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Celebrating Social Campaigns with Michelle Lapierre of Marriott Rewards

Tue, 2014-12-16 18:05

An Interview with Michelle Lapierre (pictured left) from Marriott Rewards conducted by Angela Wells, Oracle Social Product Manager

Have you checked out the best and brightest in marketing? The recent Global Markie Awards honored excellence in marketing across a whole range of marketing categories. We are so happy that Marriott Rewards, an Oracle Social Cloud customer, won the Markie award for Best Social Campaign. The category was based on: 1) Effective use of social marketing as a strategy to build brand awareness or turn customers and prospects into advocates; 2) Social media used in new and interesting ways or as the centerpiece of a successful new program; and 3) Seized social media opportunities and generated proven results.

So I (Angela Wells, pictured right) connected with Michelle Lapierre, Senior Director, Customer Experience and Social Media at Marriott Rewards, to hear about this award-winning campaign and what Marriott Rewards is doing next on social.

Oracle Social: Congratulations on recently winning a Markie Award for Best Social Campaign! Before we dive into the campaign specifics, can you describe your organization’s overall social media strategy? How has that strategy evolved?

Michelle: Marriott Rewards joined Facebook in December 2011 and quickly grew to be the largest and most engaged hotel loyalty brand on Facebook (www.facebook.com/marriottrewards). The continuing mission of Marriott Rewards is to engage target audiences around the world through social media channels in a consistent, authentic and meaningful way. The Marriott Rewards social media philosophy is to keep life at the center of the story, not hotels or programs or deals. We believe that our Facebook fans are not only our fans, but they are a diverse community of travelers, dreamers and storytellers. We see our social media channels as an outlet for their stories, not just our own.

Through an emphasis on compassionate and authentic community management and content development, we seek to engage, inspire and keep our Facebook friends coming back to the page on a regular basis. As such, we engage in extended conversations with our Facebook friends and listen to what they have to say, not just when they’re angry with us, but for all the reasons friends speak with each other.

Oracle Social: Can you tell us more about your award-winning campaign?

Michelle: The “30 Beds In 30 Days” sweepstakes was the second Facebook promotion in which Marriott Rewards gave away 30 Marriott Beds to 30 Facebook fans in 30 days. It’s great how much people love these beds! The sweepstakes was hosted on a Facebook enabled microsite, which was responsively designed for desktop, mobile and tablet users. It also lived on the Marriott Rewards Facebook page as a tab. As with the 2012 sweepstakes, it was co-sponsored by partners ShopMarriott.com and the Marriott Rewards Credit Card by Chase.

Oracle Social: What were your goals for this campaign?

Michelle: Our primary goal was to increase fan acquisition and engagement on Facebook and also to drive traffic to partner sites like Chase Marriott Rewards Credit Card and ShopMarriott.com. Secondarily, we hoped to drive enrollments into the Marriott Rewards program.

Oracle Social: Clearly, this campaign was successful – not just for the award you won, but for the connections you strengthened with your Fans and Rewards numbers. Can you tell us about the results of this campaign?

Michelle: The 2013 “30 Beds in 30 Days” sweepstakes surpassed the results of the 2012 campaign in virtually every way, including Facebook fan acquisition, Rewards program enrollments, and traffic to our partners websites (shopmarriott.com and the Marriott Rewards Credit Card by Chase).

The “30 Beds in 30 Days” sweepstakes increased our Share of Voice compared to our competitors during the campaign. It also generated more positive sentiment around the program in general outside of the contest. According to Oracle Social Cloud’s sentiment analysis, mentions of the Marriott Rewards program and the campaign outside of Marriott channels with a clearly defined sentiment ran 90% positive during the 30 Beds campaign.

Oracle Social: It was great to follow along with this campaign on your Marriott Rewards Facebook page. How did the campaign get started?

Michelle: The original idea actually came from a fan raving about our beds on the Marriott Rewards Facebook page. Our Marriott Rewards Facebook community is an extremely engaged group of fans. Since the idea for the “30 Beds in 30 Days” sweepstakes came from a Facebook fan, we decided to host the sweepstakes through Facebook. It was a perfect opportunity to thank the fans for their engagement, and give them the opportunity to engage with the brand every day on Facebook during the promotion, since fans could enter every day.

Oracle Social: That campaign was a great success. We’re happy for everyone who won a bed, and everyone who was more exposed to Marriott Rewards through this campaign. So what’s next for Marriott Rewards on social? We are followers of Marriott Rewards’ new Twitter handle: @MarriottRewards. What are your plans for that?

