Linda Fishman Hoyle
A Guest Post by Meg Bear, Group Vice President, Oracle Social Cloud (pictured left)
For those who didn’t hear, Chevrolet executive Rikk Wilde had a little trouble during his live television presentation of the World Series’ Most Valuable Player award to San Francisco Giants’ Madison Bumgarner. He nervously stumbled through his speech, sweating and looking down at his note cards as he mumbled about how the truck had “technology and stuff.”
It was awkward and painful to watch. Immediately social media exploded with jokes aimed at Chevrolet and the executive. #ChevyGuy and #technologyandstuff were trending. You couldn’t help but feel awful for #ChevyGuy, aka Rikk Wilde. And you certainly wondered how all this would play out.
Well, GM and Chevrolet played it brilliantly. They didn’t scold or fire Rikk Wilde, #ChevyGuy. They supported him, embraced the harmless gaffe, and turned what could have been an embarrassment into social media gold.
It’s a reminder that social is equal parts technology and humanity.
GM reacted swiftly not only via social media, but also with advertisements placed online and in newspapers, like USA Today, the following day. It has garnered more than $2 million in free publicity, according to published reports. The Chevrolet.com website saw a 70 percent hike in visitors, according to a company spokesperson.
That’s what we call #winning.
Well done, GM and Chevrolet. Well done. We are thrilled to have such an innovative, smart, and authentic partner.
If you missed it, you can check out the story in the Detroit Free Press.