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NetSuite Enables Businesses to Launch an Online Store Within 30 Days

Tue, 2018-04-24 11:30
Press Release
NetSuite Enables Businesses to Launch an Online Store Within 30 Days New ecommerce solution gives customers the freedom to grow and evolve their online business

SUITEWORLD18—LAS VEGAS—Apr 24, 2018

Empowering businesses to quickly and efficiently deliver engaging online experiences, Oracle NetSuite today announced an innovative new ecommerce product. The latest release of SuiteCommerce enables businesses to launch a sophisticated online store within 30 days and provides the freedom to grow and evolve to meet the changing needs of shoppers. The first 1,000 customers to sign up for SuiteCommerce get implementation included for pre-defined themes*. To learn more about the offer, sign up here.

“With SuiteCommerce, businesses can quickly and easily launch, manage and enhance their ecommerce site. From day one, they get a single, unified solution that supports their entire business and will be the first and last system they will ever need,” said Jim McGeever, executive vice president, Oracle NetSuite. “Most importantly, our unique approach puts an end to long, costly implementations and allows customers to get the most they can from their commerce investment.”

To keep up with ever-evolving customer expectations, merchants need an ecommerce solution they can easily manage, extend and enhance without development resources. The new NetSuite commerce solution meets this need by providing themes, accelerated deployment, drag-and-drop site management tools and plugins to extend site capabilities. In addition, ecommerce is integrated with the NetSuite platform so businesses gain the advantage of having a single source of real-time order, customer and inventory information to create seamless omnichannel brand experiences and streamline business processes.

“SuiteCommerce is the perfect solution for us,” said Bob Sullivan, CEO and owner of DASH Medical Gloves, a leading supplier of high quality protective gloves for a variety of industries. “It’s amazing how much you can do without a lot of technical knowledge. The fact that we can go in and make changes to the site, add new products or run promotions with simple drag-and-drop tools is extremely valuable. The beauty of this approach is that we can continually evolve our website to meet changing customer needs.”

SuiteCommerce delivers:

  • Full-Featured SaaS Ecommerce: By supporting B2C and B2B ecommerce on the same platform, SuiteCommerce provides uniquely branded, relevant shopping experiences that drive online engagement and conversion. To help businesses further increase engagement, a selection of themes optimized for performance, engagement and conversion are available. All themes are fully responsive to provide a consistent experience no matter how shoppers browse the store.
  • Easy to Implement: Rapid site implementation enables faster time to value, increased business efficiency and greater customer satisfaction. By leveraging the knowledge, experience and best practices from thousands of ecommerce deployments, SuiteSuccess for SuiteCommerce enables customers to get a best-in-class B2C or B2B online store with commerce reports, dashboards and KPIs within 30 days.
  • Easy to Manage: Drag-and-drop site management tools allow non-technical users to edit pages and manage content. This gives business users the ability to update the look and feel of their site without the help of a developer. In addition, users can easily complete multiple changes to the site and then schedule them for future deployment based on business needs.
  • Easy to Extend: Business users can quickly and easily expand the capabilities of their stores with extensions. Extensions are designed to upgrade seamlessly with each release, allowing customers to enhance their site in a way that’s maintainable. To support developers, the NetSuite Commerce Extension Framework provides an API that makes it easy for developers to create their own extensions.
 

* SuiteSuccess for SuiteCommerce implementation service included with the purchase of SuiteCommerce
1. Offer applies only to webstores built with the purchase of NetSuite’s SuiteCommerce Module
2. Offer is available for the implementation of a single webstore hosted under a single domain
3. Offer is only available for implementation services that leverage NetSuite’s pre-defined theme templates for design and functionality of the webstore
4. Offer is valid for webstores that transact in USD only; are subject to a tax jurisdiction(s) within the United States; and display only US English on the webstore
5. Additional descriptions which define webstore functionality, the implementation services, & the provision of training services will be defined in a Statement of Work provided by NetSuite Professional Services
6. Promotional pricing is available for new and current customers who contract for subscription and services on or before 5/31/2018
7. Customers are required to complete the self-paced training class; Getting Ready for Commerce, which is provided at no additional cost, prior to the scheduled start date of any implementation services

Contact Info
Michael Robinson
Oracle NetSuite Corporate Communications
781-974-9401
michael.s.robinson@oracle.com
About Oracle NetSuite

Oracle NetSuite Global Business Unit pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, it provides a suite of cloud financials/Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries.

For more information, please visit http://www.netsuite.com.

Follow Oracle NetSuite’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle.

Talk to a Press Contact

Michael Robinson

  • 781-974-9401

NetSuite Industry Innovations Help Businesses Accelerate Growth

Tue, 2018-04-24 11:15
Press Release
NetSuite Industry Innovations Help Businesses Accelerate Growth New industry-specific solutions, finance, HR, supply chain and data analytics transform and improve business operations

SUITEWORLD18—LAS VEGAS—Apr 24, 2018

Oracle NetSuite today announced a series of new innovations to help organizations across industries drive growth, reduce costs and quickly and easily achieve the benefits of cloud computing. The latest innovations within the NetSuite platform include new SuiteSuccess industry cloud solutions, enhanced financial management, HR and supply chain capabilities, new innovations for product and service companies, and a powerful new data analytics solution.

Successfully growing a business has never been harder. New technologies, rapidly shifting consumer expectations and evolving industry regulations continue to change the game. For business leaders, this can feel like a no-win situation, particularly as competition continues to increase and results are under the microscope. The latest innovations from NetSuite help business leaders navigate this change, overcome the barriers to growth and successfully scale by delivering industry best practices, new customer engagement models and business optimization methods, more than 20 major enhancements to core business applications and powerful data processing and visualization capabilities.

“Many companies are able to get their businesses up and running only to struggle when the time comes to reach the next stage of growth,” said Jim McGeever, executive vice president of Oracle NetSuite. “With continuous innovation, we give our customers the tools to overcome the barriers to growth.”

New Industry SuiteSuccess Cloud Solutions

To deliver faster time to value, increased efficiency and provide the flexibility to foster growth and customer success, NetSuite is introducing 14 new editions of SuiteSuccess. A unified, and pre-configured industry cloud solution, SuiteSuccess is built on industry leading practices, combining deep domain knowledge with pre-built KPIs and dashboards. The latest editions are designed to meet the unique requirements of micro-verticals and span a variety of specific industries, company sizes and maturity in the cloud ERP journey. The new SuiteSuccess editions include:

  • Starter: Designed for small and rapidly growing company needs, including finance and accounting, order-to-cash and procure-to-pay.
  • Commerce: Designed for retailers and other ecommerce-focused business needs, including website development and order management.
  • Technology Services: Designed for technology services provider needs, including project management, sales, order and financial management.
  • Consulting Services and Consulting Services Emerging: Two new editions designed for consulting services organizations at different stages of growth with finance and accounting, project and resource management.
  • Manufacturing and Manufacturing Emerging: Two new editions support manufacturers at different stages of growth with inventory, supply chain and order management.
  • Food and Beverage Manufacturer: Designed for food and beverage manufacturers, including features for demand planning, tracking and traceability.
  • Advertising, Media and Publishing: Three new editions designed for agencies, media and entertainment and publisher needs, including features for resource allocation, time and expense, and reporting.
  • OneWorld, Administrator and Accounting: Three new editions for existing NetSuite customers are designed to support global growth, enhance the capabilities and knowledge of NetSuite administrators and ensure accounting features within NetSuite are being maximized.

New Vertical Industry Functionality

To help customers accelerate growth while reducing costs, NetSuite has introduced more than 20 major enhancements to its core application. The enhancements include new industry-specific capabilities for product and services companies as well as innovative HR and financials functionality. The latest updates include:

  • Innovations for Product Companies: For companies in industries like manufacturing, wholesale distribution and retail, NetSuite is delivering new features that increase efficiency, deliver greater insights and improve the customer experience. The enhancements include new supply chain control tower, warehouse management, fulfillment, engineering change management, quality management system and landed costing capabilities.
  • Innovations for Services Companies: To help service companies improve profitability, resource management, revenue management and revenue recognition, NetSuite has introduced enhanced project profitability reporting, advanced revenue management enhancements, charge-based billing for ‘time-based rules,’ a new UI for weekly timesheets, a deferred expense waterfall report and new resource allocation grid filters.
  • Innovative Financial Features: To ensure customers have a leading-edge financials solution, NetSuite has reworked its cash management and bank reconciliation functionality in order to streamline the process and give companies better control of one of their key assets - cash. The latest additions include an enhanced online bank statement reconciliation and transaction matching engine, improved bank statement import record capabilities, full translation support for electronic payments and new multi subsidiary customer support.
  • Innovative HR Features: Building on the launch of NetSuite SuitePeople, an HR offering natively built on NetSuite’s unified cloud suite, NetSuite has introduced a range of new capabilities to help HR professionals attract, manage, train and retain talent. New capabilities include a mobile employee directory, payroll dashboard, headcount and turnover analytics, absence management enhancements and integration with Oracle Taleo Business Edition.
  SuiteAnalytics

To help customers make better business decisions, NetSuite has introduced new SuiteAnalytics capabilities, including a powerful consumer grade data exploration tool that brings rapid, secure and meaningful data exploration capabilities to non-technical users enabling them to gain real-time insight into the business without needing to wait for data warehouses to be updated, outdated reports to be written our moving large amounts of important company data to unsecure spreadsheets.

