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RE: what is business intelligence?

From: Michael Milligan <>
Date: Fri, 19 Dec 2003 14:34:26 -0800
Message-ID: <>

It's the ability to use your operational data, such as invoicing, patient visits, etc., and aggregate them in ways that tell you trends, good and bad. What age group had the most doctor visits? What product sold the most? These sound very simplistic and obvious but there are many nuances. For example, discovering which product was the "best-seller" may have little significance without knowing how much that product was marketed compared to other products. You would also want to know the profit made on that product, etc, etc. Companies build "data marts" and "data warehouses" to help users "mine" the database for important information and trends.

HTH, Michael Milligan
Oracle DBA
Ingenix, Inc.
2525 Lake Park Blvd.
Salt Lake City, Utah 84120
wrk 801-982-3081
mbl 801-628-6058

-----Original Message-----
Sent: Friday, December 19, 2003 3:10 PM
To: Multiple recipients of list ORACLE-L

Euphemism for "Oracle Discoverer" in many cases.

It is about the ability of mgt. to know how their company is doing, e.g. sales reports, etc.

Someone posted an item on Wal-Mart and K-Mart recently, that kind of thing.

If Mgt. doesn't have accurate info on how their company is doing, the company may be headed in the wrong direction.

My (simplistic) take on it.


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Author: Michael Milligan

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