<SPAN
class=090345408-20032001>---snip---
OK then, since you were including all the employees, and since
you didn't mention Quest in your list of companies, I'll forgive
you.
But just in case you didn't know, the main source of the
problems you encounter is those people in <FONT
color=#ff0000>Marketing and Sales. :-)<FONT
color=#0000ff face=Arial><SPAN
class=090345408-20032001>
<SPAN
class=090345408-20032001>---snip--<FONT
color=#0000ff face=Arial><SPAN
class=090345408-20032001>-
<SPAN
class=090345408-20032001>Passing the buck huh? ;) I don't believe that
ALL Sales & Marketing staff are the primary problem when it
comes to getting an intuitive, well coded, widely functional
database product in the market place! Me, myself, and I all work as a Sales
& Marketing Exec for RDBMS performance tools, and I can say from past and
present experience that we are just handed the tool, and told to market and
sell it. From time to time we may get asked for opinions on software, but
hey - who listens to Sales & Marketing - we're just the drive by
gunmen that are sharks looking for a sale right? NOT TRUE! I keep in
constant contact with prospects AND customers!
<SPAN
class=090345408-20032001>A good software company has the right MANAGEMENT
in place. It is not about the certain areas of the company, and the internal
pettiness that can occur between these departments. The key to success IMHO,
is to have a management team in place that can keep all areas of a business in
touch with each other, working together - to come up with a product that will
go down like a storm in the market! R&D have to realise that it is the
frontline (Sales & Marketing) who are talking to the customers day in and
day out, and are in fact the ones that are told day in and day out what
a performance tool "should" do, and hey - that is this ultimate goal - to
deliver a product to the market that the USER wants to use! How often have you
heard of developers talking to customers?
We
work very closely with customers and prospects alike. Our main aim is to
deliver a product to the customers desktop that they WILL use day in day out..
If that means that we spend a maximum of a day on site, installing and
configuring the product - whilst training the customer - so be it. I would
rather have a happy customer, than one shouting down my ear that the tools
have crashed and the database is down. And hey, what's a day right?
To
conclude - it is not mainly marketing & sales that are the problem, it is
a break down of communication within these companies that cause the problems!
That's why when you have a small close knit company, they can produce really
cool products, that match what the customer wants, and needs! Then these small
companies get acquired (because of their great new technology), by
corporations who throw the product in to the pile, and the breakdown of
communication starts there, and so does the breakdown of the product! Does
this mean it is a collective failure of all groups? Maybe. Or could it be the
failing of the management structure trying to hold all of this in place,
strongly defending his/her own little "Castle"? That is more my feeling..
Just
my £0.02
<SPAN
class=090345408-20032001>Mark
P.S
Damn I need a coffee now, where's my mug disappeared to?
Received on Tue Mar 20 2001 - 04:30:00 CST