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Updated: 7 hours 59 min ago

The Evolution of Enterprise Content in the Mobile Era

Wed, 2014-04-23 09:47
Q&A interview with Mitchell Palski, Oracle WebCenter Sales Consultant.
Q: It seems like the term “mobile” is becoming increasingly popular with the use of mobile devices in our personal and business lives. Can you briefly describe how enterprise content has evolved in this new mobile era? A: This may seem like an obvious statement, but I think it’s important that we establish that when we talk about the term “mobile” we are talking about mobile access to all enterprise resources. From the top-down, those resources include business intelligence, applications, processes, content and data.
What’s changing (and what will continue to change) is which types of devices our users access content and metadata from. The availability and the popularity of mobile devices can influence how enterprise content is captured, stored, viewed, and retrieved.
The goal for any organization should be to identify how the use of mobile access to its content can add value to their business and help them reach their objectives.
Q: And how can mobile access to enterprise content help an organization reach its goals? A: There are a couple ways that mobility can help your organization if implemented correctly:
  • Geographical data can be captured and analyzed.
    • Where was a user when they stored content?
    • Where was a user when they viewed content?
  • Deliver content based on geographical location
    • Content delivery engines can leverage geographical data to make determinations on what types of content to display
    • Customized experience for citizens or mobile-employees
  • Improve accuracy of metadata
    • Users can upload, access, and modify content in real-time rather than be forced to go back to their workstation
  • Improve the accessibility of content for users
    • By leveraging an Enterprise Content Management system your users can ensure that they are accessing a “single source of truth”
    • Coupling mobile access with an Enterprise Content Management system allows users to ensure that they are accessing the right content at the right time, and enables access from any location
Q: Who really benefits from a mobile-enabled Enterprise Content Management system? A: The key to serving citizens is to create an optimized user experience. Citizens don’t just interact in the public sector space; they also visit commercial webpages and use content sharing products that are specifically tailored for their mobile devices. Their age, backgrounds, and technical expertise will range beyond the scope of your employees and are much more difficult to capture. If your organization is primarily serving citizens, you are probably already surfacing your content through a mobile-friendly user interface.
Where cost savings and efficiencies are actually realized are when mobile capabilities are extended to employees:
  • Consultants
  • Case workers
  • Delivery drivers
  • Field service employees
  • Assistants
Rather than addressing the needs of the user, with employees you are addressing wants. Mobile device enabled ECM systems:
  1. Enhance the productivity and readiness of your mobile workforce
  2. Provide your organization with real-time updates to content
  3. Allow for greater and newer types of metrics to be captured
Q: And what would you say are the keys to successfully implementing a mobility-enabled content management system? A: Emphasize the user experience!
  • Access
    • Browser-based web interface with responsive design
    • Browser-based web interface with device-specific design
    • Mobile application
  • Security
    • Force authentication
    • Local file encryptions
    • Ensure access restrictions are enforced through mobile interface
  • Simplicity of design
    • Less screen space to work with
    • Be conscious of page-load times
  • Metadata
    • Index for searching
    • Categorize for filtering
Thank you, Mitchell for sharing your thoughts on The Evolution of Enterprise Content in the Mobile Era.  For more information on this topic, we invite you to listen to Mitchell provide an overview in this podcast.

Get ahead of the competition with your greatest asset...Your Data!

Mon, 2014-04-21 11:13

Knowing more about your business—and knowing it faster than others—is the best way to power innovation and gain an edge on your competition.

There's hidden value in the data we capture after its initial use, but are your processes and siloed systems making it difficult to find that information? Join us this Wednesday at 2PM (ET) for this FREE webinar to hear AIIM Custom Research Director Bob Larrivee. He'll explain how you can organize content using ECM techniques and technologies, to provide a baseline structure to content, enabling better analytics and improved capability of linking the content to transactional data at the time of capture.

This webinar will also cover how to:

• deliver a more complete view of relevant content;

• maximize the value of your information;

• bring business intelligence to a new dimension.

Webinar: Business Process Opportunities: Increasing the Value of Transactional and Textual Data 
Date: Wednesday - April 23, 2014
Time: 2 PM (ET)
Cost: FREE
• Bob Larrivee, AIIM Director of Custom Research
• Lance Shaw, Oracle Senior Principal Product Marketing Director

Register Here and come prepared with your own questions for live discussion. 

Watch "Moments of Engagement" Webcast On-Demand Now

Fri, 2014-04-18 12:00
Oracle Corporation

Digital Business Thought Leadership Webcast Series

Delivering Moments of Engagement
Across the Enterprise

Five Steps for Mobilizing Digital Experiences


How Do You Deliver High-Value Moments of Engagement?

