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Oracle WebCenter is the user engagement platform for social business—connecting people and information.
Updated: 10 hours 40 min ago

The Role of Today's CIO in Business Transformation

Wed, 2015-06-17 13:58
CIOs are extremely important to their executives and businesses, and the cloud empowers them to take the lead. The best CIOs in the industry are beginning to grasp that and train their staff to become experts in cloud technologies.

Epectations of business-driven IT are higher than ever before.  Words like agility, mobility, digital, data, cloud and customer centricity are common and constant from Line of Business (LOBs) executives like CMOs. Today’s business must move at the pace of – scratch that – ahead of the pace of today’s consumer. Businesses must anticipate customers’ needs to be truly customer-centric organizations.  Innovation through the cloud is a big force driving customer experience and customer centricity.

Kurian believes the CIO will play a pivotal role with analytics, integration, security and privacy, and ultimately business transformation. In this video he states “cloud actually empowers CIOs to take the lead with innovation.” He goes on to say that today’s CIO role is not diminished just different, requiring a new business mindset. The CIO is very much essential to this new digital, customer-centric business revolution.

Watch the video here.

Creating Engaging Customer Experiences Across Multiple Channels

Tue, 2015-06-09 12:22

By Srinivasan Sankaran, Principal Product Manager, Oracle WebCenter Sites

Delivering seamless and consistent visitor experiences across channels is a significant challenge for marketers. In part, this is hindered by silos of disparate data and content in marketing departments and across organizations: All too often the data needed to effectively engage and personalize customer and anonymous visitor interactions, is stored in silos -- inaccessible to the tools and people that need it most... the marketers. The same is typically true of the content used on the website and in emails: it is often in separate repositories, or worse, file systems and is not shared between the different channels, creating an inconsistent user experience across email, web and mobile.

To help marketers deliver more personalized and effective campaigns and engaging customer experiences across digital channels, content and data need to be easily shared and utilized by all the channels. The latest integration of WebCenter Sites and Eloqua enables marketers and business users to easily deliver experiences for the web and email channels respectively. Rather than considering email and web channel independently, this integration provides the much needed continuity between email campaigns and web channel  by sharing content, theme and branding. This allows marketers to ensure a seamless and consistent visitor experience when crossing between campaign channels and the main website. In addition to content and branding, by sharing the visitor profile information across channel, marketers can retain the context of visitor interaction and serve targeted content to the visitor. This is achieved in the following ways:
  • Simplified lead generation: Eloqua can now share lead generation forms directly with WebCenter Sites. Marketers simply drag and drop the Eloqua forms directly into WebCenter Sites web pages and visitor data is passed back to Eloqua. Now, when a prospect comes to the website through organic search, provides their email address or other information to access some gated content, Eloqua is made instantly aware of the visitor journey during the website session. Sharing both forms and visitor responses provides insight into the visitor’s digital body language, and creates a unified engagement experience. 
  • Content and experience sharing: Using the new WebCenter Sites Cloud Connector, marketers creating campaigns in Elqoua can utilize the same content in WebCenter Sites across web pages, landing pages, and emails. By sharing and reusing the content from WebCenter Sites to unify the customer experience and consistency across channels, marketers can deliver higher conversion rates. 

  • Personalizing and targeting across channels: Both WebCenter Sites and Eloqua provide personalization. Now visitor profile data can be shared between the two, enabling a highly personalized and consistent experience email, landing pages, and the visitor’s entire web experience. When a visitor lands on a WebCenter Sites page, WebCenter Sites can utilize Eloqua visitor profile data to target specific content and information to the visitor by personalizing not only their visit to a landing page, but on any page wherever they navigate around the web site.  Now, by sharing both content and visitor profile data across Eloqua and WebCenter Sites, the visitor is guaranteed a consistent personalized experience, one that leads to higher conversions. 
Bringing together WebCenter Sites with the Eloqua marketing automation platform provides:
  • Marketers with a unified, enterprise ready, engagement platform that gives them a robust suite for increased customer acquisition
  • Enhanced customer journey management to create a consistent and unified visitor experience that leads to increased conversions
  • Faster time-to-market with the ability to quickly and easily find, utilize and publish content, across emails and websites, without IT involvement

Partner Corner: TeamInformatics on What Oracle Documents Cloud Service Means for You?

Tue, 2015-06-02 08:58

Thanks to all who attended our last month's executive webcast on Introducing Documents Cloud Service. We appreciate your feedback and all the follow up. For those who missed it or would like a replay of the webcast, you can watch it here.

To follow up on the discussion of Oracle Documents Cloud Service and what that means for your organization, one of our valued partners, TeamInformatics recently published an educational post on what the solution offers and how it can be leveraged to solve your day to day content needs. Given the informational value of the post, we are re-posting their original piece here in the hope that you find it useful. Looking forward to hearing your comments and questions.