Contact Info
Michael Robinson
Oracle NetSuite Corporate Communications
781-974-9401
michael.s.robinson@oracle.com
About Oracle NetSuite

Oracle NetSuite pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, it provides a suite of cloud-based financials/Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries. For more information, please visit http://www.netsuite.com.

Follow Oracle NetSuite Global Business Unit’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Talk to a Press Contact

Michael Robinson

  • 781-974-9401

NetSuite Empowers Businesses to Capitalize on Opportunities Presented by World’s Largest and Fastest Growing Economies

Tue, 2018-04-24 11:00
Press Release
NetSuite Empowers Businesses to Capitalize on Opportunities Presented by World’s Largest and Fastest Growing Economies NetSuite OneWorld adds localized product capabilities and expands in-country presence for businesses in Germany, France, China, Japan, Brazil and Mexico

SUITEWORLD18—LAS VEGAS—Apr 24, 2018

Extending its commitment to helping businesses across the world grow, scale and adapt to change, Oracle NetSuite today announced localized product capabilities and customer support for businesses in Germany, France, China, Japan, Brazil and Mexico. With the new local capabilities and in-country teams, NetSuite further empowers customers to take advantage of one unified business platform to streamline the management of multi-subsidiary operations, achieve consistent processes across countries, support global compliance and gain real-time global insight.

“With ever-changing regulations and evolving customer expectations, it is getting harder for businesses to drive growth both locally and internationally,” said Jim McGeever, executive vice president, Oracle NetSuite. “With new native localizations and customer support, we are giving our customers a complete solution with language, currency, tax compliance and local support teams in six of the world’s biggest and fastest growing economies.”

Germany, France, China, Japan, Brazil and Mexico are among the top 15 largest and fastest growing economies in the world, but increasing competition, shifting customer expectations and constantly changing regulations mean it is harder than ever to capitalize on the opportunities presented by these economies. With the new localized product capabilities and local in-country teams, NetSuite empowers businesses headquartered or operating subsidiaries in these economies to quickly and easily leverage an integrated suite of modern business applications to drive growth, reduce costs and achieve the benefits of cloud computing. 

With customers now operating in 199 countries and dependent territories around the world, NetSuite is the proven cloud ERP business platform of choice for companies operating and growing internationally. The expanded global support further extends NetSuite OneWorld, a real-time, unified global business management platform that enables global businesses to streamline multi-subsidiary operations and achieve real-time visibility into key business metrics at the local, regional and headquarter levels. In addition, to help businesses across the world successfully grow, OneWorld supports 190 currencies, 24 languages, automated tax calculation and reporting in more than 100 countries.

  • Germany: NetSuite has achieved the local IDW PS 880 certifications necessary to validate NetSuite OneWorld for use by companies headquartered in Germany, and subsidiaries of multinational companies with operations in Germany. In addition, NetSuite OneWorld delivers country-specific features and functionality such automated period end closing entries, general ledger impact locking (Storno) and coming later this year, legal central bank reporting Z4/Z5a, fixed asset reporting – Anlagengitter, and bank and cash management updates.
  • France: NetSuite has achieved the first ever formal certification of NetSuite software in the market. OneWorld for French-based companies delivers period end close journals, FEC reporting, (Fichier d’écritures comptables), general ledger impact locking (Storno), Foreign Currency Gains/Losses variance postings (including custom rules), and coming in the next release support for Lettrage.
  • China: NetSuite customers can now open subsidiaries or new businesses in the world’s fastest-growing economy without the need for third-party products or extensive customization. Support for local Chinese requirements includes China-specific Reports and accounting as well as support for the China Golden Tax System.
  • Japan: NetSuite customers can now benefit from an improve user experience that includes enhanced Japanese summarized invoice support and automatic validation of closing and payment date. Summarized invoice support enables users to easily follow the general practice of sending a consolidated statement of all invoices, while automatic validation of closing and payment date capabilities enables users to automatically adjust the payment due dates on an invoice and credit memos if it falls on a weekend or holiday.
  • Brazil: NetSuite OneWorld can support services-based companies in Brazil, the largest economy in Latin America, with further plans to support product-based companies in the next 12 months. Support for local Brazilian requirements includes Brazilian-specific tax support, Nota Fiscal Eletrônica NFS-e (electronic invoices for services), electronic statutory reports and enabling Electronic Payments integrations to local banks.
  • Mexico: NetSuite customers can now benefit from native support for Mexican-based companies including the latest Electronic Invoicing requirements—CFDI 3.3—and Electronic Accounting 1.3.
Contact Info
Michael Robinson
Oracle NetSuite Corporate Communications
781-974-9401
michael.s.robinson@oracle.com
About Oracle NetSuite

Oracle NetSuite pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, it provides a suite of cloud-based financials/Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries.

For more information, please visit http://www.netsuite.com.

Follow NetSuite’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Talk to a Press Contact

Michael Robinson

  • 781-974-9401

BPM LLP Helps Clients Achieve Rapid Growth with NetSuite

Mon, 2018-04-23 09:00
Press Release
BPM LLP Helps Clients Achieve Rapid Growth with NetSuite Top 50 Accounting Firm Joins NetSuite Business Process Outsourcing and Solution Provider Program

SUITEWORLD18—LAS VEGAS—Apr 23, 2018

To address fast-growing demand for cloud business management software, Oracle NetSuite today announced that BPM LLP, one of the largest California-based public accounting and advisory firms and a top 50 firm across the U.S., has joined the NetSuite Business Process Outsourcing (BPO) Program and Solution Provider Program. Founded in 1986, BPM combines its technological expertise in financial advisory/ERP with its long history of leadership in tax assurance and advisory services to deliver NetSuite solutions that equip small and midsized organizations to achieve rapid growth.

“NetSuite’s flexible, cloud-based platform has become the choice for organizations seeking a solution that can scale with their growth, while streamlining processes and delivering real-time information for informed decisions,” said Bryan Rhody, Director of BPM’s Technology Solutions Practice. “We wanted to partner with the leading cloud ERP solution that gives us the flexibility to deliver rapid implementations and agile solutions that scale as our clients grow.”

BPM handles NetSuite financials/ERP, CRM, ecommerce, HR and PSA, with industry-specific implementations based on the NetSuite SuiteSuccess methodology. For businesses executing carve-out transactions and other M&A-related activity within the private equity/venture capital sector, BPM is developing NetSuite solutions to provide rapid implementation, accelerate value and streamline transitions. In addition, BPM implementations of NetSuite OneWorld equip fast-growing businesses with the scalability and functionality needed to expand through new subsidiaries and geographic locations far faster than would be possible with on-premises systems.

“BPM delivers a compelling combination of accounting, strategic and technology expertise to help midmarket organizations achieve their growth objectives,” said Craig West, NetSuite Vice President of Alliances and Channels. “We look forward to a close and prosperous partnership that helps joint customers capitalize on the power of cloud ERP to transform business performance.”

Designed for companies that provide Business Process Outsourcing (BPO) or Business Process as a Service (BPaaS), the NetSuite BPO program is the industry's first and only BPO program that provides partners with a unified cloud-based ERP solution to support clients of any size ranging from small businesses and fast-growing start-ups to mid-market organizations and beyond. As a NetSuite Business Process Outsourcing (BPO) partner, BPM provides outsourced accounting and C-level strategic advisory services to clients. To learn more, please visit: www.netsuite.com/bpo.

Launched in 2002, the NetSuite Solution Provider Program is the industry’s leading cloud channel partner program. The program delivers unprecedented benefits that include highly attractive margins and services that range from business planning, sales, marketing and professional services enablement, to training and education. As a NetSuite Solution Provider, BPM gains new flexibility to provide a full range of services that address diverse needs of clients in industries that include technology, financial services, fintech, life sciences, consumer goods and private equity. For more information about the NetSuite Solution Provider Program, visit www.netsuite.com/partners.

Contact Info
Michael Robinson
Oracle NetSuite Corporate Communications
781-974-9401
michael.s.robinson@oracle.com
About BPM LLP

Founded in 1986, BPM is one of the largest California-based public accounting and advisory firms and ranks as one of the 50 major firms in the country. With six offices across the Bay Area – as well as offices in Oregon, Hong Kong and the Cayman Islands BPM serves emerging, mid-cap, and closely-held businesses, and high net worth individuals in a range of industries. From financial services, technology, life science and consumer business to real estate, nonprofits, wine and craft beverages, BPM is committed to the success of its clients. To learn more, please visit www.bpmcpa.com.

About Oracle NetSuite

Oracle NetSuite pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, it provides a suite of cloud-based financials/Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries. For more information, please visit http://www.netsuite.com.

Follow Oracle NetSuite’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Talk to a Press Contact

Michael Robinson

  • 781-974-9401

Blu Coffee Distributors Brews Success in the Philippines

Mon, 2018-04-23 08:30
Press Release
Blu Coffee Distributors Brews Success in the Philippines B2B Distributor of Premium Italian Coffee and Equipment Achieves Rapid Growth with NetSuite OneWorld

SUITEWORLD18—LAS VEGAS—Apr 23, 2018

Blu Coffee Distributors, an importer and distributor of premium Italian coffee and equipment in the Philippines, has implemented NetSuite OneWorld to support its rapid growth. With NetSuite, Blu Coffee Distributors has been able to capitalize on soaring demand for premium coffees across the Philippines by streamlining its business processes.

