Oracle FAQ Your Portal to the Oracle Knowledge Grid
HOME | ASK QUESTION | ADD INFO | SEARCH | E-MAIL US
 

Home -> Community -> Mailing Lists -> Oracle-L -> RE: OT -- marketing (was Windows vs. UNIX)

RE: OT -- marketing (was Windows vs. UNIX)

From: Mohan, Ross <MohanR_at_STARS-SMI.com>
Date: Tue, 01 May 2001 13:41:29 -0700
Message-ID: <F001.002F6BD2.20010501131044@fatcity.com>

Cute website, but sadly, it deemed my submission (below) to be level 1 - the best possible prose.

Uh huh.

"Cross-optimized dung filters harmonize online interactions requiring deep instinct-based CRM, BPE, SOL, and DOA products with a ass-centric, butt-licking coherence."

|| -----Original Message-----
|| From: Kirsh, Gary [mailto:gary.kirsh_at_gs.com]
|| Sent: Tuesday, May 01, 2001 4:20 PM
|| To: Multiple recipients of list ORACLE-L
|| Subject: RE: OT -- marketing (was Windows vs. UNIX)
||
||
|| Eric,
||
|| Judging from their recent press releases, I'd say it does
|| NOT apply to their
|| marketing information.  Check for yourself, trying running
|| some of their
|| finest marketing prose through the Jargonator at
|| http://www.jargonfreeweb.com.  I just tried the press release titled
|| "Mykrolis Takes Oracle Straight to the Bottom Line", and it
|| scored a 6 -
|| "Put it in the bottom of your bird cage and start over", the
|| highest (or
|| lowest, depending on how you look at it) jargon score.
||
|| To be fair, I've found Larry to be pretty good in this
|| regard, but as you
|| start moving down from the top of the Oracle management
|| pyramid, the jargon
|| really starts to snowball, to the point where I've seen (and
|| worked for)
|| some low-level managers who speak completely in meaningless,
|| buzzword-laden
|| techno babble.  My theory is that the quantity of technical
|| jargon used is
|| inversely proportional to the speakers actual understanding of the
|| technology.
||
|| Gary
||
|| Gary Kirsh
|| Next Extent, Inc
||
|| -----Original Message-----
|| Sent: Tuesday, May 01, 2001 3:40 PM
|| To: Multiple recipients of list ORACLE-L
||
||
|| Does that apply to Oracle's complex, frequently nearly inpenetrable
|| ever changing jargon related to product line/descriptions and
|| marketing/pricing information, or "just" the technology?   :)
||
|| As far as the general topic of marketing effectiveness and/or
|| failure, there used to be some sort of marketing industry award that
|| was given out to giant corporations that spent vast sums on
|| marketing
|| consultants and ad campaigns that are huge flops. It is not unusual
|| at all. Of course it is essentially a virtual reality industry, so
|| you can imagine the difficulty of trying to q/a that stuff. 
||
|| My guess is that one of the justifications for big IT corps to spend
|| vast sums on mass "public image" ads is to intimidate competition by
|| creating the appearance of "normalcy" (about the corporation
|| doing th
|| advertising) in public opinion. 
||
|| In other words, when I see a TV ad for PacBell "data operations"
|| I know that it is probably even more of a huge pile of cr*p than the
|| average corporate ad, and somehow suspect it is related to
|| Worldcom's
|| ads, and some attempt to create a "perception" that PacBell is able
|| (is is soon going to be able) to effectively compete with
|| Worldcom in
|| data services.
||
|| etc.
||
|| regards,
|| ep
||
||
|| On 1 May 2001, at 9:37, Kirsh, Gary wrote:
||
|| Date sent:           Tue, 01 May 2001 09:37:06 -0800
|| To:                  Multiple recipients of list ORACLE-L
|| <ORACLE-L_at_fatcity.com>
||
|| > To hear Larry's take on IBM and their new ads, go to
|| oracle.com and click
|| on
|| > this news story:
|| >
|| > "Oracle declares war on complexity. Watch the webcast of
|| Larry Ellison's
|| > interview with Salomon Smith Barney and press conference."
||
|| ...
||
||
|| --
|| Please see the official ORACLE-L FAQ: http://www.orafaq.com
|| --
|| Author: Eric D. Pierce

||   INET: PierceED_at_csus.edu

||
|| Fat City Network Services    -- (858) 538-5051  FAX: (858) 538-5051
|| San Diego, California        -- Public Internet access /
|| Mailing Lists
|| --------------------------------------------------------------------
|| To REMOVE yourself from this mailing list, send an E-Mail message
|| to: ListGuru_at_fatcity.com (note EXACT spelling of 'ListGuru') and in
|| the message BODY, include a line containing: UNSUB ORACLE-L
|| (or the name of mailing list you want to be removed from).  You may
|| also send the HELP command for other information (like subscribing).
|| --
|| Please see the official ORACLE-L FAQ: http://www.orafaq.com
|| --
|| Author: Kirsh, Gary
||   INET: gary.kirsh_at_gs.com

||
|| Fat City Network Services    -- (858) 538-5051  FAX: (858) 538-5051
|| San Diego, California        -- Public Internet access /
|| Mailing Lists
|| --------------------------------------------------------------------
|| To REMOVE yourself from this mailing list, send an E-Mail message
|| to: ListGuru_at_fatcity.com (note EXACT spelling of 'ListGuru') and in
|| the message BODY, include a line containing: UNSUB ORACLE-L
|| (or the name of mailing list you want to be removed from).  You may
|| also send the HELP command for other information (like subscribing).
||
Received on Tue May 01 2001 - 15:41:29 CDT

Original text of this message

HOME | ASK QUESTION | ADD INFO | SEARCH | E-MAIL US