Re: Pricing Wars

From: Jonathan Gennick <jonathan_at_gennick.com>
Date: Tue, 13 Jun 2000 12:30:03 -0400
Message-Id: <10527.108980@fatcity.com>

On Tue, 13 Jun 2000 06:42:55 -0800, you wrote:

>"Microsoft is raising prices in the enterprise market," says=20
>Terilyn Palanca, a director at Giga Information Group. That's OK,=20
>since moving the price of its database closer to offerings from=20
>Oracle and IBM will help ease customers' perception that SQL=20
>Server is a departmental product,

So Microsoft sees raising prices as a way to gain credibility? Wow. There's probably some logic to it though. I seem to recall reading some marketing studies (done with consumers) that speak to this issue.

Jonathan

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jonathan_at_gennick.com =20
http://gennick.com
Brighten the Corner Where You Are Received on Tue Jun 13 2000 - 11:30:03 CDT