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Oracle Positioned as a Leader in the Gartner Magic Quadrant for Web Content Management, 2015

Wed, 2015-08-19 11:53
Executive Summary

Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandizers all now view WCM as mission-critical.

Market Definition/Description

Gartner defines Web content management (WCM) as the process of controlling the content to be consumed over multiple digital channels through the use of specific management tools based on a core repository. These may be procured as commercial products, open-source tools or hosted service offerings. Product functions go beyond simply publishing Web content, to include:

  • Content creation functions such as templating, workflow and change management
  • WCM repositories that organize and provide metadata about the content
  • Library services such as check-in/check-out, version control and security
  • Content deployment functions that deliver prepackaged or on-demand content to Web servers
  • A high degree of interoperability with adjacent technologies, such as CRM, marketing resource management, digital asset management (DAM) and Web analytics
  • Real-time adaptation to visitor interaction
  • Good integration with delivery tiers, such as e-commerce, social media and portal software

Figure 1. Magic Quadrant for Web Content Management

Source: Gartner (July 2015)

Oracle was positioned as a Leader in the Gartner Magic Quadrant for Web Content Management for its Oracle WebCenter Sites offering. 

Oracle WebCenter Sites enables organizations to deliver a compelling digital experience to customers by deploying and managing sophisticated and engaging Websites across digital channels. This Web experience management solution automates the entire process of managing the Web—including business-user content authoring, delivery of high-scale dynamic sites, content targeting and optimization, user-generated content, social networking integration, end-user personalization, and mobile Web delivery. As a key component of Oracle’s customer experience ecosystem – including business intelligence, customer relationship management, commerce, enterprise content management, marketing automation, portal, search and social relationship management –Oracle WebCenter Sites uniquely offers organizations the ability to connect the customer experience across all touch points - to build loyalty, drive customer acquisition, and reduce operational costs.

In today’s socially enabled, multichannel online world, individuals increasingly expect their online experiences to be targeted specifically to their interests, and to provide a point of seamless extension and expression of who they are. For Web marketers, this new imperative presents a unique set of challenges when it comes to engaging with their customers online. No longer is it acceptable to simply present flashy product Web pages, or interact with customers via newsletters and mailing lists, nor is it acceptable to publish a stripped-down mobile version of a corporate site. Instead, you have to show the ability to “know” your customer as an individual. Would they rather interact with your company and other customers via Facebook than your corporate site? Do they do most of their browsing and interaction via their iPhone? Do they want to have a personalized view of their relationship with your company, from transaction history to loyalty offers?

Oracle WebCenter Sites meets the new Web experience management (WEM) imperative by connecting the digital experience across channels, to meet the demands of today’s customers. With the WEM solution from Oracle WebCenter Sites, organizations can rapidly create, deploy, and manage multiple Web properties, while empowering business users to manage Websites themselves. Its easy-to-use tools allow organizations to get Web content and campaigns to market faster, and create targeted, interactive, and optimized experiences across Web, mobile, and social channels. Oracle WebCenter Sites offers centralized management of multilingual, multilocale, multisite Web deployments. The solution also integrates seamlessly with customer relationship management (CRM), enterprise content management, commerce, marketing automation and more, to deliver a digital customer experience that will help organizations meet their business goals.

Oracle was pleased to be named a Leader in the 2015 Gartner Magic Quadrant for Web Content Management. You can read the full report here.

Source: "Gartner Magic Quadrant for Web Content Management", Mick MacComascaigh, Jim Murphy, July 29 2015.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

More Information

The full report can be found here:

If You Were the CIO...

Tue, 2015-08-18 07:47
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If you were a Chief Information Officer (CIO) of a large company, say like Oracle, what would you want from a collaboration solution? What would be your 3 biggest priorities? Would security trump convenience? How about heterogeneity? And plugability – the ability for the solution to connect with existing systems and infrastructure? What about control? Would you trust the public Cloud?

Find out what Mark Sunday, Senior Vice President and Chief Information Officer has to say about cloud based Enterprise File Sync and Share solution.

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Redstone Live Webcast: Saving Money by Saving Time

Thu, 2015-08-13 06:25
You're Invited to attend Redstone's Live Webcast: 'Saving Money by Saving Time' When: Tuesday, Sept. 1st at 3:00 PM CT
During this live webcast, Redstone will provide an overview of Distributed Index, and we'll show how a satisfied customer is using this game changing technology. Distributed Index is an Oracle Validated Integration that complements and integrates with WebCenter Content 10g and 11g. 
Mark Heindselman, Emerson Process Management's Director, Knowledge Network and Information Services will discuss and demonstrate Emerson's use case. 
At the conclusion of the live demonstration, we'll field questions from the audience. 

Special Offer
All registered attendees will receive a no-cost WebCenter Content system evaluation. This evaluation will predict the potential time savings that can be realized post Distributed Index implementation. 

