. We work along side business stakeholders and creative teams to define the requirements for building branded experiences. With our deep technical knowledge and product expertise, we can help define how to use the right tool for the right job in the right way.

There is often a gap between what the business envisions and what the tools deliver. By being part of the conversation from the start, OCS consultants can bridge the gap, and make timely recommendations that leverage the key capabilities of the enabling tools and technologies. Then, when it comes to implementation, consultants can rapidly prototype and produce frequent enhancements on an ongoing basis. Utilizing an agile development methodology, they can work closely with business users and designers to mold the digital environment.

Content Inventory

Second, branded experiences depend on content. In any engagement, it’s essential to determine what information already exists and can be readily incorporated into the new solution, as well as what content is entirely missing and needs to be created. A content inventory maps the “to be” state about what information customers require, against the “as is” condition describing and categorizing all the content items that are currently available.

OCS consultants work with business stakeholders and creative teams to identify the kinds of content needed to support particular experiences. It is also important to identify the content owners who are responsible for producing the needed information, both currently and in the future. Often the content already exists in one repository or another. The design challenge then is to compile and organize the information from disparate sources.

The content inventory can also uncover the missing text, images, and rich media assets that customers expect as part of their experiences. OCS consultants can then work with line-of-business organizations to define new content management processes – the people, tasks, and activities required for creating and maintaining these needed information sources. Once deployed, the line organizations should be responsible for managing the content without IT support.

Content Reuse

Third, a successful digital business initiative depends on content reuse – the ability to create content items once, manage them systematically, and distribute them as needed across the enterprise. As an example, there should be a single source of content that describes the capabilities of a new product on a company’s web site, and the corresponding promotions contained in personalized email messages sent to prospective customers.

When it comes to building branded experiences, more is at stake then storing content within a shared repository or relying on a predefined set of editorial workflows for review and approvals. Reuse requires an appreciation for the power of content and an understanding about how to manage it for competitive advantage.

This is where WebCenter deployment expertise pays off. OCS consultants have the technical skill sets and business insights for defining the content models and metadata essential to ensure content reuse. They can utilize the appropriate capabilities of various WebCenter products for business results.

Knowhow and Experience

In short, there’s an art and a science to building branded experiences for digital businesses. Successful companies are going to transform – and digitize – key aspects of their ongoing operations, and create new business processes along the way. Different firms and even entire industries are going to pursue their own particular paths.

But there are common threads to weaving together the applications for next-generation, digitally empowered environments. It takes knowhow and experience. When implementing WebCenter, OCS consultants have the insights, methodologies, and tools to help companies make the journeys and become digital businesses.