Founded in 2013, Blu Coffee has expanded from a two-person startup into a thriving business that has roughly doubled its revenue every year and now has more than 50 employees and a reported PHP 100M ($1.92 million USD). To continue to take advantage of soaring demand for premium coffees across the Philippines, where consumption of roasted coffee grew nearly four-fold between 2010 and 2017 and is expected to increase another 72 percent by 2021, Blu Coffee needed to eliminate the complexity created relying on QuickBooks and Excel as its business management system. After evaluating different solutions, Blu Coffee selected NetSuite OneWorld over SAP Business One.

“The coffee market has really taken off in the Philippines,” said Rolando Villanueva, Blu Coffee Distributors founder and CEO, who also owns gas stations, a realty company and other business interests. “I saw this as an exciting opportunity to bring the experience of premium Italian products to coffee lovers across the country. Today we supply more than 1,000 hotels, cafés, restaurants and other businesses. We knew that as we grew and established showroom branches all over the Philippines, we would need a more scalable solution in the cloud.”

With NetSuite, Blu Coffee Distributors manages an expanded footprint of four showrooms in Baguio City, Angeles City, Cebu City and Davao City, along with its headquarters and showroom in Quezon City. Time needed for monthly financial close has been reduced by about 300 percent, while the company now has the insights needed to easily track expiration dates of perishable coffee beans. To further streamline processes, Blu Coffee Distributors is implementing NetSuite SuiteCommerce to provide a B2B commerce portal that will allow customers to order products online. Blu Coffee Distributors worked with NetSuite Solution Provider PGE Solutions to implement its NetSuite solution.

Building on its success, Blu Coffee Distributors has upgraded to the NetSuite OneWorld global business management solution for two reasons. One, it lets Blu Coffee easily transact in the Euro and U.S. dollar with its international suppliers. Moreover, NetSuite OneWorld is scheduled to be rolled out at Panville Unique Distributors, a parent company headed by Villanueva that’s comprised of Blu Coffee Distributors, gas stations, a newly formed bagel distribution company and other interests. With OneWorld, Panville will be able to treat its multiple businesses as subsidiaries for seamless financial consolidation, supporting improved efficiency, visibility and continued growth.

“Companies like Blu Coffee Distributors that identify an opportunity and move quickly to capture the market are increasingly turning to NetSuite to support that growth,” said Hazel del Rosario-Lee, managing director, Oracle NetSuite Philippines. “We’re excited to see their success and look forward to continuing to support them as their business grows and evolves.”

Contact Info
Michael Robinson
Oracle NetSuite Corporate Communications
781-974-9401
michael.s.robinson@oracle.com
About Blu Coffee Distributors

Established in 2013, Blu Coffee Distributors (BCD) was born to be the premier channel partner of highly acclaimed and globally trusted brands of Italian coffee machines and coffee beans in the Philippines.

About Oracle NetSuite

Oracle NetSuite pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, it provides a suite of cloud-based financials/Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries. For more information, please visit http://www.netsuite.com.

Follow Oracle NetSuite Global Business Unit’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Talk to a Press Contact

Michael Robinson

  • 781-974-9401

Russian Retailer O’STIN Turns to Oracle to Keep Shelves Stocked at the Speed of Fast Fashion

Mon, 2018-04-23 08:00
Press Release
Russian Retailer O’STIN Turns to Oracle to Keep Shelves Stocked at the Speed of Fast Fashion Partner Veltio Parlays Data Science and Oracle Demand Forecasting to Automate Manual Inventory Fulfillment Process

Redwood Shores, Calif.—Apr 23, 2018

Today, Oracle announced that O’STIN has deployed Oracle Retail Demand Forecasting, Oracle Retail Planning & Optimization and Veltio APX Supply Chain Planning to create a product replenishment program that proactively anticipates customer demand. With the Oracle Retail and Veltio integration O’STIN sought to improve the effectiveness of inventory fulfillment across 700 stores throughout Russia to better meet customer demand while protecting profitability. Veltio, an Oracle Partner Network Platinum Partner, drove the implementation resulting in a more accurate planning process that can anticipate consumer demand.

“Disparate silos of customer information, store and product performance prevent retailers from having accurate inventory forecasts,” said Chris James, Vice President, Oracle Retail. “Without this holistic perspective brands risk significant decreased margins by having to continually discount inventory to make room for new seasonal merchandise.”

Prior to the upgrade, O’STIN merchants personally managed a 90,000 line product matrix that included the store, style and color. O’STIN management would manually calculate stock levels for each SKU at every store for the previous four weeks, magnifying a scalability problem as the brand operated at the speed of fast fashion.

“The most effective stock level decisions are based on product performance and stock position. The combined Oracle Retail Planning & Optimization complemented by Veltio APX empowers our planning team to better forecast consumer demand and increase their productivity through automation and exception-based reporting. Now we can rely on data science to predict and automate replenishment based on future sales forecasts,” said Prosvirnin Nikolay, Head of Allocation and Replenishment teams, O’STIN.

“By tuning the high-level replenishment parameters, we optimized inventory to hold the right amount of safety stock to meet consumer expectations and manage the end of season inventory,” said Grechin Sergey, Assortment and Planning Director, O’STIN. “In 18 months, we have rolled out the solution to all stores in Russia, Belorussia and Kazakhstan with Veltio.”

“With the ability to directly integrate with Oracle solutions like Oracle Retail Assortment Planning and Oracle Retail Demand Forecasting in a single deployment, Veltio provides clients like O’STIN with an easy-to-use tool that offers increased automation to help predict product lifecycles, size and store split, and initial allocation quantities to feed the supply chain,” said Costas Malamas, Managing Partner, Veltio.

Implementation Benefits:

  • Oracle Retail's Planning and Optimization suite empowers planning teams to combine disparate data sources, including performance, market, and vendor, and leverage retail science to drive intelligent and localized assortments without the increased overhead of full-time data scientists.

  • Oracle Retail Demand Forecasting allows retailers to centralize demand forecasts for their omnichannel enterprise — from operations and vendor collaboration to planning and optimization to marketing and insights — accurately and efficiently.

  • Veltio APX Supply Chain Planning is a set of Oracle Retail Predictive Application Server components developed that provide advanced allocation, replenishment and execution functionality.  Exclusive to Veltio, this cutting-edge retail science can allocate stock to stores using simple or complex packs while optimizing ROI. Veltio APX calculates order quantities at multiple tiers of the supply chain and can create purchase orders at all tiers to be executed by downstream systems. 

Contact Info
Matt Torres
Oracle
4155951584
matt.torres@oracle.com
About O’STIN

O’STIN is European fashion apparel brand, offering products for women, men and kids. O’STIN operates more than 700 stores in Eastern Europe, Russia and Asia. O’STIN is a vertically integrated business that controls the whole value chain across product design production and retail sales. This allows us to assure high product quality at reasonable prices and to keep a direct communication with our customers. For more information about O’STIN, please visit ostin.com.

About Oracle Retail:

Oracle provides retailers with a complete, open, and integrated suite of best-of-breed business applications, cloud services, and hardware that are engineered to work together and empower commerce. Leading fashion, grocery, and specialty retailers use Oracle solutions to anticipate market changes, simplify operations and inspire authentic brand interactions. For more information, visit our website at www.oracle.com/retail.

About Oracle

The Oracle Cloud delivers hundreds of SaaS applications and enterprise-class PaaS and IaaS services to customers in more than 195 countries and territories while processing 55 billion transactions a day. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Talk to a Press Contact

Matt Torres

  • 4155951584

Bronto Makes Product Recommendations Personal Across Channels

Mon, 2018-04-23 08:00
Press Release
Bronto Makes Product Recommendations Personal Across Channels Integrated Product Recommendations Solution Helps Marketers Quickly and Easily Grow Engagement and Revenue

SUITEWORLD18—LAS VEGAS—Apr 23, 2018

To help marketers increase consumer engagement and revenue, Oracle Bronto, a leading cloud-based email marketing vendor to the Internet Retailer Top 1000, today launched an innovative new product recommendation solution. Integrated within the Bronto Marketing Platform, Recommendations Web enables commerce marketers to leverage a combination of custom business rules and predictive models to automate dynamic, personalized product recommendations for ecommerce websites, without the need for extensive technical support.

“Seeing what the recommendations tool has done for our emails, I cannot wait to get Recommendations Web live,” said Matt Grimm, director of ecommerce at RST Brands, a manufacturer of premium outdoor furniture. “Having a tool like this live on our NetSuite SuiteCommerce site will change how we interact with our site visitors. The Bronto team has put great thought into how this solution works, and we couldn’t be more excited to launch it.”

Consumers increasingly expect a personalized and relevant shopping experience whenever and however they interact with a brand. To help commerce marketers meet these rapidly changing expectations and maximize conversion and engagement, Recommendations Web makes it easy to provide a seamless transition from email to the web by ensuring consistent branding and appearance of product recommendations across channels - all while helping to guide customers down the path to purchase with tailored recommendations. The user-friendly solution enables marketers to quickly and easily create business rules and personalize content to maximize conversion and engagement.

“Recommendations Web is game-changing for our customers,” said Bronto General Manager, George Moser. “Our goal has always been to help merchants maximize engagement and drive revenue by elevating the omnichannel shopping experience. The launch of Recommendations Web is another example of how we’re helping our customers stay ahead of increasing expectations and achieve their business goals.”

