Simon Williams, CEO Lazy Software and Inventor of the Associative Model of Data, invites you to his launch of‘BUSINESS RULES’ to discuss its importance for business and the future of application development.

Simon Williams, CEO Lazy Software and Inventor of the Associative Model of Data, invites you to his launch of‘BUSINESS RULES’ to discuss its importance for business and the future of application development. Hi

Please find pasted below an invitation to a Lazy Software "Industry Influencer Seminar". No doubt you have either been in contact with Lazy Software or read about them at some time. If not, I have included a few details at the end of this email. Please feel free to pass this around to your friends/colleagues.  If the event is anything like the first we held, then we are in for a good evening of insightful and intelligent discussion, with a fine selection of sandwiches and the finest beer to wash them down with. All are welcome and it would be good if you could join us and learn about a company that will, undoubtedly, have a major impact in the database market in the near future.

Best regards

Toby Gavin
EuroPR Group
0208 971 6410 (direct dial)
0208 879 3033 (switchboard)

INDUSTRY INFLUENCER EVENING
A presentation and discussion group for journalists, analysts, academics and special interest groups.

Dear Colleague,                         

Simon Williams, CEO Lazy Software and Inventor of the Associative Model of Data, will launch ‘BUSINESS RULES’ and discuss its importance to business and the future of application development.

“Shamefully late in the day…for the software industry..”

12th September, The Wheatsheaf, 25 Rathbone Place, commencing 6:30pm. Drinks and Buffet.

Simon Williams has invented, developed and marketed the first commercially viable alternative database to the Relational Model, the Associative Model of Data.

The database, Sentences, being sold by Lazy Software Limited, has captured the imagination of users in the US and UK and since its launch less than a year ago has attracted over 30 major customers.

In his quest to constantly enhance the benefits which accrue from using Sentences, Simon has committed the company to a rigorous research and development programme, which he personally spearheads.

Simon’s latest innovation currently in development is the application of ‘Business Rules’.

According to Simon, despite heavy reliance on computer systems, managers cannot directly influence the way these systems behave. Instead managers communicate their requirements to technical specialists, who then translate those requirements into database schemas, applications programs and user interfaces.

“Shamefully late in the day,” says Simon, “considering the amount of money that has been invested in application development over the past four decades, the software industry is beginning to think about giving managers more control over systems by automating business rules.”

The definition of ‘Business Rules’ is highly complex and difficult to implement. However the benefits are immense and result in empowering the business manager to define systems which reflect the way the business is run and not the prejudices and preferences of the programmer, analyst or software vendor.

Simon will discuss the work he has done on Business Rules and how they will be codified and recorded in an Associative Database for use by programs.

For individuals with an interest in the software industry and particularly database and application development, this promises to be a most interesting event.

If you would like to attend please either register at www.lazysoft.com or contact Toby Gavin of the EuroPR Group Tel: 0208 971 6410 Email: tgavin_at_europrgroup.com

We look forward to seeing you at The Wheatsheaf.

Background Information
Prior to its launch in October 2000, Lazy Software spent two years developing the Associative Model of Data™ and Sentences™, an innovative database management system written in Java and based on the Associative Model of Data. The Associative Model of data is the first new database architecture since the advent of the Internet, and the only model to take account of its unique needs. It offers a scaleable alternative to the Relational Model of data.

Sentences is the first commercial implementation of the Associative Model of Data, the first database architecture designed to reflect the structure of data in the real world and the way that our brains perceive and process information. As well as rapid development and deployment, and the security and scalability required by modern database management systems, the Associative Model of Data provides many other unique capabilities.

Lazy Software, has been creating somewhat of a stir in the database market.  Lazy has invented a revolutionary new database called, sentences. Sentences is based on the Associative Model of data. It is invented by a second time entrepreneur, Simon Williams.

Simon was responsible for the success behind Synon. Synon was the dominant provider of development tools for the AS/400. They captured 70% of the market and a couple of years ago, Simon sold the company for $80m. Since then, he has developed a new database architecture and language. It is very different from the standard relational model, that Oracle, IBM and Microsoft swear by. They have recently opened two offices in the States and now have over 35 customers worldwide. They have also recruited a certain Malcolm Haines, the self confessed guru of propaganda for the AS/400. This is indicative of the strength of offering Lazy software has.

Toby Gavin
EuroPR Group
0208 879 3033 (switchboard)
0208 971 6410 (direct dial)

Please visit our website at <http://www.europrgroup.com/>

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