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Home -> Community -> Mailing Lists -> Oracle-L -> RE: OT -- marketing (was Windows vs. UNIX)
Eric,
Judging from their recent press releases, I'd say it does NOT apply to their marketing information. Check for yourself, trying running some of their finest marketing prose through the Jargonator at http://www.jargonfreeweb.com. I just tried the press release titled "Mykrolis Takes Oracle Straight to the Bottom Line", and it scored a 6 - "Put it in the bottom of your bird cage and start over", the highest (or lowest, depending on how you look at it) jargon score.
To be fair, I've found Larry to be pretty good in this regard, but as you start moving down from the top of the Oracle management pyramid, the jargon really starts to snowball, to the point where I've seen (and worked for) some low-level managers who speak completely in meaningless, buzzword-laden techno babble. My theory is that the quantity of technical jargon used is inversely proportional to the speakers actual understanding of the technology.
Gary
Gary Kirsh
Next Extent, Inc
-----Original Message-----
Sent: Tuesday, May 01, 2001 3:40 PM
To: Multiple recipients of list ORACLE-L
Does that apply to Oracle's complex, frequently nearly inpenetrable ever changing jargon related to product line/descriptions and marketing/pricing information, or "just" the technology? :)
As far as the general topic of marketing effectiveness and/or failure, there used to be some sort of marketing industry award that was given out to giant corporations that spent vast sums on marketing consultants and ad campaigns that are huge flops. It is not unusual at all. Of course it is essentially a virtual reality industry, so you can imagine the difficulty of trying to q/a that stuff.
My guess is that one of the justifications for big IT corps to spend vast sums on mass "public image" ads is to intimidate competition by creating the appearance of "normalcy" (about the corporation doing th advertising) in public opinion.
In other words, when I see a TV ad for PacBell "data operations" I know that it is probably even more of a huge pile of cr*p than the average corporate ad, and somehow suspect it is related to Worldcom's ads, and some attempt to create a "perception" that PacBell is able (is is soon going to be able) to effectively compete with Worldcom in data services.
etc.
regards,
ep
On 1 May 2001, at 9:37, Kirsh, Gary wrote:
Date sent: Tue, 01 May 2001 09:37:06 -0800 To: Multiple recipients of list ORACLE-L<ORACLE-L_at_fatcity.com>
> To hear Larry's take on IBM and their new ads, go to oracle.com and click
on
> this news story:
>
> "Oracle declares war on complexity. Watch the webcast of Larry Ellison's
> interview with Salomon Smith Barney and press conference."
...
-- Please see the official ORACLE-L FAQ: http://www.orafaq.com -- Author: Eric D. Pierce INET: PierceED_at_csus.edu Fat City Network Services -- (858) 538-5051 FAX: (858) 538-5051 San Diego, California -- Public Internet access / Mailing Lists -------------------------------------------------------------------- To REMOVE yourself from this mailing list, send an E-Mail message to: ListGuru_at_fatcity.com (note EXACT spelling of 'ListGuru') and in the message BODY, include a line containing: UNSUB ORACLE-L (or the name of mailing list you want to be removed from). You may also send the HELP command for other information (like subscribing). -- Please see the official ORACLE-L FAQ: http://www.orafaq.com -- Author: Kirsh, Gary INET: gary.kirsh_at_gs.com Fat City Network Services -- (858) 538-5051 FAX: (858) 538-5051 San Diego, California -- Public Internet access / Mailing Lists -------------------------------------------------------------------- To REMOVE yourself from this mailing list, send an E-Mail message to: ListGuru_at_fatcity.com (note EXACT spelling of 'ListGuru') and in the message BODY, include a line containing: UNSUB ORACLE-L (or the name of mailing list you want to be removed from). You may also send the HELP command for other information (like subscribing).Received on Tue May 01 2001 - 14:17:29 CDT
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