Recommendations Web is part of the Bronto Marketing Platform, a sophisticated marketing automation platform that powers personalized multichannel content to generate higher shopper engagement to maximize revenue opportunities. An extension of Bronto’s recommendations offerings for email, Recommendation Web empowers marketers to easily and quickly add dynamic, personalized product recommendations anywhere on their ecommerce website.

Unlike other marketing automation platforms that offer integrated web recommendations, the Bronto Marketing Platform makes it quick and easy for marketers to select the predictive rules or customize the display layout. Third-party providers often also require marketers to add custom code to every page where the recommendations appear. With Recommendations Web, the same set of recommendations can be used on multiple pages, minimizing the need to update or implement custom code when recommendations rules or designs change.

Recommendations Web is available now as an extension of Bronto’s email recommendations solutions.

Contact Info
Michael Robinson
Oracle NetSuite Corporate Communications
781-974-9401
michael.s.robinson@oracle.com
About Oracle Bronto

Oracle Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks, Ashley Homestore and Christopher & Banks. For more information visit bronto.com or follow Bronto’s blog, Facebook page and @Bronto Twitter handle for real-time updates.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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Michael Robinson

  • 781-974-9401

Businesses Struggle to Protect Sensitive Cloud Data According to New Oracle and KPMG Cloud Threat Report

Thu, 2018-04-12 13:18
Press Release
Businesses Struggle to Protect Sensitive Cloud Data According to New Oracle and KPMG Cloud Threat Report Despite defined security policies, eight in 10 organizations worry about employee compliance and four in 10 say detecting and responding to cloud security incidents is a top cyber security challenge

REDWOOD SHORES, Calif. and NEW YORK—Apr 12, 2018

In a recent survey of 450 global IT professionals conducted by Oracle (NYSE: ORCL) and KPMG LLP, results show that organizations are struggling to protect their data amidst a growing number of security breaches. The Oracle and KPMG Cloud Threat Report, 2018 found that 90 percent of information security professionals classify more than half of their cloud data as sensitive. Furthermore, 97 percent have defined cloud-approval policies, however, the vast majority (82 percent) noted they are concerned about employees following these policies.

For enterprises storing sensitive data in the cloud, an enhanced security strategy is key to monitoring and protecting that data. In fact, 40 percent of respondents indicate that detecting and responding to cloud security incidents is now their top cyber security challenge. As part of apparent efforts to address this challenge, four in 10 companies have hired dedicated cloud security architects, while 84 percent are committed to using more automation to effectively defend against sophisticated attackers.

“As organizations expand their cloud footprint, traditional security measures are unable to keep up with the rapid growth of users, applications, data, and infrastructure,” said Akshay Bhargava, vice president, Cloud Business Group, Oracle. “Autonomous security is critical when adopting more cloud services to easily deploy and manage integrated policies that span hybrid and multi-cloud environments. By using machine learning, artificial intelligence and orchestration, organizations can more quickly detect and respond to security threats, and protect their assets.”

“The pace of innovation and change in business strategies today necessitate flexible, cost-effective, cloud-based solutions,” said Tony Buffomante, U.S. Leader of KPMG LLP’s Cyber Security Services. “As many organizations migrate to cloud services, it is critical that their business and security objectives align, and that they establish rigorous controls of their own, versus solely relying on the cyber security measures provided by the cloud vendor.”

Additional Key Findings
  • Changing threat landscape poses challenges: Only 14 percent surveyed are able to effectively analyze and respond to the vast majority (75-100 percent) of their security event data.
  • Cyber security spending on the rise: 89 percent surveyed expect their organization to increase cyber security investments in the next fiscal year.
  • Inconsistency in cloud policies: 26 percent cited a lack of unified policies across disparate infrastructure as a top challenge.
  • Rethinking cloud strategies and providers in the face of changing regulations: General Data Protection Regulation (GDPR) will impact cloud strategies and service provider choices, according to 95 percent of respondents who must comply.
  • Mobile users are creating identity and access management (IAM) challenges for organizations: 36 percent said mobile device and application use make IAM controls and monitoring more difficult.
  • Automation can help: 29 percent surveyed are using machine learning on a limited basis, 18 percent do so extensively, and another 24 percent are now adding machine learning to existing security tools.
 

To find out more about the Oracle and KPMG Cloud Threat Report, 2018, visit Oracle at the RSA Conference, April 16–20 in San Francisco. (Booth #1115—Moscone South)

About the Report

The data in the Oracle and KPMG Cloud Threat Report, 2018 is based on a survey of 450 cyber security and IT professionals from private and public-sector organizations in North America (United States and Canada), Western Europe (United Kingdom), and Asia (Australia, Singapore).

Contact Info
Jesse Caputo
Oracle
+1.650.506.5967
jesse.caputo@oracle.com
Michael Rudnick
KPMG LLP
+1.201.307.7398
mrudnick@kpmg.com
Kristen Morgan
KPMG LLP
+1.410.949.2668
kmorgan@kpmg.com
About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

About KPMG LLP

KPMG LLP, the audit, tax and advisory firm (www.kpmg.com/us), is the independent U.S. member firm of KPMG International Cooperative ("KPMG International"). KPMG International’s independent member firms have 197,000 professionals working in 154 countries. KPMG International has been named a Leader in the Forrester Research Inc. report, The Forrester Wave™, Information Security Consulting Services, Q3 2017. Learn more at www.kpmg.com/us. Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates. 

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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Jesse Caputo

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Michael Rudnick

  • +1.201.307.7398

Kristen Morgan

  • +1.410.949.2668

“Retail 2018: The Loyalty Divide” Reveals Brands Underestimate the Opportunity for Social Advocacy and Personalization to Drive Continued Revenue

Thu, 2018-04-12 07:00
Press Release
“Retail 2018: The Loyalty Divide” Reveals Brands Underestimate the Opportunity for Social Advocacy and Personalization to Drive Continued Revenue Oracle Retail Report Highlights Four Consumer Typologies and the Role of Emerging Generations and Technology in Creating More Meaningful Consumer Interactions

Oracle Industry Connect—New York, NY.—Apr 12, 2018

Oracle today announced the findings of a global study titled “Retail 2018: The Loyalty Divide” auditing consumer perceptions and brand realities of loyalty programs and influences. “Retail 2018: The Loyalty Divide” reveals that retailers are out of touch with consumers that demand more personalized experiences and discover brands and affirm purchase decisions through social influencers.

“In our primary research, we have uncovered a disparity between consumer and retailer expectations. Retailers put significant focus on transactional activity metrics and less focus on emerging behavioral expressions of loyalty. We found that retailers are overly confident in their ability to deliver relevant incentives and consumers are demanding more personalized engagement,” said Mike Webster, senior vice president and general manager, Oracle Retail and Hospitality. “Retailers need to take a critical eye at the culture of shoppers that only engage based on convenience and price. Social influence brings an additional dynamic for retailers to navigate the loyalty paradigm as they reward brand advocacy and feed enthusiasts content to affirm their purchases.”

The Oracle study was conducted in February 2018 among 13,000 consumers and 500 operators across retail, hotels and restaurants in five key regions: EMEA (France, Germany, UK and India), North America (USA), Latin America (Brazil and Mexico) and JAPAC (Australia and China).

The Great Divide

While 58 percent of retailers believe that consumers are eager to sign up to every loyalty program, 50 percent of consumers are much more selective only signing up to select, relevant programs and 19 percent of consumers rarely joining loyalty programs. Relevancy of loyalty incentives also further highlights the divide between brands and consumers: 58 percent of retailers believe their offers are mostly relevant compared to 32 percent of consumers believing those brand offers are relevant. Retailers continue to underestimate the impact of social influencers with only 45 percent of brands collaborating with influencers while consumers are more likely to trust brands reviewed by YouTubers (48 percent) and brands mentioned on social media (45 percent).

Navigating the New Loyalty Paradigm The Future of Loyalty

Despite the great divide, the future of loyalty is promising with younger demographics having a higher propensity to join loyalty programs and note their loyalty is growing. However a majority of retailers have a skewed focus on measuring loyalty with intrinsic values like brand perception and purchase history.

  • 44 percent of millennials (25-34) and 43 percent of pre-millennials (18 to 24) note they are more loyal to brands than they were five years ago
  • Baby boomers (55+) are discerning when it comes to signing up for programs with 56 percent of respondents noting they will only sign up to select, relevant programs

The Rise of Social Advocacy

Consumers have clearly indicated the necessity for retailer’s to have a strong social presence and the importance of social influencers in discovering new brands and affirming purchases.

  • 53 percent of consumers are likely to research brands on social media before buying
  • 46 percent are likely to save ideas on social media about products or retailers
  • 43 percent are likely to share photos of retail experiences/products on social media
  • 43 percent are likely to follow influencers that post about favorite retail brands
  • 41 percent of consumers agree that YouTube reviews are more trustworthy than branded advertising or communications
  • 37 percent of consumers agree that retailers used and recommended by social media influencers are more trustworthy than those recommended by celebrities
  • Despite this trend, 28 percent of retailers will only take into account measures of loyalty based on activities such as loyalty card membership or transaction frequency

Personalization: Connected and Immediate

For brands to remain relevant they need to create loyalty programs that recognize consumers as individuals with a level of service that goes beyond the traditional brand experience.

