Linda Fishman Hoyle
Join us for an Oracle HCM Cloud Customer Forum on Wednesday, February 1, 2017, at 9:00 a.m. PT.
Anje Dodson, Oracle HR vice president of talent, technology and operations (pictured left), will explain how and why Oracle has moved 126,000 employees from Oracle E-Business Suite on premises to Oracle HCM Cloud.
Oracle’s HR transformation is taking place in a phased approach:
- In 2015 Oracle went live with recruiting, talent review, learn, and compensation in the HR Cloud.
- In March of 2016 Oracle went live with Oracle Global HR Cloud.
- As of October 2016, the Oracle single global instance is now in the HR Cloud, with more to come.
During this Customer Forum call, Oracle's Linda Fishman will interview Ms. Dodson to discuss what business drivers were behind the move to the cloud and why Oracle chose to implement a phased approach. She also will talk about the company's expectations and benefits for its new modern HR system.
Register now to attend the live forum and learn more about Oracle’s transition from E-Business Suite to HCM Cloud.
A Guest Post by Sr. Director Seamus Moran, Oracle Financials Product Management (pictured left)
It isn’t often that three very heavy hitters—the domestic US standard setters, the Financial Accounting Standards Board (FASB), and the International Accounting Standards Board (IASB)—get together and redefine a business concept that is as significant as revenue.
But in 2014, they succeeded in doing just that.
Together, they published a converged and identical accounting standard named ASC 606 and IFRS 15.
It literally moved the business goal posts.
The new accounting standard is called Revenue from Contracts with Customers.
This new standard repeals everything we know about revenue—all of our favorite EITFs, SOPS, FAS, and even IAS 18.
At this point, you might be tempted to click away because of the technical acronyms, but please stay with me. It’s important that you understand the compliance issues you will be facing and how Oracle’s new Revenue Management Cloud can help.
In a nutshell, the new standard abolishes deferred revenue (unearned as of the date of the financial statements) in favor of an ‘accrued debt to customers for goods and services,’ which is payment that you are obligated to pay in the future.
That means you are required to estimate revenue up front and adjust the accrual afterwards. It introduces performance obligation accounting, which is a promise to transfer a good or service.
But at the end of the day, your sales are still your sales. What’s different is when those sales are booked as revenue.
You must take up the new standard on the first day of your fiscal year after January 1, 2018.
All public companies, here and abroad, are impacted to some degree. The standard deliberately does away with revenue guidance that is specific to an industry. Instead it upholds one way of recognizing revenue across the board.
The new definition is not difficult. Here’s a quick sequence of steps that you must follow:
- Identify each deal at inception
- Identify the promises to customers in that deal
- Value the deal at what you expect to get for it
- Assign that value to the promises using your standard stand-alone selling prices as a basis
- Recognize the revenue at that amount when you complete the transfer to the customer
An important part of adopting the standard is recalculating the opening balance sheet.
The opening balance sheet must reflect your performance obligation liability, instead of the deferred revenue liability with which you ended the previous year.
Therefore, you have two options to explain the resulting impact on equity to your investors: 1) restate the previous years or 2) disclose the subsequent year. The hard part, most likely, will be setting up an opening position!
Revenue Management Cloud is the answer.
At OpenWorld 2016, Oracle announced that Revenue Management Cloud is generally available as part of Oracle ERP Cloud. As would be expected from Oracle, it closely follows the new standard.
- It first imports sales cycle data from third-party products, from E-Business Suite, and from related cloud applications, and identifies performance obligations and contracts.
- It includes a standalone selling price engine and facility to import estimated selling prices.
- It books the accrual when either party acts, and it books the revenue upon customer satisfaction.
- It matches the billing to the revenue process.
The new standard creates a challenge for you; Oracle has the solution.
As noted above, the standard goes into effect January 1, 2018. So the coming year is the time and opportunity to get out in front of this.
Oracle can help you accelerate the transition by facilitating both a simulation of your compliance and the buildup of your opening balance using a special secondary ledger.
Revenue Management Cloud follows the standard directly so partnering with Oracle makes it easy to embrace ASC 606 and IFRS 15. This new cloud application is designed to deliver a valuable business benefit.
You can get more information on Oracle Revenue Management Cloud here.
Join us for an Oracle HCM Cloud Customer Forum call on Wednesday, December 7, 2016, at 9:00 a.m. PT.