Michelle: It’s true—we are on Twitter now! We hope everyone reading this starts following us on Twitter, too. We know that Twitter is another great way for us to connect with our customers and hear their stories. We have also used it as a great way to get out news – like did you check out #SayHiToWifi? One of our first tweets from the new handle announced the news that Marriott Rewards members will receive free in-room WiFi. And, my best advice is to stay connected – something very fun is coming soon!

Dasteel: "Why Marketing Needs To Get Serious About Customer Success"

Tue, 2014-12-16 16:58

Let’s say you’ve narrowed your online search to two hotels near Times Square to celebrate New Year’s Eve. One of the websites gives you all the dimensions, distances, and details of the property. The other includes images of people having fun in the lobby, favorable quotes from customers, and a useful 'things to do and see' column. Which hotel has you, the customer, at the center of its marketing?

In this post published in Oracle Voice/Forbes, Jeb Dasteel, Oracle’s senior vice president and chief customer officer (pictured left), has a bit of wisdom to share with hotels and all other organizations selling products and services: “The difficult truth is that your customers don’t care about your innovation or your products; they care only about the result you can help them achieve.”

So in the scenario above, you’re not just booking a hotel room for December 31. You’re looking for a memorable experience in downtown New York City to ring in the new year. So you want the best place to achieve that result.

Dasteel teamed up with Amir Hartman of Mainstay on this article. Even though consumers want to focus on results rather than products, Mainstay's research shows that the majority of marketing dollars are spent on "developing assets and content describing product features." And Forrester Research reports that “close to 70% of business leaders find the materials companies provide them useless.” 70%? Wow!

So what to do? According to Dasteel, organizations need to communicate in a language that is meaningful to customers with a focus on business outcomes. Your customer (not your product) should be “the hero and centerpiece of the story you’re telling.”

We really hope you will study Dasteel’s insight and recommendations. It could prevent you from wasting money on meaningless marketing assets and contribute mightily to your success.

The New B2B Buyer Experience Ecosystem

Tue, 2014-12-16 16:50

A Guest Post by Justin King, B2B E-Commerce Strategist (pictured left)

E-commerce has a unique value proposition in B2B organizations. Of course, it is about customer acquisition, conversion, and average order value. But it also serves a bigger, long-term purpose.

Customers are in more control than ever before. With 43 percent of Americans retiring in the next eight years, the next generation of buyers is emerging. And B2B purchasers of all types want more online services and tools. As a result, we are witnessing the convergence of customer portals, marketing, social, service and shopping cart sites into e-commerce. E-commerce has become the digital conduit to your customers.  B2B companies that deliver an exceptional e-commerce customer experience offer more control and access to their back office.

In fact, most everything we have done today in B2B e-commerce has unknowingly been to move functions from the back office to the customer. E-commerce is no longer just commerce. It is not just shopping carts and transactions. It is the primary customer facing channel between customers and your back office.

As I explained in my December 9, 2014 post, the role of the ERP is certainly increasing. However, there is more to the back office than just ERP.

It Takes an Ecosystem

If it takes a village to raise a child, it takes an ecosystem to support a new customer facing channel. A traditional ecosystem is a community of organisms linked together with nutrients and energy flows. The B2B e-commerce ecosystem is a community of systems connected together to deliver a user experience that adds value to your customers and helps them do their jobs easier. That includes:

  • Enterprise Resource Planning (ERP)
  • Configure, Price, and Quote (CPQ)
  • Customer Relationship Management (CRM)
  • Order Management System (OMS)
  • Product information management (PIM)
  • Commerce
  • Content Management System (CMS)
  • Experience management
  • Marketing automation
  • Social

Why is the Ecosystem So Big?

Everything you know about your customers and products sits in your back office, including order history, spending patterns, customer segmentation, product information and contracts to name a few. You need all of that data to build an excellent customer experience. Great customer experiences increase conversion and revenue. Most importantly, great customer experiences make B2B users’ job easier which yields loyalty. Loyal customers return to your site and will spend more.

Ecosystems are dynamic entities. They change. You will introduce new systems; upgrade some and depreciate others.

So How Do We Manage This Changing Ecosystem?

First, recognize the controlling factors. Ecosystems are controlled both by external and internal factors.

  1. External factors include conditioned expectations that customers bring to your site from at-home purchasing. With more customer control comes a proliferation of devices and types of experiences they choose to use.
  2. Internal factors include the complexity and readiness level of your ecosystem. I have a customer with more than 200 ERP systems as a result of multiple acquisitions. They are extremely sophisticated with various levels of readiness. Internal factors affect how fast an organization can move.