Featured Speaker
Mark Heindselman, Director, Knowledge Network, Emerson Process Management

Webcast Agenda

  1. Distributed Index Overview
  2. Customer Case Study
  3. Live In-Production Solution Demo
  4. Q & A 
Register today!

TekTalk Webinar: Breakthrough in Enterprise-Wide Contract Lifecycle Management

Tue, 2015-08-11 06:33

TekTalk Webinar: Breakthrough in Enterprise-Wide Contract Lifecycle Management

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Webinar: Breakthrough in Contract 
Lifecycle Management Thursday, August 20, 2015 at 1 PM EST / 10 AM PST

Contracts rule B2B relationships. Whether you’re a growing mid-market company or a large-scale global organization, you need an effective system to manage surges in contract volumes and ensure accuracy in reporting.

TekStream and Oracle would like to invite you to a webinar on an exciting new solution for Contract Lifecycle Management (CLM).

This solution provides organizations with a consolidated and secure platform to logically ingest and organize contracts and supporting documents. It offers total contact lifecycle management with intuitive workflow processing as well as native integration to many existing ERP systems. With this new solution, contracts and other critical documents will no longer be locked in enterprise systems; the entire enterprise can gain seamless access from one centralized repository.

The webinar is scheduled for Thursday, August 20th at 1 PM EST/10 AM PST.

Solution Summary:

TekStream’s Contract Lifecycle Management (CLM) software is built on Oracle’s industry leading document management system, WebCenter Content, and is designed to seamlessly integrate with enterprise applications like JD Edwards, PeopleSoft and Oracle’s Enterprise Business Suite (EBS). Combining Oracle’s enterprise level applications with TekStream’s deep understanding of managing essential business information, delivers a contract management tool powerful enough to facilitate even the most complex processes. TekStream’s solution tracks and manages all aspects of your contract work streams from creation and approval to completion and expiration. Companies can rely on TekStream’s CLM to ensure compliance and close deals faster.
Join us to understand how our innovative new solution can address the cost and complexity of Contract Lifecycle Management and provide the following benefits:

Solution Benefits:

  1. Centralized repository for all in-process and executed contracts.
  2. Increase efficiency through better control of the contract process.
  3. Support for “Evergreen” contracts help to improve contract renewal rates.
  4. Improve compliance to regulations and standards by providing clear and concise reporting of procedures and controls.

For more information about Oracle Documents Cloud Service, please contact or call 844-TEK-STRM.

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Cross-Channel Marketing for Unified Digital Experiences

Mon, 2015-08-10 06:42
By Mitchell Palski, Oracle WebCenter Sales Consultant 
We are happy to have Mitchell Palski joining us on the blog for a Q&A discussing strategies and best practices on Cross-Channel Marketing for Unified Digital Experiences.
Q. Why is Cross-Channel Marketing an Imperative for Today’s Marketers? Just to be clear, when we discuss cross-channel marketing we are talking about using one user channel to promote another. Our customers are constantly shifting between marketing channels, utilizing a variety of devices to consume content and marketing messages. As a result, users naturally expect timely and coordinated experiences from their favorite brands. 
However, in the past disparate marketing platforms have forced brands to interact with customers from within individual channels. Often times that can lead to organizations delivering disjointed and uncoordinated messages. This disconnect is not only confusing and frustrating to customers, it’s expensive and cumbersome for brands.

Q. How do you bridge that gap to deliver a true cross-channel marketing solution? The best way to delivery seamless user experiences is to identify the user demographic overlaps that exist across your marketing channels. For example, if you have broken your user groups out into segments by cities within a state, it might be helpful to identify what news articles the users in those cities are viewing through your web application. By identifying the articles (or article categories) that overlap in interest between cities, you can then make meaningful connections to other content that those user groups might be interested in.
The process of identifying those overlaps and applying meaningful changes to which content is being surfaced to end-users can be very cumbersome. I recommend leveraging a Web Experience Management tool such as WebCenter Sites to manage contextually relevant content and optimize your customer engagement strategies. Leveraging WebCenter’s easy-to-use targeting tools empowers marketers to create and manage rules-based marketing campaigns. Automating these processes not only ensures that content connections are being made for end-users, but it also allows your organization the ability to capture information on HOW and WHY those connections are being made. This type of forward-thinking will help your leadership anticipate market trends and stay one step ahead of your marketplace.
Q. How are marketing departments leveraging Oracle WebCenter Sites and Oracle Marketing Cloud throughout their ecosystems to achieve true cross-channel marketing? Marketing departments want to provide a unified customer experience. The challenges they have are that:
  1. Quantifiable data is needed to define their users’ content access patterns
  2. The data and the content that they need to do so often ends up in silos
  3. The tools to utilize that data and content don’t interoperate
Having disparate content management systems can make it very difficult to get a 360 degree view of the customer, or to provide customers with an experience that is delivering relevant, personalized and timely information.
The combination of WebCenter Sites, Oracle Marketing Cloud and Oracle Documents Cloud Service (DOCS) provides marketing teams with a connected platform of cross channel marketing tools that allows marketers to easily share and utilize the same content, data, analytics, and information across their ecosystem. That means that internal marketing teams can share content, as well as expose that content externally with agencies or partners in meaningful ways.
For example, this platform can allow marketing teams to create campaigns that:
  • Leverage the same content developed internally or by another agency 
  • Automate and secure review and approval workflows
  • Share the same customer profiles across channels to facilitate consistent and appropriate personalization 
  • Utilize first, second and third-party data to enhance personalization across channels
  • Review content-analytics to deliver more effective campaign planning and development

All of these benefits can be realized using intuitive, easy to use tools that require little or no IT skills. Oracle enables marketers to be more efficient and effective in day-to-day tasks for cross channel marketing.