Christina Walker, Executive Vice President of Human Resources at G&J Pepsi-Cola Bottlers, will discuss the company’s journey to the HCM Cloud. G&J Pepsi was dealing with disparate systems, paper-based processes, manual data entry, inaccurate payroll calculations, and lack of visibility across its entire organization.
Mining is an industry that is pivotal to the world’s economy. We wanted to share this recent article from Australia Mining that reports on the needful intersection of the mining industry and Oracle’s HR cloud applications.
As with many industries, mining is being reshaped by external forces, which is causing challenges for human resources.
One of those challenges is the result of increased automation. HR professionals need to ensure the company retains its talent amidst “the drive toward increased productivity and innovation,” says John F Hansen, Oracle’s vice president for Human Capital Management in JAPAC.
Another challenge is the staff’s mental health. The mining industry pays well, but the work can be in remote locations, time intensive, and physically challenging. According to PWC research, conditions such as these can lead to absenteeism, reduced productivity, and compensation claims.
Help comes in the form of innovative HR strategies. Both of these issues can be addressed by the latest generation of HCM technology. Hansen points to Oracle’s Work Life Solutions, which “can be used to help employees manage the intersection of their work and personal lives.”
These applications can produce a more engaged productive workforce. Equally important is that the “ROI for these programs in the mining industry is the highest across all industries.”
Read the article "Tackling mining sector challenges with innovative HR strategies."
A Guest Post by Oracle's CSO and GVP Jon Chorley, SCM Product Strategy (pictured left)
A lot can happen in a 12-month span. And I’m not talking about the US presidential election, BREXIT, or even the “battle of the long-time losers” which was the 2016 Baseball World Series. I’m talking about Oracle Supply Chain Cloud.
A Guest Post by Oracle’s Lisa Schwartz, Cloud Business Group (pictured left)
We tell customers all the time that Oracle has the most complete, unified cloud suite in the industry. But do you know why having a complete suite is so important?
A Guest Post by VP Des Cahill, head evangelist for Oracle's CX Cloud Suite
After completing (and recovering from!) my first CX Central at Oracle OpenWorld, I made my way to Moscone Center in San Francisco one more time to check out Dreamforce 2016.
This time I wouldn’t be worried about my slides or prepping for analyst briefings or a video interview with the Cube. Instead, it would be an opportunity to see how the competition runs its event and to listen for the key messages it is sending to the market.
Salesforce always does a good job with event production.
And this year was no different. The DJ playing funk on the first floor of Moscone set a positive tone from the moment I walked in to register. The conference followed a National Parks theme and key customers were identified as “trailblazers.” This theme was carried out to the nth degree in signage, props, t-shirts, cutesy mascots, slide templates, and other production elements.
Salesforce galvanized its presenters around a single, overarching technology message: AI.
I’m always impressed by Salesforce's ability to prominently weave an overall message into the fabric of the event. The key message this year was artificial intelligence, in the form of Einstein, the umbrella brand for Salesforce AI efforts. And yes, there was even an Einstein mascot roaming around during the keynotes.
Cute as the Einstein mascot was, he couldn’t make the message compelling for me.
The AI message fell flat for three reasons:
1. In some cases, Einstein was simply a re-brand of an old feature. If any feature even remotely smacked of AI, Salesforce slapped the Einstein brand on it.
As a CMO, it’s hard for me to remember a time when marketing automation software wasn’t capable of lead scoring. But it must be new to Salesforce Marketing Cloud, because Salesforce suddenly branded it as Einstein. What? It didn’t have lead scoring before?
Same with Salesforce Commerce Cloud: Salesforce just bought DemandWare in June, but apparently it was built with Einstein even before it was acquired. Because yes, the shopping recommendation engine is powered by Einstein. (And the shopping demo I saw was nothing new.) This transparent attempt to elevate the Einstein brand only served to diminish its value.
You can’t fool customers, Salesforce.
2. There isn’t a lot of intelligence behind Einstein. Intelligence is the ability to acquire and apply knowledge, and Salesforce isn’t providing any new knowledge to customers. Unlike Oracle, Salesforce can only apply its AI to the data you’ve collected in Salesforce apps. What if you just started using its apps? What if you’re a smaller customer without a lot of data?
With Oracle Data Cloud and Adaptive Intelligent Apps, customers can augment existing customer data with rich, third-party data, in order to drive really intelligent offers, actions, and decisions. Einstein cannot do this.