  • Connected

    • 69 percent of consumers note personalized offers based on stated preferences as appealing

    • 66 percent of consumers note personalized offers based on purchase history as appealing

    • 58 percent of consumers note personalized content and communications as appealing

  • Immediate

    • 82 percent of consumers note store proximity is most important in driving loyalty

    • 74 percent of consumers note immediate benefits are more appealing than accumulating points

    • 72 percent of consumers note an effortless loyalty program with automatic offers is appealing

“Retailers are heavily invested. The future of loyalty will be a balancing act between consumers desire for more anonymity, or at least direct control of their data, and an expectation for meaningful personalization that is targeted and timely,” said Webster. “Oracle Retail is helping our customers defend the right to be forgotten and pivot to earn the right to be remembered.  We believe the answer is a new approach to segmentation that integrates advanced algorithms and machine learning into the retail business process that govern planning, inventory and pricing.”

The Right to Data and the Role of Technology

Both consumers and retailers recognize that technology has a key role in driving connection and convenience in loyalty programs. Retailers, however, need to walk a fine line between enabling deeper connections without being invasive.

  • 30 percent of consumers find receiving recommendations for products or brands based on social influencers subscribed to or followed as unappealing compared to 90 percent of retailers that think this would be appealing to consumers
  • 26 percent of consumers find artificial intelligence on a mobile device that gets to know the user through voice recognition and is able to make intelligent recommendations based on this as unappealing compared to 91 percent of retailers that think this would be appealing to consumers
  • 91 percent of consumers note being able to accept or reject offers so that the retailer loyalty program can learn what products and offers are of most interest as appealing
  • 86 percent of consumers note a personalized experience with retail brands where staff and customer support know personal preferences to better service customers as appealing
  • 52 percent of retailers think consumers are concerned about data being passed onto third parties while 81 percent of consumers say they’d consider removing their personal information if they could and 53 percent of consumers are concerned that their data is being passed onto third parties

Four Loyalty Typologies

Retail 2018: The Loyalty Divide uncovered four typologies of consumer behavior including: The Broadcaster who may flit between brands but shouts about their experiences good or bad; The Enthusiast an engaged retail brand follower who is loyal but not loud; The Lazy Loyal typically unengaged but tend to be loyal to brands because it’s easy to be; and, The Seeker who likes to shop around for the best value and holds little affinity to retail brands.

The Broadcaster
  • 32 percent of consumers will recommend to others the retailers they are most loyal to
  • 41 percent would share photos on social media of great retail experiences in exchange for rewards
  • 47 percent would feature the retailer or its products on their social media accounts in exchange for offers/rewards
  • 42 percent would submit a product review through YouTube in exchange for an offer/reward

The Enthusiast
  • 43 percent of consumers are most loyal to brands that they have a high opinion of
  • 1 in 5 consumers (20 percent) will follow their favorite brands on social media
  • 71 percent say product quality and 59 percent an enjoyable shopping experience are most important to them
  • 51 percent say it’s important that they can engage with new and exciting products from brands they are loyal to

The Lazy Loyal
  • 60 percent say convenient store locations are most important to them
  • More than 1 in 3 (40 percent) will typically stick to the brands they like rather than shop around
  • 1 in 4 consumers would not find a loyalty program that can be used across multiple brands appealing
  • 72 percent think an effortless loyalty program where points are automatically redeemed is appealing

The Seeker
  • 66 percent choose a retailer because of competitive prices/promotions
  • 56 percent would exchange personal details in exchange for a personalized offer or promotion
  • 53 percent of consumers would always ‘shop around’ for different retailers to shop with
  • Almost 1 in 5 (19 percent) would rarely sign up to retailer loyalty programs
Contact Info
Matt Torres
Oracle
4155951584
matt.torres@oracle.com
About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com

About Oracle Industry Connect

For more information about how Oracle is committed to empowering organizations through best-in-class, industry-specific business solutions, visit oracle.com/industries. To learn more about Oracle Industry Connect 2018, go to oracle.com/oracleindustryconnect.

About Oracle Retail

Oracle provides retailers with a complete, open, and integrated suite of best-of-breed business applications, cloud services, and hardware that are engineered to work together and empower commerce. Leading fashion, grocery, and specialty retailers use Oracle solutions to anticipate market changes, simplify operations and inspire authentic brand interactions. For more information, visit our website at www.oracle.com/retail

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Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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Matt Torres

  • 4155951584

Oracle’s Moat Unveils New Invalid Traffic Detection Capabilities, Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic

Thu, 2018-04-12 06:00
Press Release
Oracle’s Moat Unveils New Invalid Traffic Detection Capabilities, Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic Moat’s Advanced Functionality Uses Insights from Oracle’s Proprietary Data Assets to Help Identify Bots & Other Invalid Traffic

Redwood Shores, Calif.—Apr 12, 2018

Oracle’s Moat, a SaaS analytics measurement provider for marketers and publishers that is part of the Oracle Data Cloud, today announced new capabilities to detect invalid traffic, including traffic from sophisticated bots designed to look like consumers. Moat’s new functionality utilizes insights gained from Oracle’s proprietary data assets, including its Zenedge and Dyn acquisitions.

Highlighting the importance of these efforts, Moat also announced it has achieved the rigorous accreditation standards set by the Media Rating Council (MRC) for its desktop and mobile web Sophisticated Invalid Traffic (SIVT) detection.

“Collaborating with teams across Oracle has given us access to proprietary intelligence and approaches that uniquely position us to deliver even deeper insights for our customers and help drive business outcomes,” said Jonah Goodhart, SVP of Oracle Data Cloud and Co-Founder of Moat. “Along with our MRC accreditation, this strengthens the value of our invalid traffic detection capabilities as we continue equipping brands to make smarter decisions, improve transparency and move our industry forward.”

In addition, Moat has been granted accreditation by the Media Rating Council (MRC) for its detection of Sophisticated Invalid Traffic (SIVT) across desktop and mobile web. The milestone comes at a more crucial time than ever, as sources of invalid traffic have grown in complexity over the past year. In accordance with MRC guidelines, Moat’s platform includes a new breakout of GIVT and SIVT rates to give publishers and marketers an extra level of insight into traffic sources. These metrics are mutually exclusive, filtered first for GIVT before reporting SIVT.

Other enhancements to Moat’s platform arm brands with advanced metrics, including:

  • Hidden Ad Rate—As part of Moat’s SIVT detection, this metric quantifies ads that are hidden from users for the entire duration of an impression, including the detection of different types of Hidden Ads.
  • Session Hijacking—Another component of Moat’s SIVT detection, this metric detects manipulated human activity, such as when a user session is forcibly redirected to another website, tab, or app store.
  • Invalid Domain Rate—An update to Moat’s Invalid Domain detection captures sophisticated domain-spoofing that attempts to take advantage of marketers and premium publishers alike.

“We congratulate Moat on the significant achievement of earning MRC accreditation for its Sophisticated Invalid Traffic detection and filtration capabilities for desktop and mobile web traffic,” said George W. Ivie, Executive Director and CEO of the MRC. “With the industry focused on improving transparency and reducing waste throughout the digital media supply chain, Moat’s MRC accreditation for SIVT once again clearly demonstrates that it’s at the forefront of industry leaders in promoting high quality digital measurement.”

“Transparency is critical to overcoming the impact of invalid traffic. Our integration with Oracle’s Moat opens new doors to greater measurement and gives us a better understanding of how viewability metrics, media quality and inventory integrity holistically impact the bottom line,” said Robert Stone, Senior Director, Digital Center of Excellence, Dr Pepper Snapple Group.

“The threat of invalid traffic impacts the overall health of our ecosystem,” said Luis Di Como, Senior Vice President of Media, Unilever. “Now more than ever we need technology offerings, like Moat’s platform, that deliver greater transparency and accountability by providing advanced metrics. It’s equally important that solutions providers work with the MRC to meet its rigorous standards for traffic validation and filtration.”

To learn more about invalid traffic, register for Moat’s webinar here: http://info.moat.com/invalid-traffic-webinar.html.

Contact Info
Simon Jones
Oracle
650.506.0325
s.jones@oracle.com
About Oracle’s Moat

Oracle’s Moat is a global analytics provider focused on making marketers and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better. Its products include Moat Pro, which provides users with detailed snapshots of ad activity on the web, and Moat Analytics, a measurement platform that goes beyond traditional metrics like impressions or clicks to focus on attention. Moat was acquired by Oracle in 2017 and remains an independent platform within Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. Some of largest brands and publishers in the world rely on Moat as a trusted provider. For more information on Oracle’s Moat, please visit www.moat.com.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle, please visit us at oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle Corporation.

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Simon Jones

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Customer Experience Professionals Embrace Innovation with Oracle

Wed, 2018-04-11 08:00
Press Release
Customer Experience Professionals Embrace Innovation with Oracle Oracle CX Cloud Suite empowers marketing, commerce, sales and customer service to quickly and easily tap into the latest innovations

ORACLE MODERN CUSTOMER EXPERIENCE, Chicago, IL—Apr 11, 2018

To help customer experience professionals accelerate the adoption of the latest innovations, Oracle brings together the most comprehensive selection of apps for sales, service, marketing and commerce within the Oracle Cloud Marketplace and ecosystem. Built on an open framework that connects data, apps and media, Oracle enables customer experience professionals to take advantage of innovative technologies to seamlessly extend Oracle Customer Experience (CX) Cloud Suite applications. 

“The speed of innovation can be daunting and become a major distraction for customer experience professionals,” said Des Cahill, vice president and head CX Evangelist, Oracle. “To help our customers spend more time using technology to create breakthrough experiences, and less time agonizing over how technologies are changing, we bring together trusted business applications that can support sales, service, marketing and commerce professionals.”

