SQL*Plus won't let me reset TERMOUT

I'm writing a SQL report that I'll embed within a C program using a system call. I'm attempting to keep SQL*Plus from displaying the results of a select statement that loads a variable. This is being attempted from a Unix SVr4 system:

        sqlplus -s <<EOF
        system/password
        set termout off
        column name NEW_VALUE DBname
        select lower(name) name from V$database;
        TTitle center 'Database = ' DBname
        [snip]

        EOF

Even though TERMOUT is set to OFF, it displays. If the same commands are executed interactively, no display occurs, that is, it works as attended.

Any ideas and/or suggestions on how to silently load a variable using sqlplus would be appreciated.

--
Jeff Perry
jp_at_vllyoak.resun.com