Re: Location Intelligence where to from here?

From: hpuxrac <>
Date: Tue, 2 Sep 2008 06:43:22 -0700 (PDT)
Message-ID: <>

On Sep 2, 9:05 am, Yellowfin Team <> wrote:
> Most people have heard of location intelligence tools such as Google
> Maps, or Geographic Information Systems (GIS). Indeed, mapping
> technology is used everywhere and can be accessed easily online, from
> a phone, and on the road. But can these applications be used
> successfully in a business information and reporting context? The
> short answer is yes.
> Although it is early days, the marriage between location and business
> intelligence software is being seen by many commentators as a highly
> productive long-term relationship, rather than just a temporary
> fling.
> What is location intelligence?
> Traditionally, businesses can spend days, or even weeks physically
> compiling data from customer surveys and site visits. Location
> intelligence software can drastically reduce this process by mapping
> data electronically, thereby freeing up time for other activities.
> How does it do this?
> Basically, by using common data sources, such as GIS, aerial maps and
> even customer records, location intelligence technology can present
> data spatially – such as an interactive map format. This is much
> easier for our brains to process than traditional charts and tables.
> For example, by clicking on a map, managers can quickly gain an
> insight into any number of location-based business operations.
> There are obvious benefits to this technology, such as tightening up
> business processes, improving customer relationships and even boosting
> performance and results.
> Who uses it?
> The applications are endless:
> •     telecommunications organisations use it for network planning and
> design and market analysis;
> •     Government uses it for many purposes, including census updates,
> urban planning, weather forecasting and emergency services;
> •     retailers use it for site selection, store performance analysis and
> demographic research; and
> •     media organisations use it for target market identification, media
> planning and demographic analysis.
> But until recently, using this technology as part of a business
> reporting process has mostly been the preserve of experts. This is
> because it has operated on a stand-alone basis, rather as part of an
> organisation’s business intelligence platform. By converging the two
> technologies, a whole new level of data analysis can become available
> to the everyday user.
> Yellowfin and location intelligence
> The team at Yellowfin has acknowledged the popularity of location
> intelligence as a business reporting tool by incorporating the
> technology in its latest release, Yellowfin 4.0. This means
> organisations can now introduce location-based reporting into the
> business-decision making process without requiring GIS expertise.
> Yellowfin 4.0 enables a variety of mapping visualisations to be used,
> including Google Maps, Heat Maps or fully-enabled GIS data-type
> rendering.
> Of this latest trend in BI software, CEO Glen Rabie says: “With
> Yellowfin 4.0, we have taken two mature technologies (BI and GIS) and
> combined them. One of the most exciting aspects of our latest software
> is that even the casual business user can use this technology. This is
> one of the underlying principles of our Yellowfin products.”

Please don't spam cdos Received on Tue Sep 02 2008 - 08:43:22 CDT

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