The Oracle Cloud Marketplace enables sales, service, marketing and commerce professionals to easily browse, evaluate and choose from hundreds of trusted business applications that are designed to meet unique business needs. This flexibility and choice empowers Oracle CX Cloud Suite customers to quickly and easily take advantage of the latest innovations in areas ranging from augmented and virtual reality to the Internet of Things and artificial intelligence to keep up with changing customer expectations. Examples of innovative customer experience applications that customer experience professionals can take advantage of to seamlessly extend Oracle Customer Experience (CX) Cloud Suite applications include:

  • Addshoppers is the leading data-driven customer recovery and acquisition platform. Using a proprietary scoring algorithm called ShopperScore along with a network of 100M+ shopper profiles across 8,000+ brands, Addshoppers enables Oracle Commerce Cloud to know where shoppers are stuck in the customer journey and activate those shoppers through multiple channels including onsite, email, and media buys.
  • Duel is a customer advocacy marketing platform that helps brands and retailers turn their customers into advocates to build emotional connection and help make every element of their marketing, advertising and commerce more effective. By integrating into the Oracle CX Cloud Suite, Duel manages and automates customer advocacy such as visual testimonials, content and visual referrals at every stage of the customer journey.
  • Glympse is a pioneer in location services that helps organizations improve customer satisfaction by eliminating the friction and anxiety of product and service delivery experiences. Glympse enhances Oracle Service Cloud by adding multiple proactive customer notifications and an interactive experience that culminates in a live map view and ETA of a representative on the way, plus immediate feedback collection. Companies alleviate the customer pain of waiting without knowing and empower the modern customer with digital self-service experiences that fit their channel preferences.
  • ITC Infotech is a specialized global full-service technology solutions provider that offers an augmented reality (AR) solution for connected service to help Oracle CX Cloud Suite customers make the shift to a service-based revenue model. ITC Infotech helps Oracle clients, across B2B and B2C industries, reimagine the service experience they deliver by transforming self-service, assisted-service and field-service interactions.
  • Kahuna uses artificial intelligence (AI) to help marketplace and e-commerce businesses drive revenue, optimize buyer and seller engagement and generate more customer demand. Kahuna enables Oracle Marketing Cloud customers to optimize their email subject lines, send timely and relevant multi-channel messages and gain deep insight into buyer and seller behavior in order to drive liquidity.
  • LookBookHQ activates passive content by always promoting the next best asset to visitors in-session, accelerating buyer education and qualification. LookBookHQ gives Oracle Eloqua customers access to rich insights about the content buyers consume and the channels that drive the highest engagement, along with Engaged Intent: a leading indicator of sales readiness and marketing performance.
  • Lionbridge allows the intent of content to be understood across multiple markets by using local language resources for translation and transcreation. Lionbridge enables Oracle Eloqua customers to translate and localize emails, landing pages and videos from their working environment.
  • Mintigo delivers intelligent customer engagement powered by predictive analytics and AI for enterprise marketing and sales. Mintigo enables Oracle Eloqua and Oracle Sales Cloud customers to extend the value of predictive marketing and sales directly into marketing and sales workflows, campaigns and lead management processes.
  • ThinkDeeply is an applied AI company that delivers enterprise visual search capabilities that empower e-commerce and customer service professionals to improve the customer experience. ThinkDeeply enables Oracle Service Cloud customers to improve the customer experience by empowering self-service customers, agents and field-service personnel to quickly identify products and locate relevant information through pictures.
  • ThingWorx is PTC’s industry-leading industrial innovation platform that is designed to rapidly deliver Industrial Internet of Things (IIoT) applications and AR experiences that unlock the value of the converged digital and physical worlds. ThingWorx enables Oracle Service Cloud customers to infuse AR technology in Oracle applications to bring robust and immersive experiences to life.
Contact Info
Simon Jones
Oracle
+1.415.202.4574
s.jones@oracle.com
About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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Simon Jones

  • +1.415.202.4574

Oracle Honors the Best of the Best Customer Experience Heroes

Wed, 2018-04-11 08:00
Press Release
Oracle Honors the Best of the Best Customer Experience Heroes Awards recognize legendary experiences delivered by marketing, commerce, sales and customer service heroes

ORACLE MODERN CUSTOMER EXPERIENCE, Chicago, IL—Apr 11, 2018

To celebrate the legendary efforts of the people and organizations that push the boundaries of innovation to create closer connections with their customers, Oracle today announced the winners of its customer experience awards, including the coveted Markies awards which have recognized innovation and excellence in modern marketing for more than a decade.

The awards cover 36 categories and recognize innovation and excellence across the entire customer lifecycle from marketing and commerce to sales and customer service. This year’s winners include Leviton Manufacturing Company, Lane Bryant, National Family Allowance Fund (CNAF), Old Dominion Freight Line, Pier 1 Imports and ScriptPro. A full list of the Markies award winners are listed below.

“New technologies, shifting behavioral norms and evolving regulations continue to change the game and make it harder than ever before to keep up with customer expectations,” said Catherine Blackmore, group vice president SaaS customer success, Oracle. “That’s why it’s so important to recognize and celebrate the heroes that are leading this change by delivering superior customer experiences with technology, expertise and creativity. The results achieved are amazing and I want to congratulate all of this year’s winners.”

Winners of the 2018 Markies awards are:

  • Account Based Marketing Team of the Year: Cisco
  • Best B2B Commerce Experience: Calix
  • Best B2C Commerce Experience: Moleskine
  • Best Digital Marketing Ecosystem: Jetstar
  • Best Email Marketing Campaign: Olav Thon Gruppen
  • Best Emerging Company Marketing Campaign: Mist Systems
  • Best Integrated Mobile Experience: Vermont Country Store
  • Best International Campaign: Morningstar
  • Best Lead Management Program: Covance Inc.
  • Best Omni-Channel Marketing Program: Lojas Renner
  • Best Overall Customer Experience: Schibsted Media
  • Best Social Campaign: Texas Instruments
  • Best Testing and Optimization: Signet Jewelers
  • Best Use of Data: Samsung Business America
  • Best Use of Insights and ROI: Cisco
  • Modern Marketing Leader of the Year: Pirelli - David Alemani
  • Most Creative Marketing Campaign: Eaton
  • Rapid Transformation: Pirelli
  • People’s Choice - Best Video: DX Marketing
  • People’s Choice - Best Video: Samsung Electronics France
  • People’s Choice - Best Video: Hilton
  • People’s Choice - Best Video: BMW New Zealand
  • People’s Choice - Best Video: PETStock
 

The 2018 Markies awards were presented on Tuesday, April 10th, during Modern Customer Experience 2018 in Chicago, Illinois.

Contact Info
Simon Jones
Oracle
+1.415.202.4574
s.jones@oracle.com
About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Talk to a Press Contact

Simon Jones

  • +1.415.202.4574

Oracle Financial Services Global Survey Reveals Consumer Expectations for Digital Banking

Wed, 2018-04-11 07:30
Press Release
Oracle Financial Services Global Survey Reveals Consumer Expectations for Digital Banking 67 percent of consumers surveyed have made the switch to digital; increasingly open to non- bank options

Oracle Industry Connect—New York, NY.—Apr 11, 2018

Today Oracle announced the results of a new global study that delves into consumer’s sentiment, behavior and expectations around banking. Findings from The New Digital Demand in Retail Banking report shows that banking today needs to be better integrated into customers’ digital lifestyle, providing service that is instant, integrated with social platforms, and most importantly, driven by data.

To better understand the expectations and preferences of today’s customers, Oracle surveyed 5,200 respondents from 13 countries around the globe. The survey delved into four key customer banking stages with respect to digital: opening a bank account, payments and transfers, personal loans and mortgages, and personal finance management and investment services.

“Consumers have already made the switch to digital banking for its ease and convenience,” said Sonny Singh, senior vice president and general manager of Oracle's Financial Services Global Business Unit. “While customers are generally satisfied with basic banking services, their satisfaction drops when attempting more complex transactions such as securing a loan. Banks today must provide a more seamless customer experience or run the risk of losing out to non-banking alternatives.”

The Digital Switch is Complete

The vast majority of consumers have moved from the traditional ways of banking, such as visiting physical branches, to primarily banking online, and are increasingly open to trying new digital platforms.

  • 81 percent of consumers are using digital channels to engage with their bank

  • 69 percent of respondents want their entire financial lifecycle on digital channels

  • Across all four banking stages, customers listed best rates or returns and experience as the most important considerations in today’s financial decisions

  • Consumers from India, China, Indonesia and Brazil ranked as the most open to trying new digital platforms, while the U.S. fell in middle of the pack at seventh. This look at “digital openness” suggests that banks operating in mature developed economies must capitalize on the digital banking lifestyle to win over customers

Mind the Gap: Fintechs make in-roads on traditional banks’ business

Trust, best rates or returns and experience are the top three most important factors for choosing a service provider. However, when consumers go into the banking lifecycle, the quality of rates and experience triumphs trust. The digital prowess of new non-bank options makes them an attractive alternative to traditional banks. As a result, banks are seeing an erosion in their core business.

