New Relationship Banking Software
Date: 11 Mar 1995 19:44:01 GMT
Message-ID: <3jsui1$h74_at_ralph.vnet.net>
Software Helping Banks Manage Relationships with Customers!
Topic : Customer Relationship Management System (CRMS),
Customer Focus International, Inc. Diamond Bar, Ca. 91765
All bankers today want to put credible, useful and timely information into the hands of employees who can turn it into a competitive advantage .... as soon as possible .. before the next guy figures out how to do it.
With the pace of mergers and acquisitions in the Banking Industry increasing, more and more institutions are finding they are truly unable to come up with a complete picture of the total relationship their customer has with them. If their competitor can do it, they are at a definite disadvantage...
Recent articles have been written addressing a desire to take best of breed banking industry software and create "templates" which when modified (to address the specific needs of the institution) will jump start the traditional system development process.
It's been a secret! ...until now!.... this software is available now and has been installed in three large banks. It is software using Oracle and is the most comprehensive customer profitability/marketing cif/ portfolio management system available. Furthermore, it's the only full function system now running under unix. Unix allows you more hardware choices at lower costs, truly fantastic connectivity software providing an easier fit with existing sytems, and excellant price/performance.
This solution oriented customer information repository software addresses the banker's thirst for information by providing:
- Customer, customer segment, product, product line, distribution channel, officer, team and organizational profitablility information. (the software contains shareholder value, matched and pooled fund transfer pricing, risk allocations, service allocations, the capability to include both high level and detail level product costing principles, historical profitablity as well as " what if " profitablity at the account and relationship level).
Consistent measurements of ROE and ROA at all levels
2. Credit portfolio analysis information to identify opportunites and
better manage risk exposure.
3. Decision support in providing a multitude of views on just what
business your customers are doing with you. This information is crucial to providing excellent customer service and in supporting rightsizing, and other strategic intiatives
( i.e. merger, divestiture and
re-engineering analysis )
4. Cross legal entity customer information. The software supplies trend
and current information about customers, officers, products,
business units, subsidiaries, etc. across all of your legal entites.
5 Productivity enhancement information permitting management to see
where relationship officers spend their time most effectively.
6. Cross sell product/service information. Who are your most profitable
customers? who are least profitable? What services do they buy? What services do you want them to buy?
7. Prospecting information. By combining purchased data about prospects
with in-house data on customers - effective prospect lists are created quickly providing profitable results with minimal effort.
These are just a few of the informational needs addressed by the software. For more complete information please contact:
Kim E. Kerns
Applied_at_richmond.infi.net
1-804-378-8050
Received on Sat Mar 11 1995 - 20:44:01 CET