Next, start now and move quickly:

  • Begin with the basics: If the goal is to add value and help your customers do their jobs easier, you must deliver on the basics. Help them find information on your website, focus on building great product information and supporting content, and make transacting intuitive. Give your customers a few tools outside of the purchase path like viewing invoices, purchase orders, or punchout.
  • Make continuous improvements in your back office: The data you have in your back office may not be customer ready. Make it better bit by bit. Start planning the types of innovative services you might offer your customer in the future and put plans in place to ready your ecosystem for those future tools.
  • Separate form from function: Integration will become a dirty word at some point in your e-commerce project. If you rely on hardcore integration techniques whenever you introduce a new system or platform, your time to market will slow to a screeching halt. By separating out the experience from the content, data, rules and workflows, you can acquire new systems and data effortlessly. And your internal staff can quickly create new experiences for all kinds of devices and form factors.

Finally, remember an engaging customer experience is about adding value to B2B buyers. Visit them, interview them, watch them work and do prototype testing in a usability lab. Innovate on behalf of your customer and then write me (justin.king@oracle.com) and tell me about it.

The Increasing Role of ERP in Customer Experience and B2B E-Commerce

Wed, 2014-12-10 11:23

A Guest Post by Justin King, B2B E-Commerce Strategist (pictured left)

When most people in the e-commerce industry discuss the digital B2B buyer, they often talk about the consumerization of B2B. Consumerization of B2B means that your buyers bring expectations to your site because they have been conditioned in their home buying experiences. That conditioning creates expectations that you need to meet in the online customer experience.

Consumerization is a big deal. But maybe not the biggest.

In most B2B businesses, there exists tremendous complexity. There are complex ordering processes; complex products with complex attributes; and finally elaborate back-end systems with their own complexity. So, while companies want to create a “consumer-like experience in B2B”, they must do that in the context of the inherent complexity that exists.

The Increasing Role of the ERP System

Of all the backend systems, the complexity of the ERP system is one of the key differences between B2B e-commerce and B2C e-commerce. The ERP is the lifeblood of many B2B organizations. The reality is that B2B companies have to focus a tremendous amount of resources on integrating the ERP to plug into that lifeblood. Think about this:

  • Integrating to the ERP system(s) will most likely be one of the biggest initial and ongoing costs in a company's B2B e-commerce project.
  • Most B2B companies have more than one ERP system because of multiple acquisitions and the time and cost involved in consolidating into a single ERP.
  • Many of the B2B features that exist on websites today are really just about making ERP functions customer facing.

It is natural then to ask, "With all of that complexity, you see the role of the ERP system increasing?"

Yes.

ERP—The Foundation of a Great Customer Experience

In an article by Manufacturing Business Technology magazine, results of a survey describe the significant role of the ERP system in the Customer Experience.

The ERP has a significant role in streamlining interactions with suppliers and customers:

  • Nearly 40 percent of all Industrial Machinery and Equipment (IME) manufacturers surveyed believe the ERP is as vital as the platform that connects the back office and front office
  • Nearly 85 percent of large IME organizations with 5,000 employees or more indicated that their ERP is a vital platform for delivering a good customer experience
  • IME manufacturers have come to realize that providing superior customer experience has to be one of their top initiatives

To improve the Front Office (customer experience), you must consider the Back Office (ERP).

When you think about it, most B2B e-commerce sites are simply about exposing specific functions of their ERP system to customers.

Take for example the shopping cart. By providing an online shopping cart, the online buyer controls order-entry instead of an inside salesperson keying the order into the ERP. By providing online pricing based on the terms and conditions of the contract, pricing moves from the ERP system to the online buyer.

The Customer-Facing ERP

Consider these B2B best practices: providing order status, inventory availability by location, ATP (available to promise), taking payments, and even the online catalog. All of these best practices are about giving B2B buyers more transparency into the back office. Previously, product content was housed only in marketing catalogs and cryptic codes in the ERP; now there is customer-facing product content.

This transparency started very basic, but take a look at the backlog of change requests for your e-commerce site. Are there any patterns related to your ERP? We don't think that is going to stop. If the secret of B2B e-commerce is about helping B2B buyers do their job easier, then that means giving them more and more access to complete self service. That equates to more transparency into the ERP—the new Customer-Facing ERP.

Where Is Talent When Sizing Up The Success of a Business?

