Re: SQL Server Yukon

wizofoz2k_at_yahoo.com.au (Noons) wrote in message news:<73e20c6c.0310272008.4ec7b53d_at_posting.google.com>...
> Daniel Morgan <damorgan_at_x.washington.edu> wrote in message news:<1067277048.821099_at_yasure>...
> >
> > Is Oracle one of the most incompetent marketing organizations on the
> > planet for its size?
> > Absolutely. When a room full of industry professionals (my students) can
> > name a dozen or
> > more Microsoft products and still think Oracle is a one product company
> > Oracle's marketing
> > staff should be reduce to half-pay until they earn the rest of their
> > salary.
>
> How true. I've maintained this for years. Back in the days
> when Ingres was alive and claimed at every drop of a hat that
> Oracle could sell only because it had "good marketing", I simply
> had to laugh! Oracle NEVER had good marketing. Ever!
>
> That is if we consider "marketing" in the conventional sense
> as the science of creating long term demand for a range of products.

Well, it's not like anybody does a survey of zip codes to see who is using what databases.

>
> Of course, others call "marketing" to what used to be called PR
> and advertising. In those areas, sure, Oracle might do
> better than many.

Oracle has done pretty bad in that sense, they've had to do a lot of spin-doctoring.

>
> But not in real marketing: they don't have the foggiest.

In the conventional sense, maybe yes, maybe no. But in the sense of back-room cigar-smoking deal-making, they've gotten the job done (at least up until dot-bomb).

>
> > candy on the CD. But
> > to make people aware of the fact that the candy exists and how to use
> > it. Something they
> > have failed at time and time again.
>
> Exactly. And making it cheaper for the same candy ain't gonna
> solve the problem.

Well, isn't that what OCP is for? :-) Ouch! OUCH! Stop hitting me with those pointy constraints! OUCH!

jg

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