Re: Heavens!

I would agree that Amazon seems to get more feedback from the publishers and authors than they do from the customers. I would have hoped they would not have been so short sited but it seems they are. As with many businesses it seems the short term goals over ride the long term. Almost anyone can become a reseller, the publishers and/or authors figure the more the merrier.

I do believe they started providing some great services such as the reveiw/comment section with the idea that providing these extra services would create customer loyalty and therefore added sales. Let the 'poorly reviewed' publishers and authors deal with it. It is customer sales that will differentiate the resellers.

If Amazon would not have prostitued their 'comment/review' section I think it would have provided much more long term gains that the possible short term they were evidently going for.

E la vita, no.

Niall Litchfield wrote:

> "sdg" <nospan_at_noway.org> wrote in message
> news:3E9D6FE3.BDD06EC5_at_noway.org...
> > Just a thought.....
> >
> > Maybe a great service you senior class men could offer to all the Oracle
> > neophytes would be a "review of books".
>
> NB I'm not claiming to be especially wise but one thing that people can do
> at Amazon is create a list of recommendations
>
> for example
>
> http://www.amazon.com/exec/obidos/tg/listmania/list-browse/-/2GQHV0FLTNKKW/r
> ef=cm_aya_lm_title.more/104-4813093-5055140
>
> which is mine. It is worth remembering that Amazon's business is selling
> stuff to you. Posting reviews - even factual rebuttals of glaring errors -
> that reflect adversely on the content of the product is in the interest of
> neither the author nor the retailer. I wouldn't especially trust reviews on
> sites that are trying to sell you something. Reviews in trade magazine, for
> example Oracle Scene in the UK ought to be better. Reviewing stuff is harder
> than you might think as well.
>
> --
> Niall Litchfield
> Oracle DBA
> Audit Commission UK
Received on Wed Apr 16 2003 - 12:02:00 CDT