  • One-third of customers are looking for alternatives for personal loans and mortgages because of the unsatisfactory experience

  • More than 40 percent of customers think non-banks assist them best in their personal finance management and investment needs, indicating dissatisfaction with traditional banks in this area

  • 66 percent of customers say that experience is a major factor when choosing payment and transfer services, meaning consumer banks cannot afford to rest in this area

  • While customers between 20 and 52 prefer opening a bank account through digital channels, young consumers between 16-19 years old still prefer non-digital channels like physical branches, likely due to lack of experience, reminding banks of the importance of face-to-face assistance

Don’t Expect Brand Loyalty

With customers perceiving fintechs and non-bank options favorably, attachment to traditional banks is decreasing. To retain their current customer base, banks need to deliver value, consistency in services and a higher standard of experience that meets the expectations of today’s customers.

  • 30 percent of those who have not tried a non-bank product or platform before say they are open to trying them

  • Banks are highly trusted (65%) as a financial partner but are lacking in the other considerations, such as best rates or returns and benefits, which non-banks are highly associated with

  • Cryptocurrencies topped the list when people were asked what non-bank alternative they have not used but are most keen to try, followed by independent online personal finance and/or wealth management apps, and independent digital-only fintech banks

The future of banking is clear. Today’s banking customers have come to expect the omnichannel experience—service where and when they want it no matter what the platform is. The winners and losers will come down to those who embrace and accelerate change to serve their customers.

Contact Info
Judi Palmer
Oracle
+1-650-607-6598
judi.palmer@oracle.com
Brian Pitts
Hill+Knowlton Strategies
+1 312 475 5921
brian.pitts@hkstrategies.com
About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com.

Oracle Industry Connect

For more information about how Oracle is committed to empowering organizations through best-in-class, industry-specific business solutions, visit oracle.com/industries. To learn more about Oracle Industry Connect 2018, go to oracle.com/oracleindustryconnect.

Trademark

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Talk to a Press Contact

Judi Palmer

  • +1-650-607-6598

Brian Pitts

  • +1 312 475 5921

“The Loyalty Divide - Operator and Consumer Perspectives, Hotels 2018” Reveals Operators Are Struggling to Find Relevance Among Younger Guests that Demand More Personalized Incentives and Experiences

Wed, 2018-04-11 07:00
Press Release
“The Loyalty Divide - Operator and Consumer Perspectives, Hotels 2018” Reveals Operators Are Struggling to Find Relevance Among Younger Guests that Demand More Personalized Incentives and Experiences Oracle Hospitality Report Highlights Four Guest Archetypes and the Opportunity to Capture the Trust of Emerging Generations through Deeper Interactions and Social Influencers

Oracle Industry Connect—New York, NY.—Apr 11, 2018

Oracle today announced the findings of a global study titled “The Loyalty Divide, Operator and Consumer Perspectives, Hotels 2018” auditing consumer perceptions and hospitality brand realities of loyalty programs and influences. “The Loyalty Divide” reveals that hotel operators believe they offer personalized and relevant rewards while consumers disagree and look to social influencers for aspirational recommendations that drive their travel experience.

“Oracle Hospitality envisions a future where loyal guests are rewarded for their behaviors as we evolve beyond a transaction-based redemption model,” said Mike Webster, senior vice president and general manager, Oracle Hospitality. “Hotel brands and operators need to deliver unique and personalized connections that improve revenue capture and help engage guests in the discovery of new properties and travel destinations.”

Hotels believe that guests would openly sign up to every loyalty program (61 percent) compared to the reality that consumers are much more selective and look for programs with real relevance: 30 percent rarely join loyalty programs, 46 percent only sign up to select relevant programs and 24 percent sign up to every loyalty program. The divide between brand offerings and consumer perception is more apparent when evaluating relevance with 54 percent of hotels believing their offers are mostly relevant while only 22 percent of guests believe those offers are mostly relevant and 39 percent feel those offers are rarely relevant. Alarmingly hotel brands do not currently engage influencers (62 percent) or brand ambassadors (71 percent) despite consumers clearly indicating they are more likely to trust recommendations by YouTubers (43 percent) and influencers (37 percent).

The study was conducted in February 2018 among 13,000 consumers and 500 businesses across retail, hotels and restaurants in 9 countries across North America, Europe, Latin America and Asia-Pacific: Australia, Brazil, China, France, Germany, India, Mexico, UK, and USA.

Navigating the New Loyalty Paradigm

The Future of Loyalty

Although there is a clear disconnect between hotel brands and guests on the relevancy and efficacy of loyalty programs, properties should remain optimistic with younger demographics noting the highest propensity to join loyalty programs and say their loyalty is growing.

  • 38 percent of millennials (25-34) and 32 percent of pre-millennials (18 to 24) note they are more loyal to hotel brands than before
  • 29 percent of millennials plan to sign up to every loyalty program while baby boomers (55+) are more discerning with 40 percent of respondents noting they will only sign up to select, relevant programs
  • 40 percent of hotel operators will only take into account activity measures of loyalty (customer surveys, loyalty card data, transaction data, etc.)

The Rise of Social Advocacy

Social media and online review sites continue to have a growing influence on guest choice as their digital peers highlight unique and memorable experiences.

  • 57 percent of guests are likely to research brands on social media before buying
  • 56 percent are likely to share photos of hotel experiences on social media
  • 48 percent are likely to feature the hotel on social media in exchange for a reward
  • 46 percent are likely to link social media activity to a rewards program with automatic rewards for posts
  • 43 percent of guests agree that YouTube reviews are more trustworthy than branded advertising or communications
  • 37 percent of consumers agree that hotels used and recommended by social media influencers are more trustworthy than those recommended by celebrities

Personalization: Connected and Immediate

For hotel guests, personalization is fundamentally about being recognized by hotel staff with relevant connections to amenities and experiences combined with convenience.

  • Connected

    • 69 percent of guests note personalized offers based on stated preferences as appealing
    • 65 percent of guests note a more personal service from staff is appealing
    • 65 percent of guests note personalized offers based on purchase history are appealing
  • Immediate

    • 78 percent of guests note immediate benefits are more appealing than accumulating points
    • 75 percent of guests note a single loyalty program that can be used at a range of brands is appealing
    • 73 percent of guests note a loyalty program with frequent rewards that are not dependent on earning points is appealing

The Role of Technology

Technology can enable connection and convenience for hotel guests by providing solutions that enable exceptional customer service through tools that are familiar and make experiences easier and quicker.

  • 90 percent of guests note being able to accept or reject offers so that the hotel loyalty program can learn what products and offers are of most interest as appealing
  • 90 percent of guests note a personalized experience from hotel staff that understand unique preferences and can show guests relevant excursions, recommendations and offers as appealing
  • 88 percent of guests note that a mobile app that supports check-in, checkout and provides relevant and personalized information about the hotel as appealing
  • 87 percent of guests note the ability to explore hotel rooms through Virtual Reality before deciding on which hotel to stay in or which room to choose as part of the booking process as appealing

Four Loyalty Archetypes To Anticipate

The Hotels 2018: The Loyalty Divide uncovered four archetypes of guest behavior including: The Broadcaster who may flit between brands but shouts about their experiences good or bad; The Enthusiast, an engaged hotel brand follower who is loyal but not loud; The Lazy Loyal, typically unengaged but tends to be loyal to hotels because it’s easy to be; and, The Seeker who likes to shop around for the best value and holds little affinity to brands.

The Broadcaster

  • 33 percent of guests will recommend to others the hotels they are most loyal to
  • 1 in 3 (38 percent) will rave about a great hotel experience online
  • 14 percent of guests are driven to build a high status on social media and review sites
  • 38 percent would submit a product review through YouTube in exchange for an offer/reward

The Enthusiast

  • 38 percent of consumers are most loyal to brands that they have a high opinion of
  • 19 percent will follow their favorite brands on social media
  • 65 percent say excellent facilities and 51 percent say exceptional service are most important to them
  • 41 percent say it’s important that they can engage with new and exciting features in hotels they are loyal to

The Lazy Loyal

  • 63 percent say ‘desirable location’ is most important to them
  • 1 in 3 (33 percent) will typically stick to the brands they like rather than shop around
  • 1 in 6 (15 percent) are unlikely to read reviews before going to stay at a hotel
  • 86 percent think it would be appealing for staff to have access to a mobile device or tablet so they can offer services from anywhere

The Seeker

  • 66 percent choose a hotel because of competitive price/promotion
  • 55 percent would exchange personal details in exchange for a personalized offer or promotion
  • 59 percent of guests would always ‘shop around’ for different hotels to stay at
  • Almost 1 in 3 (30 percent) would rarely sign up to hotel loyalty programs
Contact Info
Matt Torres
Oracle
4155951584
matt.torres@oracle.com
About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com

About Oracle Hospitality

Oracle Hospitality brings 35 years of experience in providing technology solutions to food and beverage operators and hoteliers. We provide hardware, software, and services that allow our customers to deliver exceptional guest experiences while maximizing profitability. Our solutions include integrated point-of-sale, loyalty, reporting and analytics, inventory and labor management, all delivered from the cloud to lower IT cost and maximize business agility.

For more information about Oracle Hospitality, please visit www.Oracle.com/Hospitality

Oracle Industry Connect

For more information about how Oracle is committed to empowering organizations through best-in-class, industry-specific business solutions, visit oracle.com/industries. To learn more about Oracle Industry Connect 2018, go to oracle.com/oracleindustryconnect.

