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Re[2]: Books to suggest

From: Jonathan Gennick <jonathan_at_gennick.com>
Date: Tue, 31 Aug 2004 08:23:14 -0400
Message-ID: <41125241802.20040831082314@gennick.com>


Tuesday, August 31, 2004, 7:07:41 AM, Carel-Jan Engel (cjpengel.dbalert_at_xs4all.nl) wrote: CJE> Publishers think
CJE> they can boost sales by printing the latest version number on the cover.

Ideally, IMHO, it's best to avoid listing any sort of version number on the cover of a book. However, if you do list a version number, it'd better be current. An old version number is the kiss of death. That may be unfortunate, but it really is true.

Old copyright dates hurt also. People do look at those, apparently. Even when a book is still perfectly applicable, sales will drop as the book ages. It's not unusual for publishers to revise a book solely for the purpose of generating a more recent copyright date, because a newer date will generally boost sales.

Best regards,

Jonathan Gennick --- Brighten the corner where you are http://Gennick.com * 906.387.1698 * mailto:jonathan@gennick.com

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Received on Tue Aug 31 2004 - 07:18:50 CDT

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