Wed, 2014-12-03 13:51

I like this picture of an animated Mark Hurd (Oracle's CEO) with the holiday baubles hanging in the background. I like it even more that he’s talking to a group of HR executives about the importance of talent in an organization. “I want the best people, I don’t want to lose them, and I want them completely engaged,” said Hurd.

At the London, England conference, Hurd explained the hurdles companies face in the search for good talent. One is an aging workforce that will affect attrition rates when employees start to retire. The other is new college grads who have higher expectations of their career paths and reward systems. Both of these demographic forces will require “HR as a real-time application, on a par with financials” according to Hurd.

Companies who take advantage of the internet, mobile devices, and social networks will be in a much better position that those with outdated systems. Technology, and specifically cloud applications, can help companies standardize best practices across geographies and keep up with the latest features and functionality.

However, the SaaS-based modern HR tools won’t help any company differentiate itself in the marketplace without an earnest pledge to use them to help attract, retain, and motivate the best people for the jobs that need to be done. According to Michael Hickins, who wrote the article in Forbes entitled Oracle CEO Mark Hurd: Make HR A Real-Time Application, a company’s future can hinge on how well it runs the race for talent.

Innovative Work Life Solutions Help Employees Balance Their Professional and Personal Lives

Wed, 2014-12-03 13:47

A Guest Post by Mark Bennett, Oracle Director of HCM Product Strategy (pictured left)

The best human capital management applications have evolved from just automating standard human resource (HR) processes to become strategic tools for managing talent and analyzing workforce capabilities.

Now, a new wave of innovation is taking HR evolution a step further with work/life applications that are designed to help employees better balance their professional and personal lives. In the following interview Oracle Director of HCM Product Strategy Mark Bennett explains how Oracle’s new Oracle Work Life Solutions Cloud offerings can enhance creativity, boost productivity, and help individuals become more effective inside and outside of work. 

Q: How do you define work/life solutions?

A: They’re applications and features of products that help individuals better understand various facets of their professional and personal lives. Many people want to find a better balance between these two areas, but they’re finding they don’t always have the information they need to make that happen.

Q: Can you give us some examples of work/life solutions?

A: Oracle Work Life Solutions Cloud offers an extensible set of solutions including My Reputation, a feature that helps employees better understand how they are seen within their social media communities. It can also help them develop their professional brand as it aligns with that of their company to help with their career development and advancement. Another example is My Wellness, a feature that leverages wearable devices that enable people to monitor their activity levels throughout the day and their sleep patterns at night. So for example, people with a low energy level may decide to get more sleep to see if that makes a difference.

Offerings that are based around competition, such as the My Competitions feature of Oracle Human Capital Management Cloud, can help organizations create incentives for employees. Software developers may engage in friendly competition to see who fixes the most bugs in a week. Or someone might organize a contest for workgroup members to come up with ideas about new features for a product redesign project.

In the future, work/life solutions might include taking advantage of the video capabilities in smart phones to provide an easy way to upload clips to ask a question of coworkers, share a new research findings, or even to link to short profiles of a person’s appointment contacts—helping individuals connect on a more personal level and gain a better understanding of the context of meetings.

Q: How do organizations benefit from making work/life solutions available to employees?

A: There are three primary ways. First, individuals can better understand their work habits, so, for example, they don’t push themselves so hard they risk burnout or don’t pay enough attention to other facets of their lives.

Second, these solutions send a powerful signal to the workforce by indicating a company’s interest in their employees that goes beyond their professional contributions. Many employees will appreciate that their company is paying attention to their personal as well as professional needs.

Third, there may be a dollars-and-cents payoff. If the information collected from one of the solutions encourages more employees to participate in wellness programs, healthcare costs may start to decrease through rebates from carriers or from reduced claims.

Q: What should employers keep in mind to assure work/life solutions succeed?

A: It’s essential that companies make it clear they are not monitoring any of this data but instead are simply providing tools to help employees gain insights into their lives to help them decide whether they want to make adjustments based on their personal goals. The key is giving employees the tools they need to make their own decisions about their own lives.

Q: How do we learn more about these solutions?

A: Resources for Work Life Solutions include:

December 10: AXA HCM Cloud Customer Forum

Wed, 2014-12-03 13:37

Join us for an Oracle HCM Cloud Customer Forum on Wednesday, December 10, 2014, at 9:00 a.m. Pacific Time / 12:00 p.m. Eastern Time. 

AXA had multiple core HR systems across the globe, including PeopleSoft and SAP. After much review of the market, AXA determined that a cloud solution would suit its requirements more effectively than going through an expensive upgrade and customization process.