3. Einstein faces a bit of a hype backlash in achieving widespread adoption by Salesforce customers. One analyst I spoke with noted that most Salesforce customers are still uneasy about embracing last year’s Dreamforce hype—Lightning. That same feeling applies to Einstein, and Salesforce didn’t do itself any favors with “everything but the kitchen sink” positioning.
So, what do you get when you take a bunch of existing parts from across your platform, slap them together, and relabel them as something new?
Frankenstein—not Einstein. And it is really scary.
A Guest Post by Group Vice President Hari Sankar, Oracle EPM Product Management (pictured left)
The single, unambiguous takeaway from the EPM track at this year’s OpenWorld event was this: Hundreds of customers are up and running with Oracle EPM Cloud, and their success is having a strong viral effect on our on-premises customers.
- The Gap represented a large, global organization adding Oracle Planning Cloud to its on-premises deployment
- Bluebird Bio came in at the other end of the spectrum as a high-growth startup going straight to the cloud with Oracle EPM
- Universal Health Services gave its point of view as a larger on-premises customer migrating its core planning system to the cloud
All three customers highlighted some core benefits of EPM Cloud: faster implementations, completed in 8-16 weeks; less dependence on IT resources; and plans to extend the use of EPM beyond finance into other areas such as HR, sales, and marketing.
A Guest Post by Oracle's Jack Berkowitz, VP of AI Apps Development (pictured left)
I'm thrilled to report that industry watchers liked what they heard at OpenWorld about our next-generation cloud strategy. One in particular, Ventana Research, named Oracle a winner of its 2016 Technology Innovation Awards for our Adaptive Intelligent Applications. How cool is that! These decision science and data-driven apps are part of the hottest trend in technology right now: AI and machine learning.
But our AI notoriety doesn’t stop at one award. Our OpenWorld announcement generated a lot of analyst and press interest (see list of published articles below). We even received favorable coverage from some of the most skeptical pundits. Here are a few that stand out:
“I see Salesforce as the first mover, but Oracle has significant long-term advantages.” – Doug Henschen, Constellation Research
"Oracle's new Adaptive Intelligent solutions take this value proposition a step further. They are set apart from others by allowing the intelligent applications to learn from billions of anonymized consumer and business profiles available from Oracle." – Dave Schubmehl, IDC, quoted in eWeek
“It is good to see a major vendor start to talk about specific use cases and put a bit more business context around the current buzz around machine learning.” - Vinnie Mirchandani, Enterprise Irregulars
Real products. Real benefits.
But this isn’t just us talking a good game. (In fact, there’s no shortage of hype as evidenced by articles such as this: Salesforce's "Einstein" receives mixed reviews.) Our Dev team is on track to meet the product rollout plan we shared with analysts and press at OpenWorld.
The first product we plan to release in 2017 is Adaptive Intelligent Offers. It enhances Oracle Commerce and Marketing Clouds with the ability to deliver offers and product recommendations to consumers at a specific moment. There are a number of competitive solutions out there, but they don’t have the same decision science/machine-learning algorithms that we do and require manual tuning of rules.
In addition, our apps don’t require huge data science departments to use them. Here’s why that’s an advantage. Some customers, such as the largest retailers, will want to build proprietary machine learning platforms, but most won’t have access to the talent, data, and infrastructure required. Gartner predicts that many organizations will opt for packaged applications because the data science needed to create these systems is so complex.
No one can match Oracle's winning combination
So what sets our apps apart? It's the combo of these four elements:
- The most data with five billion anonymous consumer and business profiles
- The broadest domain expertise and delivery platform with 12,500 SaaS customers across CX, HCM, ERP, EPM, and SCM
- Data science, machine learning, and AI expertise in consumer research, systems optimization, IOT predictive analytics, business analytics and prediction
- Scalable cloud infrastructure that is automated
We're also working on AI Actions for sales and service, AI Discounts for procurement and finance, AI Dynamic Planning and Bidding for logistics, and AI Candidate Experience for HR.
 “Top 10 Strategic Technology Trends for 2017”, Gartner, October 2016.
