advice: how to do (easy!) spam-free high-volume e-marketing
From: Lit Announcer <litannouncer_at_gmail.com>
Date: Sat, 25 Jul 2009 22:48:26 -0700 (PDT)
Message-ID: <3f4a4ced-2136-4ea0-b634-7e26ba028f81_at_k6g2000yqn.googlegroups.com>
Three sings are essential for it: (1) your opt-in email list; (2) access to an off-site smtp server/service (don't use anything downloadable, you'll die configuring it); and (3) a Reputation Guard that ensures that you don't get penalized if your email is CAN-SPAM compliant. If you do not follow these principles, your domain and IP will be quickly blacklisted by ISPs for spam, you may not even be able
to send normal email, and your website will be shut down by SpamCop. You don't want that! Also nice to have is (4) a tracker that tells you
which emails were delivered, which failed, and the statistics on that over any period. This makes you a pro. For these purposes I recommend the industry standard, SMTP.com. It does not provide email lists (building them is your own responsibility, the ones you buy are ineffective). But once you have build such legitimate prospect lists, they will affordably do everything else for you, and they will advise and support you for free. They boast 99% deliverability, might be a slight exaggeration, unless your list is perfect to begin with, but they are the best at what they do. Anyway, check it, there's a clear summary here: http://www.SMTP.com/dedicated Received on Sun Jul 26 2009 - 00:48:26 CDT
Date: Sat, 25 Jul 2009 22:48:26 -0700 (PDT)
Message-ID: <3f4a4ced-2136-4ea0-b634-7e26ba028f81_at_k6g2000yqn.googlegroups.com>
Three sings are essential for it: (1) your opt-in email list; (2) access to an off-site smtp server/service (don't use anything downloadable, you'll die configuring it); and (3) a Reputation Guard that ensures that you don't get penalized if your email is CAN-SPAM compliant. If you do not follow these principles, your domain and IP will be quickly blacklisted by ISPs for spam, you may not even be able
to send normal email, and your website will be shut down by SpamCop. You don't want that! Also nice to have is (4) a tracker that tells you
which emails were delivered, which failed, and the statistics on that over any period. This makes you a pro. For these purposes I recommend the industry standard, SMTP.com. It does not provide email lists (building them is your own responsibility, the ones you buy are ineffective). But once you have build such legitimate prospect lists, they will affordably do everything else for you, and they will advise and support you for free. They boast 99% deliverability, might be a slight exaggeration, unless your list is perfect to begin with, but they are the best at what they do. Anyway, check it, there's a clear summary here: http://www.SMTP.com/dedicated Received on Sun Jul 26 2009 - 00:48:26 CDT