| Oracle FAQ | Your Portal to the Oracle Knowledge Grid | |
 |
 | |||
| Oracle FAQ | Your Portal to the Oracle Knowledge Grid | |
|
| |||
Home -> Community -> Mailing Lists -> Oracle-L -> RE: Pricing Wars
There's a story in wine circles about the days when Gallo was first getting
started. The sales reps, when visiting retail shops, would pour out two
samples of the same wine and say one was $2/bottle and the other was
$3/bottle. After tasting both something like 80% of the retailers would buy
the $3 wine (my numbers aren't exact,but you get the idea).
-----Original Message-----
From: Jonathan Gennick [mailto:jonathan_at_gennick.com]
Sent: Tuesday, June 13, 2000 1:32 PM
To: Multiple recipients of list ORACLE-L
Subject: Re: Pricing Wars
On Tue, 13 Jun 2000 06:42:55 -0800, you wrote:
>"Microsoft is raising prices in the enterprise market," says
>Terilyn Palanca, a director at Giga Information Group. That's OK,
>since moving the price of its database closer to offerings from
>Oracle and IBM will help ease customers' perception that SQL
>Server is a departmental product,
So Microsoft sees raising prices as a way to gain credibility? Wow. There's probably some logic to it though. I seem to recall reading some marketing studies (done with consumers) that speak to this issue.
Jonathan
-- Author: Jonathan Gennick INET: jonathan_at_gennick.com Fat City Network Services -- (858) 538-5051 FAX: (858) 538-5051 San Diego, California -- Public Internet access / Mailing Lists -------------------------------------------------------------------- To REMOVE yourself from this mailing list, send an E-Mail message to: ListGuru_at_fatcity.com (note EXACT spelling of 'ListGuru') and in the message BODY, include a line containing: UNSUB ORACLE-L (or the name of mailing list you want to be removed from). You may also send the HELP command for other information (like subscribing).Received on Tue Jun 13 2000 - 15:56:09 CDT
 |
 |