Originally published on TeamInformatics blog

What Oracle’s Documents Cloud Service Means for You

By: Jon Chartrand - Solution Architect, TeamInformatics

The sphere of influence that is Enterprise Content Management has been steadily expanding to encompass areas such as records, digital assets, web content, and others. This has meant your ECM solution suite has had to grow and mature to support and maintain these activities. The newest is cloud-based document management, sharing, and collaboration. Now, I bet you’re thinking, “We don’t need that nor do we support that in our enterprise.” Here’s the trick though: Your users are already doing it and they’re very likely making it happen with software that’s not a part of your enterprise ecosystem. That means it’s probably unsupported, potentially insecure, and generally out of your control – not a good combination.

The rapid growth of this field has led to many solutions which attempt to enhance the consumer-level products and businessify them by offering a few more features at a wildly increased price. While these options can seem appealing, they still represent a gap in enterprise coverage as they aren’t themselves enterprise applications. Oracle, however, has expanded their Public Cloud offering – already the largest in the world – to not only fill the gap of Enterprise File Sync & Share, but also to expand cloud content management to your on-premises solutions, as well as mesh seamlessly with other applications. Now it’s possible to keep your users happy and productive while maintaining control and even expanding the capabilities of your enterprise. Introducing Oracle’s Documents Cloud Service, also known as DOCS.

DOCS for File Sync & Share

DOCS represents a trident of capability, the first tine of which is as an enterprise-grade file sync and share replacement for the consumer-grade applications your users may already be utilizing. Before you can sync or share content, however, you have to manage it and Oracle provides a modern, intuitive web interface, for access across every device, to do just that. From here users can upload, preview, revision, delete, and share content and folders with ease making this the front line in our EFSS battle.

On the syncing front, native desktop applications for both Windows and MacOS allows users to seamlessly sync folders of their choosing with the local file system. This means files are available for viewing and editing when and where users demand them and without the need for an Internet connection. When connectivity is restored the sync application automatically updates the cloud with any changes, removing a step for the user.

On the sharing front, sharing content internally and externally has been rendered both simple and secure. Internally, named users can be shared to folders as one of four roles; Manager, Contributor, Downloader, or Reader. This means you have control over who has access and what kind of permissions they receive. When sharing to an external, non DOCS, user Oracle has provided several capabilities to make the process simple and safe. First, public link accesses are carefully tracked and an audit trail is provided. Each public link can also be assigned an expiration date so you don’t have to worry about forever managing every link that’s been distributed. Even more, each public link can be created with a required passcode so that even if the link is improperly distributed, the materials remain secure. Finally, each public link can be assigned a role which is granted to those who use it. All these features combine to allow incredibly granular control over who can access what content when and with what privileges.

The last point is for those on-the-go. For mobile users Oracle provides native applications for both Android and iOS which enable feature-parity between the mobile and web platforms. This means users can access their content from virtually any device, at any time, and maintain the full suite of capabilities no matter what method they’re using. This represents an unprecedented level of access to and control over enterprise content for your users.

DOCS for Hybrid Content Management

File Sync & Share is a great step forward in content management, however we’re still potentially left with a cache of content that stands apart from your Enterprise Content repository. DOCS addresses this through a process whereby your ECM repository is “tethered” to your DOCS repository through a 3rd party solution and content is shuttled between the two applications when edits are made, ensuring both repositories have the appropriate version available. This process allows your current ECM solution to remain the single point of truth in your enterprise for all content but enables users to access that content from beyond the firewall in a safe and secure manner.

The use cases for this method are almost endless but imagine a contract package being worked on by a CMO, a salesperson in the field, and a client with contributor access via a shared link. The CMO, working from within the company, can make edits to the documents and upload them to the ECM system. The salesperson in the field accesses the documents via DOCS and can also make changes and suggestions. As revisions are made, the CMO is kept in the loop as the document updates back to the ECM system as well. Finally, when complete, the client can access the documents, digitally sign them, and upload new versions to DOCS. Within moments of uploading the CMO has access and can move them to the appropriate next step.

Hybrid Content Management takes the premise of EFSS and keeps it a truly enterprise endeavor by ensuring that content is reflective of only one repository. This ensures that all users are working with the same materials without fear of unknown changes or missing versions. It also guarantees that content owned by the enterprise is continually merged into the enterprise so there’s reduced anxiety over content ownership and location.

DOCS for PaaS Application Integration

Finally, DOCS takes an even longer and wider view of its role in the enterprise by enabling you to integrate other Software as a Service (SaaS) applications. The idea here is that any application to which users are uploading content represents another repository in the enterprise. Why should contracts uploaded to SalesForce live in that application? It’s not a content management application and it doesn’t have the metadata, workflows, and processes that your ECM system has. Documents Cloud Service works to solve this issue by providing a rich API foundation and an accessible embedded interface to allow you to merge applications with it and utilize its capabilities as a content platform. This Platform as a Service (PaaS) functionality allows you to keep your enterprises’ content in a single location – especially if you’re utilizing the Hybrid CM capabilities and merging your DOCS repository with your ECM platform.