Analyst and Press Articles Covering Adaptive Intelligent Apps
CMSWire: “Oracle Ups its Cloud Strategy with Adaptive Intelligent Applications #OOW16,” Derek Walter, Sept. 20, 2016
CMSWire: “Oracle Wraps Up OpenWorld With Promises of a Smarter Cloud,” Derek Walter, Sept. 26, 2016
Constellation Research: “Oracle Vs Salesforce on AI: What to Expect When,” Doug Henschen, Sept. 20, 2016
CRN: “Oracle Delivers Artificial Intelligence Solutions To Partners,” Joseph Tsidulko, Sept. 19, 2016
Destination CRM: “At OpenWorld 2016, Oracle Unveils Adaptive Intelligent Cloud Applications,” Oren Smilansky, Sept. 20, 2016
Enterprise Apps Today: “Oracle Updates Apps for Next Gen Cloud,” Sean Michael Kerner, Sept. 20, 2016
Enterprise Irregulars: “Oracle AI: Adaptive Intelligence,” Vinnie Mirchandani, Sept. 21, 2016
eWeek: “Oracle Launches Major AI Initiative With ‘Intelligent cloud Apps',” David Needle, Sept. 19, 2016
FierceCMO: “AI brings great potential to B2B marketing,” Patrick Gorman, Sept. 30, 2016
Fortune: “Salesforce and Oracle Vie to Prove Whose Apps Will Be Smarter,” Heather Clancy, Sept. 19, 2016
IoT Evolution World: “OpenWorld: Oracle is Dropping All Sorts of IoT Cloud Knowledge,” Ken Briodagh, Sept. 19, 2016
ITWeb: “Oracle ups cloud game in a bid to outdo rivals,” Admire Moyo, Sept. 20, 2016
The Register: “Oracle: We're going to be the practical AI people, we swear it,” Shaun Nichols, Oct. 11, 2016
ZDNet: “Oracle and Salesforce and IBM? Oh My! Here comes AI sprawl,” Larry Dignan, Sept. 19, 2016
ZDNet: “Oracle vs. Salesforce on AI: What to expect when,” Doug Henschen, Sept. 21, 2016
Oracle’s transformation story isn’t new. It just gets better over time. As companies transition to the cloud and become digital businesses, who better than Oracle to guide them through these changes? Oracle writer Margaret Lindquist shares many of these insights in Oracle’s Safra Catz (pictured left): How Finance Can Lead Cloud Transformation.
Show Me the Money
Unless you’re a start-up, most companies already have an ERP system in place, if not many ERP systems accumulated over time. That was the case in 1999 when Oracle set out to reduce multiple, disparate systems around the world to a single source of truth.
“By eliminating that duplication and consolidating systems, we were able to invest in our main business. When we started this effort, we spent $650 million a year on R&D. Now, we spend $5.6 billion. That is the goal with these ERP transformations. It’s critical to simplify and run the business in such a way that resources are released to invest in your main business.” – Safra Catz
Simplification, consolidation, and rationalization are just as relevant with the cloud. GE Digital has taken this advice to heart, replacing its fragmented ERP structure with ERP Cloud and investing those savings in innovation.
Don’t Forget the Human Element
Not every transformation is driven by cost savings. CIO Mark Sunday describes Oracle’s transformation into a cloud-first company as a way to engage with customers and employees in a digital world. No matter where your cloud journey begins, the hardest part will be dealing with people’s resistance to change.
Safra offers this advice: “You have to provide employees with so many benefits in terms of improved productivity, cost savings, and better efficiencies, that on their own they begin to look for other opportunities to push the capabilities of the systems.”
A Guest Post by Bill Miller, Oracle product management director (pictured left)
It’s such a pleasure doing business with a company that has a 360-degree view of me as a customer. All my information—from different touchpoints that I’ve used to contact the company to purchase products and receive service and support—is consolidated in a master record. When a company manages my data efficiently, I tend to engage more, spend more, renew my loyalty, and tell my friends.
For More Information
To learn about the exceptional capabilities and benefits of Oracle CDM Cloud, go to this link for an overview, features, pricing, and a data sheet.
Join us for an Oracle HCM Cloud Customer Forum call on Wednesday, October 26, 2016.
Tim Hickey, Director of HR Strategic Services, and Duane Akin, Director of IT at Exelon Corporation, will discuss their company’s journey from on-premises Oracle PeopleSoft HR applications to Oracle HCM Cloud. You will hear how they are tracking toward the goal of lowering Excelon’s TCO and improving the efficiency and effectiveness of its HR operations.
