inserting quote into column

the following insert gives me an error because i am trying to include a single quote within the string:

insert into xxx values ('13','A','28',
' COMPLETE THE YELLOW APPLICATION FOR MASTER'S DEGREE AND DIPLOMA','ADREC ');

is there a way to insert a single quote? since i'm going on vacation it might be best to send an email as well as posting the response. thanks in advance, ron

-- 
Ron Heeb, Webmaster
Mgr., Applications Development, ITR
California State University, Northridge
email: ron.heeb_at_csun.edu, webmaster_at_csun.edu