In this Forum, Kwasi Boateng, Head of Group HRIS Development at AXA, will talk about the company's selection process for new HR software, its implementation experience with Oracle HCM Cloud, and the expectations and benefits of its new modern HR system.

AXA is a French, multinational company, present in 56 countries. With 157,000 employees and distributors, AXA is committed to serving 102 million clients. AXA’s areas of expertise are reflected in a range of products and services adapted to the needs of each client in three major business lines: property-casualty insurance, life and savings, and asset management.

Invite your customers and prospects. You can register now to attend the live Forum on Wednesday, December 10, 2014 at 9:00 a.m. Pacific Time / 12:00 p.m. Eastern Time and learn more from AXA directly.

Enabling Agents of Change

Mon, 2014-11-17 15:29

The Oracle Value Chain Summit is rapidly becoming the premier Supply Chain event in the industry.  Our upcoming 2015 Value Chain Summit marks the third year that this great event has been held, and we expect this summit to be bigger and better than ever. This event is all about you, our customer. You empower your supply chain, and the Value Chain Summit promises to provide you with the insight, contacts and tools you need to become “Agents of Change” for your supply chain.

Watch this video (by Oracle's Jon Chorley, pictured left) to learn more about the great things we have planned for the 2015 Value Chain Summit. Plus, you can take advantage of the Early Bird rate through the end of November, and save $300 off the regular rate. Combine this offer with special group rates, and save BIG!  

 

"Why Not Oracle Cloud?" for Fast-Growing, Mid-Sized Organizations

Mon, 2014-11-17 15:11

In the past, mid-size and smaller companies have had to settle for “lightweight or scoped down ERP solutions.” Generally, these tier-2 solutions don’t have the functionality that a company needs to grow and operate globally.

In this article in Profit magazine, Oracle’s Rondy Ng, Senior Vice President of Applications Development, advises companies to choose wisely when looking at cloud-based ERP solutions to avoid expense, risk, and disruption down the road.

Ng asserts that Oracle ERP Cloud is the ERP solution for Fortune 500 companies, as well as for those who don’t have any designs to be one. There’s no need to settle. He makes a great case for choosing cloud and choosing Oracle.

November 20: ICA Fluor Taleo Reference Forum (Spanish)

Mon, 2014-11-17 09:49

Join us for an Oracle Taleo Customer Reference Forum on Thursday, November 20, 2014, at 2:00 p.m. CDT with ICA Fluor, addressed to the Spanish-speaking communities. ICA Fluor is a joint venture between the Mexican construction and engineering company ICA and Fluor Corporation, one of the world’s largest engineering, procurement, and construction companies.

Since 1993, ICA Fluor has had exclusive rights for both companies for the development of industrial projects in Mexico, Central America, and the Caribbean.

In this session, Mr. Jorge Luis Becerril Sanchez, ICA Fluor’s  HR Manager, shares why they chose to implement Oracle Taleo Recruiting.

Invite your customers and prospects. You can register now to attend the live Spanish Forum session on Thursday, November 20 at 2:00 p.m. CDT and learn more from ICA Fluor directly.

November 18: Ovation Brands ERP Cloud Reference Forum

Thu, 2014-11-13 15:30

Join us for another Oracle Customer Reference Forum on Tuesday, November 18, 2014, at 9:00 a.m. Pacific Time / 11:00 a.m. Central Time.

The leadership team at Ovation Brands—CFO Keith Kravcik and CIO Patrick Benson—will talk about why they chose to implement Oracle ERP Cloud  and Oracle Planning & Budgeting Cloud to operate an integrated, state-of-the-art finance system able to support Ovation’s ambitious reinvention strategy.

Ovation Brands currently operates 334 restaurants in 35 states, comprised of 324 steak-buffet restaurants and 10 Tahoe Joe’s Famous Steakhouse restaurants. The restaurants are principally operated under the Old Country Buffet®, HomeTown® Buffet and Ryan’s® brands. Ovation employs approximately 17,000 team members and serves approximately 100 million customers annually. Corporate headquarters are based in Greer, SC with a Corporate Support Center located in Eagan, MN. For more information, visit www.OvationBrands.com.

Invite your customers and prospects. Register now to attend the live Forum on Tuesday, November 18 at 9:00 a.m. Pacific Time / 11:00 a.m. Central Time and learn more directly from Ovation Brands.

Oracle Sales Cloud Wins Big!

