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Re: how does amazon.com implement its smart book suggestion depending on previous purchases by customers ?

From: Mark Townsend <markbtownsend_at_home.com>
Date: Mon, 16 Jul 2001 14:38:31 GMT
Message-ID: <B7784A78.A57D%markbtownsend@home.com> 






in article 3b563067.486005158_at_news, kilidire at yc_at_hwcn.org wrote on 7/15/01
5:09 PM:



Basically two techniques - 'off line' data mining to build a model of
customer behaviour, and then 'on line' personalization to deliver the
recommendations in real time.



Kave a look at the following links for a more detailed description


http://www.oracle.com/ip/deploy/database/oracle9i/collateral/bi_dm_bwp.pdf
http://www.oracle.com/ip/deploy/ias/docs/pers_bwp.pdf
http://www.oracle.com/ip/deploy/ias/docs/pers_faq.html


Received on Mon Jul 16 2001 - 09:38:31 CDT












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