Register now to attend the live forum on Wednesday, October 26, 2016, at 9:00 a.m. PT.
A Guest Post by Oracle Senior Vice President Chris Leone, Applications Development (pictured left)
Most customer panels are conversations between the moderator and the customer. Not in Cara Capretta’s HCM session at OpenWorld 2016. Two minutes into the conversation, the HR and IT leaders from Kaiser Permanente, SGS, Siemens Corporation, MoneyGram, and IPSOS were laughing and joking with each other.
“We’re in this Together”
It turns out that the panelists knew each other from reference calls.Caroline Villemin, HCM Systems Manager of IPSOS, said her reference call with SGS was “more than just getting feedback on the solution; we really discovered the customer community and everything around it.”
Etienne Delobel, HRIS Director of SGS, described the interaction with a professional colleague this way: “When Caroline and the CFO of IPSOS came for an on-site visit, they spent half a day with us looking into our HCM platform. I told them that if they go with HCM Cloud, we'll work together, and we'll be together." He added, “There are all these great features available in the cloud. The thing is, I do not have enough resources on my team to play with them, to have fun with them. So now I'm looking at how IPSOS is implementing and using things like self-service. They’re prototyping for us.”
Customers Connect Online
In the on-premises world, customers interacted mostly with vendors and partners. Now that everyone in the SaaS world is on the same release, customers are looking more to each other for advice. You see this in online communities such as Oracle’s Customer Connect, where customers join discussion forums on topics covering CX, HCM, ERP, EPM, and more.
The HCM Cloud community alone has 20,000 active community members. In this Profit Magazine interview with Oracle SVP Chris Leone (pictured left), he points out that activity in the cloud community has grown because people are sharing information across organizations. They’re saying, “Hey, take advantage of this new succession planning feature, or this new career development tool. They’re sharing reports.”
In addition, customers use the Idea Lab to submit ideas, collaborate on development, and vote for their favorite ideas. According to Leone, 80 percent of the enhancements in Release 12 were customer-driven. HCM customers have submitted 7,200 ideas so far.
Are you part of this online community? We encourage you to sign up today.
A Guest Post by Oracle Sr. Director Deb Hamilton, Cloud Applications, Outbound Product Management (pictured left)
For Oracle and our SaaS customers, OpenWorld 2016 was a time to celebrate our mutual success. We are leading and growing the SaaS market with more than 12,500 overall SaaS customers, 10x more ERP customers than Workday, and 2.5x more new HCM customers in FY16 than Workday.
We are grateful for the many customers who shared their success stories in sessions and on panels. This vast customer presence did not go unnoticed by the analysts, influencers, and press. Many commented on the strong customer advocacy at this year’s OpenWorld, and how effectively customers articulated their reasons for choosing and moving forward with Oracle Cloud.
We deliver innovation fast
Our executives re-iterated our expectation that 100 percent of our customers will move to the cloud. The driving force behind this tremendous shift to the cloud is our ability to deliver modern and superior applications, faster than we ever could before. With every SaaS customer on the same release, we can get precise and immediate feedback through usage and performance data.
In addition, customers are sharing best practices and product insights with each other. In fact, customers are pushing us to deliver even more innovation faster. Once users fully understand how the cloud model works, they cannot get enough of the “good stuff” and keep pushing the envelope.
We’re becoming a service-centered company
Not only has the way we design products changed, the customer experience has changed. We are making a radical transformation from a product-centered to a service-centered company. Our modern ownership experience promises zero-hassle buying, accelerated adoption, and unlimited growth. Just see for yourself the strides we have made.
What hasn’t changed is the breadth of our offering. Customers can choose from a complete suite of business applications for CX, ERP, HCM, SCM, EPM, and data. For existing customers, we provide prebuilt adapters back to our existing on-premises applications so that their businesses remain connected.
Our apps are unique
What is fundamentally unique about our SaaS applications is that they’re data-driven, leveraging both internal and external data. We’ve also added more ways to personalize these applications without interfering with upgrades. In addition, our level of investment in security is hard to match, making our SaaS applications more secure than most on-premises deployments.