Q. If an organization chooses to implement this type of solution, what are some of the benefits they can expect to receive?  Aside from having an easier day-to-day life when managing marketing campaigns, organizations can expect:
  • Data-qualified business leads
  • Better interactions with prospects and customers
  • Increased marketing efficiency and resource utilization 
  • Efficient and secure review and approval workflows
  • Faster time to market with cross-channel marketing campaigns 

Find out more here.

Thank you, Mitchell for sharing your strategies and best practices on Cross-Channel Marketing for Unified Digital Experiences. You can listen to a podcast on the topic here, or visit the Oracle WebCenter Best Practices Podcast Series for more information!

Oracle Documents Cloud Service R4: Why You Should Seriously Consider It for Your Enterprise.

Thu, 2015-08-06 08:26

by: Vikas Saini, Enterprise Architect, Digital Experience and Mobile, Oracle

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With the release of the latest features in Oracle Documents Cloud Service last month, Oracle has taken a giant leap forward in the file sync and content collaboration space, especially as it relates to business content sharing use cases.

Since it was first commercially made available in October 2014, Oracle Documents Cloud Service (OracleDOCS) has continued to add new features to its offering and is slowing becoming the industry leader in this space.

Among the many new capabilities, one that stands out most is the integration with Oracle Mobile Security Suite for the advanced security and control features. Now businesses can use this service to boost productivity while still providing the necessary controls that IT requires.

Here are five key reasons why you should seriously look at Oracle Documents Cloud Service for your enterprise file sync and content collaboration needs.

  1. Improved User Experience: The solution has added many new usability features to make it easier for users to review content, especially for the mobile apps. There is now a mobile Presenter that allows users to view many different file format without the need for 3rd party viewer. iPad users can now present curated content for a visually stunning impact. For iOS, the mobile app now supports Touch ID. Furthermore, if the users are using an Android phone, they can use the Android office applications to edit certain file formats stored in OracleDOCS directly.
  2. Advanced Security Capabilities: The new superior security capabilities are probably one of the most important features of the new release, in my opinion. Administrators can now mandate virus scanning for all files that are uploaded. Integration with Oracle Mobile Security Suite allows mobile  users to have OracleDOCS as part of mobile apps with added security features. This ensures that the content files can be made available offline on the mobile app and are fully encrypted. Oracle Mobile Security Suite also supports encryption of information during transit.
  3. Integration with other Cloud and On-Premise solutions: Documents Cloud Service supports REST APIs that can be used for accessing its features. The solution also provides an embeddable file picker for use with other applications. A sample integration between Siebel CRM and OracleDOCS is shown here. As more features become available via the REST API and the product integration capabilities become more mature, it will allow for various applications to integrate with OracleDOCS even more easily than what it is today (which is fairly comprehensive, btw). 
  4. Built on Oracle Infrastructure: The fact that the solution is deployed on Oracle Cloud platform, ensures that not only will it be a reliable service for mission-critical requirements but also provide the security and performance that the users expect from such a solution. 
  5. Betting on Oracle’s Cloud Vision: Lastly, in recent times the cloud platform has become a strategic focus for Oracle and already its services are providing improved productivity for many corporate users. Since, one of the goals for Oracle is to ensure that these services are integrated with each other wherever it makes sense, the customers will get added benefits from not having to spend resources on silo-ed solutions. In addition, Oracle has been a leader with the on-premise Enterprise Content Management Platform solution and can bring the years of experience from that to improve the OracleDOCS solution much quicker than the competitors.

A key part of Oracle’s strategy moving forward is its focus on the Oracle Cloud Platform. The big advantage that the company has over its competitors is the holistic solution it can provide across a company's complete IT architecture, given its vast portfolio of products. In a short span, the company has released solutions for software-as-a-service (SaaS), platform-as-a-service (PaaS) and Infrastructure-as-a-service (IaaS). It recently announced the launch of about 24 more services including Oracle Mobile Cloud, Oracle Integration Cloud and Oracle Process Cloud.

In addition, given the tremendous success of Oracle's on-premise Enterprise Content Management Platform over past many years, it is probably safe to assume that the product management understands the space very well and knows the key features that businesses are looking for in a cloud collaboration solution.

For business users, Oracle Documents Cloud is a great service as it provides capabilities for content collaboration and privacy control. I believe that Oracle will continue to make great strides in the space by adding new and innovative features to this service and will soon be a leader of the next generation of Enterprise Content Management (ECM) in the cloud.

Here you will find more information about Oracle Documents Cloud Service.

Related Links:
Document Cloud Service Videos
Oracle Extends World’s Most Comprehensive Enterprise Cloud Portfolio