The web and mobile have become primary channels for engaging with customers today. To compete effectively, companies need to deliver multiple digital experiences that are contextually relevant to customers and valuable for the business—across various channels and on a global scale. But doing so is a great challenge without the right strategies and architectures in place.

As the kickoff of the new Digital Business Thought Leadership Series, noted industry analyst Geoffrey Bock investigated what some of Oracle’s customers are already doing, and how they are rapidly mobilizing the capabilities of their enterprise ecosystems.

Join us for a conversation about building your digital roadmap for the engaging enterprise. In this webcast you’ll have an opportunity to learn:

  • How leading organizations are extending and mobilizing digital experiences for their customers, partners, and employees
  • The key best practices for powering the high-value moments of engagement that deliver business value
  • Business opportunities and challenges that exist for enterprise wide mobility to fuel multichannel experiences

Now Available to Watch On-Demand!

Watch Now

Now Available On-Demand!

Presented by:

Geoffrey Bock

Geoffrey Bock

Principal, Bock & Company

Michael Snow

Michael Snow

Senior Product Marketing Director, Oracle WebCenter

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Choice Hotels Reduces Time to Market with Oracle WebCenter

Wed, 2014-04-16 07:00
Choice Hotels is a global hotel franchise with 6000+ franchisees. Choice is in the process of completely re-building their distribution platform for the next generation.  They currently process and distribute over $6B worth of reservation activity to the franchisees of Choice Hotels. To continue to grow and support the strategic business initiatives of the company they needed to address the primary vehicle for delivering business to their customers.  Their current platform was an amalgam of 25 years of development on disparate systems that offered limited inter-operability and scalability.  A strategic decision was made to adopt the Oracle technology stack to build out this new platform.

 They introduced more self-service opportunities to their business to create greater empowerment and flexibility, thus reducing the dependency on IT to introduce new features to their production systems. They are using WebCenter Sites as their Web Experience Management platform deployed for their International Websites. Standardizing on WebCenter Sites has allowed them to consolidate four different Content Management System platforms and created a Content Center of Excellence making it easier for any of their business users to take advantage of the WYSIWYG interface.

Perhaps the biggest win at the enterprise level is standardizing on the Oracle platform. They have seen tremendous benefits by being standardized on a focused set of tools and applications.  Their development, testing, administration, and database engineers now have greater flexibility and mobility throughout their enterprise.  Since they all have the same relative skill set, they can flex on certain projects in order to get them to market quicker.  No more Sys Admins having to learn the ins and outs of a particular system and its idiosyncrasies because everything is now a standard Oracle deployment.

 Delivering Moments of Engagement Across the Enterprise To learn more about delivering the best digital experience today - join us for the Oracle WebCenter Digital Business Thought Leadership Series

This week:

Delivering Moments of Engagement Across the Enterprise
Five Steps for Mobilizing Digital Experiences

Geoffrey Bock, Principal, Bock & Company
Michael Snow, Product Marketing Director, Oracle WebCenter

Delivering the Moments of Engagement Across the Enterprise

Tue, 2014-04-15 07:00

 Delivering Moments of Engagement Across the Enterprise

A Five Step Roadmap for Mobilizing a Digital business

Geoffrey Bock, Principal, Bock & Company
Michael Snow, Principal Product Marketing Director, Oracle WebCenter

Over the past few years, we have been fascinated by the impact of mobility on business. As employees, partners, and customers, we now carry powerful devices in our pockets and handbags. Our smartphones and tablets are always with us, always on, and always collecting information. We are no longer tethered to fixed work places; we can frequently find essential information with just a few taps and swipes. More and more, this content is keyed to our current context. Moreover, we often are immersed in an array of sensors that track our actions, personalize the results, and assist us in innumerable ways. Our business and social worlds are in transition. This is not the enterprise computing environment of the 1990’s or even the last decade.

Yet while tracking trends with the mobile industry, we have encountered a repeated refrain from many technology and business leaders. Sure, mobile apps are neat, they say. But how do you justify the investments required? What are the business benefits of enterprise mobility? When should companies harness the incredible opportunities of the mobile revolution?

To answer these questions, we think that it is important to recognize the steps along the mobile journey. Certainly companies have been investing in their enterprise infrastructure for many years. In fact, enterprise-wide mobility is just the latest stage in the development of digital business initiatives.

What is at stake is not simply introducing nifty mobile apps as access points to existing enterprise applications. The challenge is weaving innovative digital technologies (including mobile) into the fabric (and daily operations) of an organization. Companies become digital businesses by adapting and transforming essential enterprise activities. As they mobilize key business experiences, they drive digital capabilities deeply into their application infrastructure.

Please join us for a conversation about how Oracle customers are making this mobile journey, our five-step roadmap for delivering the moments of engagement across the enterprise.

Editors note: This webcast is now available On-Demand

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