And there’s more: New smart software solutions
And, as a cherry on top, at this OpenWorld we announced a brand new category of applications, our Adaptive Intelligent applications. These are unique in the industry. They combine mounds of data and expertise of our highly trained and skilled data scientists, courtesy of Oracle Data Cloud, with complex data parsing algorithms, and our broad suite of SaaS applications to deliver insightful actions and offers. Examples include optimized payment terms, personalized commerce offers, best fit candidates, best value freight, optimized working capital and balanced costs, and many, many other next best actions and offers. Learn more about our Adaptive Intelligent apps.
Join us for an Oracle Sales Cloud Customer Reference Forum on Tuesday, October 11, 2016.
KPN is the largest telecom and IT service provider in the Netherlands. Irma van Mil, Unit Manager Sales & Service, KPN, will discuss how Oracle Sales Cloud continues to contribute to KPN’s strategy of “strengthen, simplify, and grow.”
Register now to attend the live Forum on October 11, 2016, at 4:00 p.m. CET.
A Guest Post by Oracle Vice President Natalia Rachelson, Cloud Applications, Outbound Product Management (pictured left)
What an amazing conference, full of crazy energy and excitement fueled by music from Gwen Stefani and Sting. Ha! Try to top that!
All the billboards and buildings surrounding Moscone Conference Center were covered in Oracle Cloud posters with quotes from Oracle Cloud customers. For Oracle SaaS, the saying “proof is in the pudding” could not ring more true this year as almost every apps session included customers speaking on behalf of our solutions. “Yes and Yes” to more customer advocates!
As Oracle EVP Steve Miranda told one audience, “There's nothing I could do or say that represents us as well as you, our customers.” Here’s a sampling of the invaluable advice that happy Oracle SaaS customers dispensed to their colleagues during the conference:
- Spend time upfront on business process simplification and normalization (SaaS = No Customizations)
- Leverage solution configurations to tailor the app to meet your specific business needs
- For truly unique requirements, consider extending the apps with PaaS
- Remember that out-of-the-box solutions have industry best practices built in, so use them; they will make your lives easier
- Trust Oracle. Everyone who grapples with various security questions ends up with the same conclusion—Oracle can handle security a lot better than we can. Leave it to the expert.
- There’s the prospect of sleeping better. Compared to on premises, Oracle Cloud is a lot more secure at every single layer from hardware to applications delivery with data encrypted in transit and at rest.
Note: A typical $1B enterprise spends $30M on IT (all of IT including security), Oracle invested $7B across the entire red stack and inclusive of cloud operations on R&D and security.
- Get ready to consume innovation, and lots of it, with every single release. Releases come at least twice a year.
- Change management is king. Users must be ready to consume new stuff. Once they get the hang of it, they will keep asking for more.
- It’s OK to be a straddler. If you’re not ready to go full cloud, no problem keeping some applications on premises for a while.
Note: Customers can meet any integration challenge using Oracle’s range of solutions from pre-built adapters and accelerators to Integration Cloud Services to fully integrated cloud solutions.
The tipping point
- It’s not just about cost. While cost savings are an indisputable value, the even bigger value is the ability to be modern, nimble, and agile; to dazzle employees with new shiny work tools; to let them spend their creative energy on what matters to your business, instead of reconciling multiple Excels and manual data uploads and downloads.
Note: And, how about an adaptive intelligence system that uses reams of data and your own business intelligence to recommend your employees next best action/step/offer that they should undertake as if they have a brainstorming partner right there with them. How about that?
The possibilities with cloud and Oracle SaaS are truly endless. Encourage your prospects and customers to come join our party and let the OpenWorld 2016 music never stop.
A Guest Post by Oracle Vice President Melissa Boxer (pictured left)
Have you ever wondered how Pandora, Netflix, and Uber make it possible for you to create personalized music sets, find movies worth watching, or get from point A to B? These services are all powered by sophisticated machine learning algorithms that continuously learn about you—delivering what you need most, just when you want it.
A New Category of Apps
Now you can get the same amazing experiences with Oracle Applications. We are announcing a powerful new category of decision science and data-driven apps at OpenWorld that add value to our CX, HCM, ERP and SCM cloud applications.
You may have heard competitors announce product strategies with character names like Watson, Holmes, or Einstein. The difference between them and us is that we’re delivering real software and real apps, not just smart-sounding platforms that require customers to build solutions from scratch. Instead, Oracle is taking an applications-first approach in order to provide immediate value to our customers. (Genius, I know.)
