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Re: Heavens!

From: Connor McDonald <connor_mcdonald_at_yahoo.com>
Date: Thu, 17 Apr 2003 09:16:29 +0800
Message-ID: <3E9E006D.39DC@yahoo.com>


sdg wrote:
>
> I would agree that Amazon seems to get more feedback from the publishers and
> authors than they do from the customers. I would have hoped they would not have
> been so short sited but it seems they are. As with many businesses it seems the
> short term goals over ride the long term. Almost anyone can become a reseller,
> the publishers and/or authors figure the more the merrier.
>
> I do believe they started providing some great services such as the
> reveiw/comment section with the idea that providing these extra services would
> create customer loyalty and therefore added sales. Let the 'poorly reviewed'
> publishers and authors deal with it. It is customer sales that will
> differentiate the resellers.
>
> If Amazon would not have prostitued their 'comment/review' section I think it
> would have provided much more long term gains that the possible short term they
> were evidently going for.
>
> E la vita, no.
>
> Niall Litchfield wrote:
>
> > "sdg" <nospan_at_noway.org> wrote in message
> > news:3E9D6FE3.BDD06EC5_at_noway.org...
> > > Just a thought.....
> > >
> > > Maybe a great service you senior class men could offer to all the Oracle
> > > neophytes would be a "review of books".
> >
> > NB I'm not claiming to be especially wise but one thing that people can do
> > at Amazon is create a list of recommendations
> >
> > for example
> >
> > http://www.amazon.com/exec/obidos/tg/listmania/list-browse/-/2GQHV0FLTNKKW/r
> > ef=cm_aya_lm_title.more/104-4813093-5055140
> >
> > which is mine. It is worth remembering that Amazon's business is selling
> > stuff to you. Posting reviews - even factual rebuttals of glaring errors -
> > that reflect adversely on the content of the product is in the interest of
> > neither the author nor the retailer. I wouldn't especially trust reviews on
> > sites that are trying to sell you something. Reviews in trade magazine, for
> > example Oracle Scene in the UK ought to be better. Reviewing stuff is harder
> > than you might think as well.
> >
> > --
> > Niall Litchfield
> > Oracle DBA
> > Audit Commission UK

Then of course there's the lovely case where when you post a negative review of a book, Amazon publish it then shortly thereafter remove it... Tends to keep the star rating's high when you do that.

Cheers
Connor

-- 
=========================
Connor McDonald
http://www.oracledba.co.uk

"Some days you're the pigeon, some days you're the statue"
Received on Wed Apr 16 2003 - 20:16:29 CDT

Original text of this message

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