Re: dbms/rdbms software & its environment

"Bruce" <brennie_at_dcsi.net.au> wrote in message news:64ea97cf.0310301523.43b88ed8_at_posting.google.com...
> michael_at_preece.net (Mike Preece) wrote in message
news:<1b0b566c.0310300318.7373dfd4_at_posting.google.com>...
> > brennie_at_dcsi.net.au (Bruce) wrote in message
news:<64ea97cf.0310292012.4d6c2070_at_posting.google.com>...
> > >
> > >
> > > Just don't expect many of the major commercial interests to make any
> > > changes until their customers realise that there is something better
> > > and that will only come with appropriate education.
> >
> > So:
> > Appropriate education ==> Customer awareness ==> Commercial interests?
> >
> > Are customers influenced more by education or the major commercial
interests?
> >
> > Maybe it's more like:
> >
> > Commercial interests ==> Market saturation ==> Appropriate Education?
>
> Mike,
>
> Personal experience follows:

[anecdote of educating users to possibilities snipped]

> As long as people don't know that there is a better way, they will
> accept what they are given.

Indeed. Just as Pickies and various other groups accept what they are given.

> But show them a better way and at least a
> small number will push for that to become reality.

You presume much.

> The fundamental rule to bringing about change is to get the the
> gogetters educated (WHETHER GOOD OR BAD EDUCTAION) in the way you want
> them to go and they will drag everyone else along with them.
>
> This is how the world works - commercial interests "educate" people in
> how "good" their products are so that people will buy them.

I see you put educate in quotes. Commercial interests seldom educate anyone. Instead, they persuade. A huge chasm separates the persuasion and education.

> But it is
> always education first before change.

I disagree with respect to the "always" part.

> So that if you want:
>
> Interest (commercial or otherwise) ==> Education ==> Acceptance ==>
> Saturation

Commercial Interest ==> Persuasion ==> Acceptance ==> Saturation Received on Fri Oct 31 2003 - 14:57:16 CET