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From: "Richard Spee" <rhpspee@wxs.nl>
Newsgroups: comp.databases.oracle.misc
Subject: Re: DATA ADMINISTRATION
Date: Fri, 7 Jun 2002 00:41:50 +0200
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Marco,

Sounds to me that you have some PR to do.
Let me inspire you with some thoughts.
Just sit back and close your eyes and think about the company your =
working for.
Think of the different value activities within you company and/or =
non-value activities and linkages between those activities within your =
company.
Having difficulty imagining the linkages? Having difficulty positioning =
yourself or your department within those activities? If not, good. =
Otherwise you are in serious trouble. Its like playing soccer. You don't =
win a game with a good defense. And you don't win a game with a good =
offense. Games are won on the midfield. It's where offense and defense =
are connected/linked. The ability to coordinate offense and defense is =
what creates an advantage. The ability to coordinate and connect value =
activities within a company is what creates an advantage. I hope you =
consider yourself a midfield player, ensuring structure, security, =
quality and consistency. Because that is where data administration is =
all about.
Someone or some department should be responsible for data security, =
standards, data quality, data consistency, data structure. Whithout it =
integration/linking is not possible or at least not guaranteed. And =
someone or some department should do the necessary planning, organizing, =
executing and controlling
So where is the DA-function going to? Is it outsourced. Given the fact =
that it is one of the potentially value-creating activities, probably =
not. Could be the function becomes less activity-oriented, more a =
consulting job. Leaving some of the operational activities to be =
performed by other departments.=20
But there will always be a need for people that are knowledgable about =
the whole business, that are able to operate on long term (strategic) =
and short term (operational), accept responsibility and can make change =
happen.
I hope you consider yourself one of them.


"Marco Aurelio Ribeiro" <macr2001@unisys.com.br> wrote in message =
news:3cffb4b6@news-out.americasnet.com...
> Hello,
>=20
> I=B4ve been a Data Adminsitrator for over 10 years now, and I still =
see some
> misconcepts about the function. All opinions will be welcome on the
> following topics:
>=20
> - Does the DA function have to do with the physical =
environment(Oracle,DB2
> or other) - I don=B4t think so.
> - Does the DA have to be under the development group or directly =
related to
> the adminstrative staff? I believe it=B4s on the second group
> - Is the DA function technical(related to the first question) or =
purely
> conceptual, once the DA is the enterprise=B4s information keeper. I =
believe
> it=B4s more conceptual than any other function in IT.
>=20
> I thank you all in advance for sharing your ideas,
> Marco
>=20
>=20

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<DIV><FONT face=3DCourier size=3D2>Marco,</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DCourier size=3D2>Sounds to me that you have some PR to =

do.</FONT></DIV>
<DIV><FONT face=3DCourier size=3D2>Let me inspire you with some=20
thoughts.</FONT></DIV>
<DIV><FONT face=3DCourier size=3D2>Just sit back and close your eyes and =
think about=20
the company your working for.</FONT></DIV>
<DIV><FONT face=3DCourier size=3D2>Think of the different value =
activities within=20
you company and/or non-value activities and linkages between those =
activities=20
within your company.</FONT></DIV>
<DIV><FONT face=3DCourier size=3D2>Having difficulty imagining the =
linkages? Having=20
difficulty positioning yourself or your department within those =
activities? If=20
not, good. Otherwise you are in serious trouble. Its like playing =
soccer. You=20
don't win a game with a good defense. And you don't win a game with a =
good=20
offense. Games are won on the midfield. It's where offense and defense =
are=20
connected/linked. The ability to coordinate offense and defense is what =
creates=20
an advantage. The ability to coordinate and connect value activities =
within a=20
company is what creates an advantage. I hope you consider yourself a =
midfield=20
player, ensuring structure, security, quality and consistency. Because =
that is=20
where data administration is all about.</FONT></DIV>
<DIV><FONT face=3DCourier size=3D2>Someone or some department should be =
responsible=20
for data security, standards, data quality, data consistency, data =
structure.=20
Whithout it&nbsp;integration/linking is not possible&nbsp;or at least =
not=20
guaranteed. And someone or some department should do the necessary =
planning,=20
organizing, executing and controlling</FONT></DIV>
<DIV><FONT face=3DCourier size=3D2>So where is the DA-function going to? =
Is it=20
outsourced.&nbsp;Given the fact that it is one of the potentially =
value-creating=20
activities, probably not. Could be the function becomes less =
activity-oriented,=20
more a consulting job. Leaving some of the operational activities to be=20
performed by other departments. </FONT></DIV>
<DIV><FONT face=3DCourier size=3D2>But there&nbsp;will always be a need =
for people=20
that are knowledgable about the whole business, that are able to=20
operate</FONT><FONT face=3DCourier size=3D2> on long term (strategic) =
and short term=20
(operational), accept responsibility and can make change =
happen.</FONT></DIV>
<DIV><FONT face=3DCourier size=3D2>I hope you consider yourself one of=20
them.</FONT></DIV>
<DIV>&nbsp;</DIV>
<DIV>&nbsp;</DIV>
<DIV><FONT face=3DCourier size=3D2>"Marco Aurelio Ribeiro" &lt;</FONT><A =

href=3D"mailto:macr2001@unisys.com.br"><FONT face=3DCourier=20
size=3D2>macr2001@unisys.com.br</FONT></A><FONT face=3DCourier =
size=3D2>&gt; wrote in=20
message </FONT><A href=3D"news:3cffb4b6@news-out.americasnet.com"><FONT=20
face=3DCourier =
size=3D2>news:3cffb4b6@news-out.americasnet.com</FONT></A><FONT=20
face=3DCourier size=3D2>...</FONT></DIV><FONT face=3DCourier =
size=3D2>&gt;=20
Hello,<BR>&gt; <BR>&gt; I=B4ve been a Data Adminsitrator for over 10 =
years now,=20
and I still see some<BR>&gt; misconcepts about the function. All =
opinions will=20
be welcome on the<BR>&gt; following topics:<BR>&gt; <BR>&gt; - Does the =
DA=20
function have to do with the physical environment(Oracle,DB2<BR>&gt; or =
other) -=20
I don=B4t think so.<BR>&gt; - Does the DA have to be under the =
development group=20
or directly related to<BR>&gt; the adminstrative staff? I believe it=B4s =
on the=20
second group<BR>&gt; - Is the DA function technical(related to the first =

question) or purely<BR>&gt; conceptual, once the DA is the =
enterprise=B4s=20
information keeper. I believe<BR>&gt; it=B4s more conceptual than any =
other=20
function in IT.<BR>&gt; <BR>&gt; I thank you all in advance for sharing =
your=20
ideas,<BR>&gt; Marco<BR>&gt; <BR>&gt; </FONT></BODY></HTML>

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