Re: Transactions: good or bad?
Date: 18 Jun 2003 11:43:32 -0700
Message-ID: <af3d9224.0306181043.3b891386_at_posting.google.com>
> 
> "Coke" is a trademark.  Read some trademark law.  Prepare to be
> surprised.
There's a famous thing that says that once a term is in popular use, it's not really a trademark any more because it describes a product category. I don't think you can actively make a Coke product, but you can call something Coke in third party writings all you want, as long as it refers to the collective class of products rather than the actual product.
> 
> >Really, the term relational no longer belongs to the theoretical
> >community, it belongs to the marketing community.  
> 
> Not in c.d.theory.  
True... I sense a disturbance in the force.
> If it weren't about ignorance, then we wouldn't correct people.  Most
> disciplines define a technical vocabulary.  Careful use of it smooths
> communication and clarifies thought.  
good point.
> 
> Knowing your audience is critical to communication.  Now, where did
> you post that?
ROTFLOL. I stand corrected. Received on Wed Jun 18 2003 - 20:43:32 CEST
