Re: How to determine database market share?

From: DA Morgan <damorgan_at_psoug.org>
Date: Mon, 24 Oct 2005 22:41:42 -0700
Message-ID: <1130218893.847781@yasure>

HansF wrote:
> On Sat, 22 Oct 2005 07:56:30 -0700, DA Morgan interested us by writing:
>
>

>>I don't buy hammers based on marketshare.
>>I don't buy books based on marketshare.
>>I don't watch movies based on marketshare.
>>I don't buy my socks based on marketshare.
>>And I have a lower opinion of anyone that does than I do of this thread.

>
>
> Perhaps not you.
>
> But many do. Witness the popularity of 'designer jeans', 'google for it',
> 'It must be true, I saw it on CNN' and anything that is used or bought on
> brand.

I'm referring to CTOs and CFOs ... not teenagers.

> The use of branding is simply a tool within the marketshare bag of tricks.
> If you brand it and then get everyone to refer to it as 'THE' thing in the
> market it has the mind share and therefore the relevant marketshare.

Of course they brag about it: They all do. But I prefer to think better of my peers than to think they make decisions based on the herd mentality.

-- 
Daniel A. Morgan
http://www.psoug.org
damorgan_at_x.washington.edu
(replace x with u to respond)

Received on Tue Oct 25 2005 - 00:41:42 CDT