Re: SQL Server for Oracle DBAs

From: Noons <>
Date: Sun, 01 Jun 2008 20:45:56 +1000
Message-ID: <g1tukp$gfm$>

Serge Rielau wrote,on my timestamp of 1/06/2008 7:32 PM:

> Noons wrote:

>> err....
>> don't look now, but M$ has been quietly
>> "equating" the acronym SQL with their product.
>> For quite a few years now. To the point where
>> most M$ shops don't even know what the real
>> name of the product is anymore!
>> Talk about smart marketing!...
> Ah you're pouring salt into the wound here. :-(
> Can't remember how often I got hissy fits on that one.
> Sun was smarter. They TMed Java... hindsight.

Well it's a fact, ain't it?
They were smart enough to make the most
of the acronym, to the point where it's now equated to the name of their product.

And don't get me started on the "query"
term used to mean just about anything:
SELECT, INSERT, DELETE, scripts, whatever! Apparently because if SQL stands for Structured "Query" Language, hence anything written in it must be a "query"...

First rule of marketing: dumb down the audience. Selling any kind of crap then becomes a lot easier. IBM used to know it fairly well, somewhere along the line they lost the plot. And no, I'm not being ironic or sarcastic. Received on Sun Jun 01 2008 - 05:45:56 CDT

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