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what is segmentation [message #93087] Thu, 02 January 2003 17:16 Go to next message
pavani
Messages: 32
Registered: April 2002
Member
hi
i want to know what segmentation means what it does and where it is used and all....
i just don't know in what topic it is related to too.....so help me in knowing
Re: what is segmentation [message #93088 is a reply to message #93087] Fri, 03 January 2003 04:48 Go to previous message
Emma
Messages: 12
Registered: November 2001
Junior Member
Segmentation is used in relation to Customer Relationship Management (CRM). It allows you to define who a customer is at a fine level of granularity.
In the data warehouse you define mutually exclusive collections of records that share similar attributes.
The best place to start researching this topic is to read up on CRM and also there are some great data warehousing books by Ralph Kimball and published by Wiley that will tell you how to go about implementing segmentation within the data warehouse. Happy hunting!
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