errr, umm, variables in inserts, possible, help? :)

Hey all,

I don't quite know how to explain the problem I'm having, mainly because I don't understand the problem, or even the point of what Oracle is doing.
Due to a skirmish with Oracle before I got made redundant, and the boredom of unemployment, I've recently taken to learning something about Oracle.

Anyway, the webhosting company I part run, log apache directly to MySql, a perfect source for an ass load of SQL data. The Oracle Migration Tool crashes, something to do with mm-mysql, I hate Java :)
As the data isn't using any non Oracle standard (will that comment get me flamed? :P) I figured I could just @<file> import it from sqlplus (nice spamy way to do it, I know, after learning the hard way).

Right, down to business.
Most of it works fine, until it comes along a record with = signs in a varchar2.
Then I get something like below...

---
Enter value for hl: 
Enter value for start: 
Enter value for sa: 

old   1: INSERT INTO logs_12 VALUES (15092, 7, 32, 48, 1, 12, 2001,


'www.14-condoms.co.uk', 'pinky.notnet.co', '172.186.167.179', 'GET',

NULL, '/board.html', 200, 21344, '',


'http://www.google.com/search?q=durex+condoms+and+advertising&hl=en&start=10&sa=N',

NULL, 'Mozilla/4.0 (compatible; MSIE 5.5; Windows 95)', 2, 0, 0, 0, 0)

new   1: INSERT INTO logs_12 VALUES (15092, 7, 32, 48, 1, 12, 2001,


'www.14-condoms.co.uk', 'pinky.notnet.co', '172.186.167.179', 'GET',

NULL, '/board.html', 200, 21344, '',


'http://www.google.com/search?q=durex+condoms+and+advertising=en=10=N',

NULL, 'Mozilla/4.0 (compatible; MSIE 5.5; Windows 95)', 2, 0, 0, 0, 0)
---

umm, why?
The field is quoted, so why is it doing that?
Does a & denote a variable of some kind?

Can anyone shed any light, and offer a solutions?

Cheers
Mike Williams
notnet Webhosting
http://www.notnet.co.uk