Wed, 2014-11-12 12:29

Outstanding! Oracle Cloud Applications received the Technology Innovation Award in Cloud Computing for 2014 from Ventana Research. The award is based on the strength of our portfolio, which includes infrastructure, platform, tools, and applications.

The November 5 report announcing the award specifically focuses on the high level of maturity of Oracle Sales Cloud.

Ventana Research acknowledged that Oracle has been playing catch up with salesforce.com—but that has changed now.

“Now it [Oracle Sales Cloud] not only has climbed back into a competitive position but has a more complete sales portfolio than salesforce at a more affordable price,” says Mark Smith, CEO and Chief Research Officer of Ventana Research (pictured left)

The article is a great analysis of the “sophistication and usability” of our sales applications, including our skillfully embedded analytics and social collaboration. Smith compliments Oracle on how it has taken advantage of the BlueKai acquisition (Oracle Data as a Service (DAAS) for Sales) and the Big Machines acquisition (configure, price, and quote with Oracle CPQ Cloud).

Smith talks about how Oracle stacks up in the sales performance management arena and comments on some of our newest sales cloud offerings. He frequently refers to Ventana’s well-known research as he  evaluates Oracle Sales Cloud’s capabilities, which greatly increases the credibility of the review.

“Oracle is a serious player in the market for sales applications and very price advantageous and innovative in its portfolio,” Smith concludes. He encourages companies to take a really close look at Oracle Sales Cloud—it’s much, much more than just another SFA offering in the cloud with mobile capability.

Read the report to understand the latest customer advances in Oracle Sales Cloud.

#ChevyGuy Response is Authentic, Human, and Brilliant

Wed, 2014-11-12 11:34

A Guest Post by Meg Bear, Group Vice President, Oracle Social Cloud (pictured left)

For those who didn’t hear, Chevrolet executive Rikk Wilde had a little trouble during his live television presentation of the World Series’ Most Valuable Player award to San Francisco Giants’ Madison Bumgarner. He nervously stumbled through his speech, sweating and looking down at his note cards as he mumbled about how the truck had “technology and stuff.”

It was awkward and painful to watch. Immediately social media exploded with jokes aimed at Chevrolet and the executive. #ChevyGuy and #technologyandstuff were trending. You couldn’t help but feel awful for #ChevyGuy, aka Rikk Wilde. And you certainly wondered how all this would play out.

Well, GM and Chevrolet played it brilliantly. They didn’t scold or fire Rikk Wilde, #ChevyGuy. They supported him, embraced the harmless gaffe, and turned what could have been an embarrassment into social media gold.

It’s a reminder that social is equal parts technology and humanity.

GM reacted swiftly not only via social media, but also with advertisements placed online and in newspapers, like USA Today, the following day. It has garnered more than $2 million in free publicity, according to published reports. The Chevrolet.com website saw a 70 percent hike in visitors, according to a company spokesperson.

That’s what we call #winning.

Well done, GM and Chevrolet. Well done. We are thrilled to have such an innovative, smart, and authentic partner.

If you missed it, you can check out the story in the Detroit Free Press.

November 19: Daekyo Sales Cloud Reference Forum

Tue, 2014-10-28 14:32

Join us for an Oracle Customer Reference Forum on Wednesday, November 19, 2014, at 08:30 a.m. KST / 3:30 p.m. PT to hear Mr. Sa, IT Strategy Manager, talk about why Daekyo has chosen to implement Oracle Sales Cloud.

Founded in 1975, Daekyo is the leading company in Korea's educational service market that has greatly extended its activity overseas emerging as a multinational frontrunner in the field of education. With the expansion of the business, Daekyo realized the need of a centralized system that could successfully serve the purpose of its worldwide franchises. After the implementation of Oracle Sales Cloud Service, Oracle ADF, Oracle IAM, Oracle Webcenter, SOA Suite and BI Publisher, Daekyo greatly reduced the total cost of ownership (TCO) and capital expenditure (CAPEX) by 20 percent, while achieving the standardization of its business flow, real time monitoring, and smart intelligence.

Register now to attend the live Forum on Wednesday, November 19 at 8:30 a.m. KST / 3:30 p.m. PT and learn more from Daekyo directly.

11 Ways to Wreck Your Social Relationships

Tue, 2014-10-28 14:05

Solid, long-lasting relationships are built on people being authentic, trustworthy, altruistic, and patient.

That is true in human relationships, as well as social relationships.

Despite all that’s been written about the topic, some brands that use social still don’t follow the Golden Rule when it comes to their fans, followers and customers.

The result is often unhappy customers who initiate conversations that start with the proverbial “we need to talk.”

