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Re: No future for DB2

From: DA Morgan <damorgan_at_psoug.org>
Date: Thu, 28 Jul 2005 10:51:37 -0700
Message-ID: <1122573064.756416@yasure>


Data Goob wrote:

> Even if your statements are correct ( following the trend here :-) DB2
> scales better than Oracle, or SQL-Server.

And looking at Microsoft as the poster-child for this discussion lets agree that superior technology has never one the day over superior marketing. Ask the fine people who developed Fox how they feel about MS Access. Or the fine people who developed OS/2 about Windows. Or even your new friends at Informix how they feel about DB2. ;-)

> The big question is why IBM
> hasn't really done the marketing. The answer is Java. They have put
> a lot of eggs in the Java basket, but have hardly spoken about DB2 as
> "da bomb", or the hottest thing. It's not their style to do so, but
> you do get the impression that IBM will stay the course with its
> quirky, goofy, self-deprecating commercial ad campaigns. There does
> appear to be a move to make DB2 ubiquitous in the market silently, as
> a utilitarian tool, as well as a mainstream database. But marketing
> is where the action is, and any product, no matter where it comes
> from won't survive without great marketing. SQL-Server is about to
> have its big day Q4 2005, but doubtful we'll see any noise from IBM.

SQL Server will be lucky if its next version is released during the current decade. At least without deprecating much of the "new" functionality. They are what ... 3.5 years behind schedule?

> Oracle will probably have its usual suspects show up in the trades
> with compelling acrimony why SQL-Server is a bad choice--again--and
> the cycle will repeat... What is really interesting is the SQL-Server
> market, and where everyone will be focused for the near term.

Microsoft has been and is primarily a marketing jugernaut. The are no match technologically speaking to either DB2, Informix, or Oracle. To do so would cost them money and then Bill might not be able to afford the Caesar salad.

-- 
Daniel A. Morgan
http://www.psoug.org
damorgan_at_x.washington.edu
(replace x with u to respond)
Received on Thu Jul 28 2005 - 12:51:37 CDT

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