With the embedded interface method you can add a simple iframe to any updateable UI to create an almost seamless merging of the two applications. While it looks like a user is uploading documents to the primary application, in reality they’re uploading to DOCS. With the API method, much more elaborate services can be written to customize the functionality of virtually any application, creating a background integration with Documents Cloud Service that is completely transparent to users. In either case, you’re removing another disparate cache of content and centralizing management into a single location. Ultimately this means less storage overhead for your SaaS applications and more complete control over your enterprise content.

Bringing It All Together

Consider a purchase order document uploaded to a contact entity in SalesForce. Though an integration with Document Cloud Services, the content item is actually seamlessly uploaded to DOCS. With the DOCS repository linked to your on-premises platform, the content is replicated to the appropriate folder in the ECM system and an automatic workflow is started, alerting the Director of Sales to the new purchase order and requesting approval. The Director makes a small edit and approves the content. This sends a notification to the sales agent and ends the workflow. The content, now being newer in the ECM system than on DOCS, then flows outward to the cloud, updating the version there. The sales agent happens to also use the desktop client to sync DOCS content with their laptop and so the version there is updated automatically. On receiving the notification, the agent goes to their Oracle Documents folder on the desktop and opens the purchase order to review the Director’s changes. Satisfied, the agent closes the document and then right-clicks on it to access DOCS’ sharing. The agent creates a public link with downloader privileges and sends this link to the purchaser.

In this scenario, the content is available through the SalesForce site, the DOCS site, the DOCS mobile apps, synced to the desktop, and through the on-premises ECM platform. Instead of having two, three, even four different copies of the content across various systems and on various workstations, all versions are centrally managed and maintained in the system of record. This degree of centralized control is precisely what Enterprise Content Management seeks to achieve and Documents Cloud Services bring us all one step closer to that goal.

Gilbane Webcast: Delivering Next-Gen Digital Experiences

Tue, 2015-05-26 12:02
ECONTENT SPONSORED WEBEVENTS | LIVE STREAMING AUDIO Delivering Next-Gen Digital Experiences Thursday May 28, 2015 - 11:00am PT / 2:00pm ET ORACLE Becoming a digital business is an imperative for all organizations to deliver the next wave of revenue growth, service excellence and brand loyalty. Today's enterprises need to connect "experiences" to outcomes, encompassing the entire customer engagement lifecycle. And the stakes are high — 94% of customers discontinue communications because of irrelevant messages and experiences.

The key to success is leveraging enterprise-level marketing technology to unlock breakthrough innovations for audience engagement and connecting experiences to business outcomes:
  • Deliver omni-channel experiences that are seamless, tailored and innovative across Paid, Owned and Earned media
  • Convert unknown audiences to known and involved customers
  • Extend reach and orchestrate engagement across all channels and devices
  • Attribute Marketing performance to revenue across channels and target audiences
REGISTER NOW to reserve your seat for this special webinar event.

Oracle at the Gartner Digital Workplace Summit

Mon, 2015-05-18 05:47

Gartner Theme: Workplace Reimagined: Agile, Engaged, Empowered

Prepare for the new era of employee engagement. By 2017, 25% of organizations will lose their market position due to "digital business incompetence." The reason: lack of a holistic response to how consumerization trends change how work is best accomplished.
Hot topics to be covered:
  • Increase Employee Engagement and Agility
  • Enable New Ways of Working
  • Consumerize Your Workforce's User Experience
  • Create World-Class Collaboration Environments
  • Re-architect for the Digital Workplace
Oracle is a proud to be a Platinum sponsor of the Gartner Digital Workplace Summit this May 18 - 20, 2015 in Orlando, FL.  Attendees will have the opportunity to meet with Oracle experts in a variety of sessions, including demonstrations during the showcase receptions. 

Stop By The Oracle Booth And Chat With Product Experts To Learn:

  • How Oracle can help you content-enable your cloud apps and other custom apps 
  • Why you need to be delivering omni-channel & web experiences
  • How you can secure collaborations with remote employees, partners and suppliers
  • Why your organization needs a  Digital Business strategy
  • How your employees can securely share large files with both inside and outside the firewall
  • Why you need to deliver a consistent, seamless and mobile customer experience 

Booth Hours:

  • Monday, May 18 – 11:45 a.m. to 2:00 p.m.
  • Monday, May 18 – 4:45 p.m. to 6:45 p.m.
  • Tuesday, May 19 – 12:00 p.m. to 2:00 p.m. 

Attend the Oracle Featured Solution Provider Session: Date:  Tuesday, May 19, 2015 | 10:30 a.m.-11:15 a.m. Location:  Osceola D Title:  Delivering Contextual Collaboration & Engagement in a Digital World

Abstract: Reaching audiences through a robust online experience across multiple channels and devices is critical in today’s ever-changing digital world. You need a digital experience platform that helps create, manage, simplify and integrate your processes, content, analytics, and social capabilities. Attend this session to learn how Oracle WebCenter provides content-enabled cloud processes to improve agility and performance and creates interactions that are personal, secure, and multichannel, delivering contextual collaboration and engagement to customers, employees and partners.

Speaker:  David Le Strat, Senior Director of Product Management, Oracle