In this post, Mike Stiles lists 11 ways that guilty brands provoke these conversations.

5 Reasons Why You Need to Reinvent Your Recruitment Process

Tue, 2014-10-28 14:03

No one will ever win the war for talent because it’s a battle that will never end.

But it’s important that companies have a recruiting strategy and practices that give them every advantage.

In this post, Oracle’s Gessica Chies outlines how the challenges of finding the best people can be turned into opportunities.

Those opportunities can be found working for our competitors. They can be in the form of an outstanding candidate who missed getting the job by a hair. There are opportunities in our social networks, amongst our internal employees, and through their vast networks.

Read the post here.

Miranda's Customer Panel is "The One to Beat Going Forward"

Tue, 2014-10-28 14:02

EVP Steve Miranda admittedly talks fast, but he's the farthest thing from a fast talker. In his OpenWorld 2014 general session, Oracle Applications―Don’t Sit On the Sidelines, Miranda (known for his credibility) took conference goers on a vigorous sprint through Oracle Applications.

He stated that the main objective of his presentation was to answer four of the most common questions that he gets from customers:

  • Is Oracle going to force me to go the cloud? (The short answer is no.)
  • When is the Oracle Cloud going to be ready? (The short answer is today.)
  • Why should I move to the cloud? (That required a bit longer answer. Refer to Steve's video.)
  • OK, I’m going to move to the cloud. How should I do it and what should I be thinking about on a go-forward basis?

Miranda emphasized the speed at which Oracle is getting innovation into the hands of its customers. In the past, a customer had a problem and two years later the software vendor delivered the solution. But by then, the problem had changed and the cycle started all over. It took much longer to turn the crank. Now we’re delivering updates every three to four months in a cloud-based model that is faster, cheaper, and better. Plus we can prune the apps based on how customers are using them. That precise and immediate feedback leads to more modernization―and much happier customers.

Speaking of customers, Miranda's panel had a great mix of them from Atradius (CX Cloud), BG Group (HCM Cloud), GE (ERP Cloud), and Marriott (Social and Marketing Cloud). The discussion covered the companies’ business imperatives, approaches to the cloud, execution strategies, and most importantly, compelling results. The panelists were simply outstanding. Oracle's Rajan Krishnan said, "this is the one to beat going forward."

Here's the video link to Miranda's 2014 General Session (1:06).

November 5: Wave Broadband ERP Cloud Reference Forum

Tue, 2014-10-28 13:58

Join us for another Oracle Customer Reference Forum on Wednesday, November 5, 2014, at 9:00 a.m.PT / 12:00 p.m. ET.  These Reference Forums are a great vehicle for you to advance later-stage deals.

Julie Caldwell, VP of Accounting at Wave Broadband, is a seasoned finance professional who has more than 25 years experience in accounting and finance.

She will talk about what prompted the search for a new ERP system, why Wave chose Oracle, and how the implementation project is going. She will host a Q&A session after the overview.

Wave Division Holdings is currently a live ERP Cloud customer. It operates leading broadband cable systems under the trade names Wave Broadband and Astound Broadband in the Tier 1 suburban markets of Washington, Oregon, and California. The company currently serves more than 232,000 customers. Wave has 1000+ employees.

Invite your prospects and customers. You can register now to attend the live Forum on Wednesday, November 5 at 9:00 a.m. PT / 12:00 p.m. ET and learn more from Wave directly.

Big Value from CPQ Cloud for OpenWorld 2014 Attendees

Tue, 2014-09-09 15:34

A Guest Post by Chris Haussler, Sr. Principal Product Manager, Oracle CPQ Cloud (pictured left)

This will be CPQ Cloud’s first Oracle OpenWorld as a member of the Oracle CX Applications Suite.

It will give sales professionals from around the globe a preview of how the industry-leading configure, price, and quote application and the Oracle Customer Experience portfolio work together today, and going forward.

Attendees will hear directly from us about where CPQ is headed—and from top companies about the transformative value they’ve achieved in their sales processes as a result of implementing Oracle CPQ Cloud alone, and integrated with a holistic front office solution.