Intelligence Powered by Data
The key to these new apps is that they’re powered by enormous amounts of consumer and business data from Oracle’s Data Cloud—anonymized, of course. Data Cloud has over five billion profiles, 45,000 attributes, and reaches 90 percent of US online audiences with an active digital ID. The combination of data and decision science provides tremendous insight about an individual and others like them within a given context (e.g. temperature, location, social activity, and more). This means they can deliver smarter results at an individual level.
Adaptive and Continuously Learning
These apps are also adaptive. They continuously react, learn, and adapt to your changing needs and patterns. Let’s say you’re a regular coffee drinker and go to your neighborhood cafe every day. Wouldn’t it be nice if, on a hot day, your local coffee house sent you an offer for an iced coffee instead? That’s a smart app—understanding what you like and taking into account the context to make a highly personalized offer. And, the app will learn from your response and deliver something even more personalized the next time. This is just one example of the many ways these apps can be used across different domains and industries.
I feel strongly that Oracle is poised for incredible success as both a category maker and category leader in this emerging space. We have the largest data exchange, most complete applications portfolio, best decision scientists, and the first and only applications-first approach. No other vendor can touch that.
At OpenWorld, Vice President Jack Berkowitz and SVP Clive Swan (head of the AI team) will present a session entitled From Netflix to the Enterprise [CON7023] on Tuesday, September 20, 11:00 – 11: 45 a.m. in Moscone West, Room 2012. They will be showcasing all of our apps across CX, HCM, SCM, and ERP and reviewing our product architecture and roadmap.
You can refer to the press release for more information.
A Guest Post by Chris Haussler, Senior Principal Product Manager, Oracle (pictured left)
In the 1920s, an advertising salesman delivered the slogan. The gift that keeps giving, to market a record player. The idea was that if you gave this record player as a gift, the recipient would think of you every time he used it. Pretty clever.
What does this have to do with software? I’ll go out on a limb: CPQ Cloud is the front-office software gift that keeps giving. Like the record player, CPQ Cloud’s customers earn incrementally more benefit the more they use it. Don’t believe me?
Proof of Benefit
As you’d expect, companies that invest in front-office transformation tools, such as marketing automation, SFA, and CPQ, get benefits from the increased efficiency that these tools bring to their processes. But after that initial efficiency windfall, it’s important not to get complacent. The potential opportunity is much greater. Persistent use of CPQ Cloud not only helps sales reps serve customers day-to-day, it also builds a storehouse of information about buying behaviors and product mix. This data can be used to optimize product offerings, sales processes, and channel sell-through.
The result: better sales resource utilization, improved margin, and superior market competitiveness.
It Keeps on Giving
But here’s how CPQ Cloud continues its gifting ways. As markets change, the opportunities to review and retune CPQ Cloud continue, offering incremental improvements again and again. CPQ Cloud administration offers the easy-to-use tools to get these changes to market quickly. After 15+ years in the market, we’ve realized that the best CPQ Cloud customers use the tool not only for sales automation, but to drive continual growth and profit.
Key Sessions at OpenWorld
At Open World 2016, CPQ Cloud offers content for customers at every stage: whether new to sales transformation or looking for the next step in their sales optimization journey.
For beginners in every industry, we recommend a survey of sessions to see how Oracle CPQ Cloud can be combined with other products in the Oracle portfolio:
- Maximize Results from Oracle Sales Cloud and Oracle CPQ Cloud [CON6937]
- Graduate to full Quote-to-Cash in the Cloud with CPQ Cloud integrated to Oracle ERP and Oracle SCM Clouds [CON7079]
- Optimize Customer Engagement with a Multi-Pillar Oracle Customer Experience Solution [CON7958]
- Connect Oracle CPQ Cloud to E-Business Suite [CON7078]
Financial Services and Communications companies have sessions that demonstrate CPQ Cloud’s ability to serve the distinct sales processes in those industries:
- Oracle CX for Financials Services – CPQ Cloud [CON7080]
- Oracle CX for Communications – CPQ Cloud [CON7081]
Of interest to all, but particularly relevant for CPQ Cloud customers seeking that next ROI-building transformation:
- What’s Your CPQ Maturity? A Business Panel Discussion [CON7076]
- Oracle Configure, Price, and Quote Roadmap [CON6320]
We encourage you to attend OpenWorld 2016 and participate in the CPQ Cloud sessions that speak to your needs. As CPQ Cloud is the gift that keeps giving, you will be glad you did ... again and again.