CPQ Cloud Integration Sessions in Moscone West
We are offering a total of twenty sessions that revolve around, or are related to, CPQ Cloud implementations. Sessions detailing new and existing CPQ Cloud integrations include:

  • “Commerce at Oracle: Commerce + CPQ Cloud Vision and Strategy, ”Tuesday, 10:15 a.m. and 12 noon PT, Room 3003 [TGS8714]
  • “Implement a Virtual Engineer: Oracle BigMachines CPQ Cloud Service with Oracle E-Business Suite,” Wednesday, 2:00 p.m. PT, Room 3005 [CON6213]
  • “Sign and Send Documents with a Click of a Button: DocuSign/Oracle BigMachines CPQ Cloud Service,” Wednesday, 10:15 a.m. PT, Room 3005 [CON5558]
  • “You Can Have Both: Integrating CPQ Cloud (BigMachines) with On-Premises Siebel,” Wednesday, 12:45 p.m. PT, Room 3005 [CON5850]
  • “What’s New for Oracle BigMachines CPQ Cloud Service in 2014–2015,” Tuesday, 4:15 p.m. PT, Room 2016 [CON7497]

More CPQ Cloud Sessions
To round out the offering for our B2B and B2C customers, here is a sample of other sessions:

  • “Collaboration in a Complex CPQ Environment: A One-Stop-Shop Model” (Siemens Energy)
  • ”Configuration 2.0 with Oracle BigMachines CPQ Cloud Service” (SPX Process Equipment)
  • ”Enable Your Channel Partners with Oracle BigMachines CPQ Cloud Service” (Deloitte)
  • ”Join the Revenue Revolution: CPQ Is the Key to Maximizing Customer Lifetime Value” (PWC)
  • “Oracle BigMachines CPQ Cloud Service Introduces Cross-Industry Quote to Cash”
  • “Simple, Familiar, Fast: Midmarket CPQ for Salesforce.com”
  • “Deployment Options for the Efficient Delivery of B2B Communications Services”

Meet the Oracle CPQ Cloud Experts
Meet Chris Shutts, CPQ Cloud VP of Product Development and co-founder of BigMachines, and Erik Abernathy, CPQ Cloud director of software engineering, to gain insights on CPQ Cloud or to ask questions specific about your implementation—Thursday, 11:30 a.m. PT, Room 3012 [MTE9166]

See It All
Click here to view a full schedule of CPQ Cloud sessions at Oracle Open World 2014.

Oracle OpenWorld 2014 takes place from September 28–October 2, 2014 in San Francisco’s Moscone Center. We look forward to seeing you there!

Chris Haussler
Senior Principal Product Manager
Oracle CPQ Cloud

Maximize your ERP Cloud Experience at Oracle OpenWorld 2014

Tue, 2014-09-09 12:05

A Guest Post by Senior Director Amrita Mehrok, Oracle Financials Applications Strategy (pictured left)

Oracle OpenWorld 2014 is less than a month away, starting on Sunday, September 28. We are centralizing all Oracle ERP conference sessions at the Westin San Francisco Market Street this year to make it easier for our customers to find everything ERP in a single place. Headlining the track are Oracle’s Cloud Applications—Oracle Financials Cloud, Oracle Procurement Cloud, and Oracle Project Portfolio Management Cloud.Registered participants can attend sessions and experience self-service demonstrations, conveniently located in the Westin. This will help participants easily connect with Oracle product experts, implementation partners, and customers with similar interests and challenges.

Additional detailed demos are available in the Central Applications Demo zone in Moscone West.

Kick-Off General Session in The Westin San Francisco Market Street
SVP Rondy Ng, Applications Development, will kick off the ERP track with a General Session titled “Empowering Modern ERP” on Monday at 10:30 a.m. PT in Room Metropolitan III. He will be joined by Peter Cavallo, VP and North America Practice Lead for IBM, our sponsoring partner. Also joining the session will be Patrick Benson, CIO of Ovation Brands, who will talk about Ovation’s implementation of the ERP Cloud.

Conference Sessions
The ERP track will host more than 80 conference sessions this year including a day (Wednesday) dedicated to everything Cloud. Topics will include overviews of the latest product enhancements and roadmap, case studies, demonstrations, and shared insights by customers and partners. The ERP track will cover Oracle’s Cloud products, as well as sessions on E-Business Suite, PeopleSoft, JD Edwards, Oracle Primavera, and Governance Risk & Compliance. Various Focus on Docs provide participants with a handy list of all relevant ERP sessions taking place during OpenWorld 2014 and are available here.

Meet the Experts
Conference goers can meet informally with Oracle experts in Metropolitan III at the Westin Market Street. The Meet the Experts sessions cover all products and product lines under the ERP umbrella.

Demo Grounds
Oracle ERP will be showcased at more than 20 separate pods in Moscone West. Be sure to check out the demo pods.

Hope to see you there!

Amrita Mehrok, Senior Director
Oracle Financials Applications Strategy