Trademark

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Talk to a Press Contact

Matt Torres

  • 4155951584

Oracle Utilities Establishes Strategic Relationship with American Electric Power (AEP)

Wed, 2018-04-11 07:00
Press Release
Oracle Utilities Establishes Strategic Relationship with American Electric Power (AEP) Oracle Utilities Applications and Oracle Cloud Solutions to Help Fuel Strategic Business Transformation and Performance Excellence

Oracle Industry Connect, New York, NY—Apr 11, 2018

Oracle Utilities today announced that they have established a strategic relationship with American Electric Power (AEP) in support of AEP’s strategy to improve service to customers and enhance operational efficiency. 

The strategic agreement provides AEP with complete access to Oracle Utilities’ applications and Oracle enterprise applications to support their business and technology transformation. Oracle is providing AEP with leading-edge technologies to help them meet their customer experience and performance goals. The collaboration will allow AEP to improve operations through the consistent use of applications and business processes across the enterprise. Oracle’s integrated technology also provides utilities with the flexibility and scalability required to decrease total cost of ownership over time.

“We are thrilled to be an integral part of AEP’s strategic transformation by providing next generation utility-specific solutions and cloud business applications. We embrace our role as trusted advisor and look forward to providing AEP with the innovation that will help them achieve their vision,” said Rodger Smith, Oracle Utilities general manager and senior vice president.

Contact Info
Valerie Beaudett
Oracle
+1 650.400.7833
valerie.beaudett@oracle.com
Phebe Shi
Burson Marsteller
+1415.216.3067
phebe.shi@bm.com
About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com

Oracle Industry Connect

For more information about how Oracle is committed to empowering organizations through best-in-class, industry-specific business solutions, visit oracle.com/industries. To learn more about Oracle Industry Connect 2018, go to oracle.com/oracleindustryconnect.

Trademark

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Talk to a Press Contact

Valerie Beaudett

  • +1 650.400.7833

Phebe Shi

  • +1415.216.3067

“The Loyalty Divide – Operator and Consumer Perspectives, Restaurant 2018” Reveals Operator Misconceptions of Consumer Loyalty Are Preventing Relevant Engagement

Wed, 2018-04-11 07:00
Press Release
“The Loyalty Divide – Operator and Consumer Perspectives, Restaurant 2018” Reveals Operator Misconceptions of Consumer Loyalty Are Preventing Relevant Engagement Oracle Hospitality Report Highlights Four Guest Archetypes and the Opportunity to Capture the Trust of Emerging Generations through Deeper Interactions and Social Influencers

Oracle Industry Connect—New York, NY.—Apr 11, 2018

Oracle today announced the findings of a global study titled “The Loyalty Divide – Operator and Consumer Perspectives, Restaurant 2018” auditing consumer perceptions and hospitality brand realities of loyalty programs and influences. “The Loyalty Divide” reveals that restaurant operators have a critical disconnect with consumer expectations on loyalty engagement and incentives while failing to recognize the importance of social influencers.

“Hospitality is an industry that celebrates personal interactions and a rich knowledge of guest behaviors,” said Mike Webster, senior vice president and general manager, Oracle Hospitality. “World class operators are now leveraging adaptive intelligence to deliver unique connections based on guest preferences as they move beyond simple loyalty and discount schemes.  The result is greater engagement and social advocacy for new dining connections.”

Restaurant operators believe that guests would openly sign up to every loyalty program (50 percent) compare to the reality that consumers are much more selective and look for programs with real relevance: 49 percent only sign up to select relevant programs, 27 percent sign up to every loyalty program and 23 percent rarely join loyalty programs. The divide between restaurant offerings and consumer perception is more apparent when evaluating loyalty relevance with 47 percent of restaurant operators believing their offers are mostly relevant while only 27 percent of guests believe those offers are mostly relevant and another 27 percent say offers are rarely relevant. Restaurant operators view loyalty as a restaurant and customer only relationship with 63 percent of restaurants noting that they do not collaborate with influencers despite 40 percent of consumers agreeing that they are more likely to trust recommendations by YouTubers.

The study was conducted in February 2018 among 13,000 consumers and 500 businesses across retail, hotels and restaurants in 9 countries across North America, Europe, Latin America and Asia-Pacific: Australia, Brazil, China, France, Germany, India, Mexico, UK, and USA.

Navigating the New Loyalty Paradigm

The Future of Loyalty

Restaurant owners and operators have reason to be optimistic on the future of loyalty with millennials in particular having a higher propensity to loyalty programs and say their loyalty is growing.

  • 44 percent of millennials (25-34) and 44 percent of pre-millennials (18 to 24) note they are more loyal to restaurant brands than before
  • 30 percent of millennials plan to sign up to every loyalty program while baby boomers (55+) are more discerning with 48 percent of respondents noting they will only sign up to select, relevant programs

The Rise of Social Advocacy

A large segment of restaurant customers think it’s essential for restaurants to have a presence on social media and will trust influencers over and above traditional advertising.

  • 51 percent of guests are likely to research brands on social media before buying
  • 48 percent are likely to share photos of restaurant experiences on social media
  • 39 percent are likely to follow influencers that post about favorite restaurant brands
  • 50 percent agree that it is essential for restaurant brands today to have an active presence on social media
  • 40 percent agree that YouTube reviews are more trustworthy than branded advertising or communications
  • 38 percent of consumers agree that restaurants dined at and recommended by social media influencers are more trustworthy than those recommended by celebrities

Personalization: Connected and Immediate

For loyalty programs to remain relevant, restaurants need to aim for a level of personalization that feels niche, not mass.  

  • Connected

    • 68 percent of guests note personalized offers based on their stated preferences is appealing
    • 67 percent of guests note personalized offers based on purchase history is appealing
    • 62 percent note a more personal service from staff is appealing
  • Immediate

    • 76 percent of guests note immediate benefits are more appealing than accumulating points
    • 73 percent of guests note a single loyalty program that can be used at a range of brands is appealing
    • 72 percent of guests note an effortless loyalty program with automatic offers is appealing

The Role of Technology

For restaurants, technology plays a key role in driving connection and convenience and consumers are open to innovation that supports dining experiences as long as they’re not invasive.

  • 88 percent of guests note being able to accept or reject offers so that the restaurant/café loyalty program can learn what types of food/drink are most relevant as appealing
  • 88 percent of guests note redeeming loyalty points on new food recommendations (items never tried before) based on purchase history as appealing
  • 84 percent of guests note the ability to order food and view nutritional information on a mobile device or tablet at the restaurant/café as appealing
  • 83 percent of guests note being able to order food and drink and pay the bill through the mobile app as appealing

Four Loyalty Archetypes to Anticipate

Restaurants 2018: The Loyalty Divide uncovered four archetypes of guest behavior including: The Broadcaster who may flit between small restaurants or larger chains but shouts about their experiences good or bad; The Enthusiast, an engaged diner who may have a personal relationship with a location; The Lazy Loyal, typically unengaged and looking for a utilitarian meal; and, The Seeker who likes to shop around for the best value at an aspirational restaurant for a celebratory meal.

The Broadcaster

  • 52 percent of guests will recommend to others the restaurants they are most loyal to
  • 34 percent will rave about a great experience online
  • 15 percent of customers are driven to build a high status on social media and review sites
  • 41 percent would submit a product review through YouTube in exchange for an offer/reward

The Enthusiast

  • 38 percent of customers are most loyal to brands that they have a high opinion of
  • 24 percent will follow their favorite brands on social media
  • 71 percent say quality and 65 percent say an enjoyable dining experience are most important to them
  • 50 percent say it’s important that they can engage with new and exciting menu items from restaurants they are loyal to

The Lazy Loyal

  • 59 percent say convenient locations are most important to them
  • 36 percent will typically stick to the brands they like rather than shop around
  • 22 percent of consumers are unlikely to read reviews before going out to eat at a restaurant
  • 72 percent think an effortless loyalty program where points are automatically redeemed is appealing

The Seeker

  • 59 percent choose a restaurant because of a competitive price/promotion
  • 58 percent would exchange personal details in exchange for a personalized offer or promotion
  • 58 percent of customers would always ‘shop around’ for different restaurants to eat at
  • 23 percent would rarely sign up to restaurant loyalty programs
Contact Info
Matt Torres
Oracle
4155951584
matt.torres@oracle.com
About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com

About Oracle Hospitality

Oracle Hospitality brings 35 years of experience in providing technology solutions to food and beverage operators and hoteliers. We provide hardware, software, and services that allow our customers to deliver exceptional guest experiences while maximizing profitability. Our solutions include integrated point-of-sale, loyalty, reporting and analytics, inventory and labor management, all delivered from the cloud to lower IT cost and maximize business agility.

For more information about Oracle Hospitality, please visit www.Oracle.com/Hospitality

Oracle Industry Connect

For more information about how Oracle is committed to empowering organizations through best-in-class, industry-specific business solutions, visit oracle.com/industries. To learn more about Oracle Industry Connect 2018, go to oracle.com/oracleindustryconnect.

Trademark

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Talk to a Press Contact

Matt Torres

  • 4155951584

Oracle Communications Helps Evolve IP Expand Services

Wed, 2018-04-11 07:00
Press Release
Oracle Communications Helps Evolve IP Expand Services The innovative cloud strategy company has deployed Oracle Communications Session Border Controller to create a true cloud-based contact center solution, and to offer new-SaaS-based business telephony services to customers

ORACLE INDUSTRY CONNECT, New York—Apr 11, 2018

Evolve IP, an innovative cloud strategy company, is using Oracle Communications to modernize its European network infrastructure and deliver new services to customers. Evolve IP has deployed Oracle Communications Session Border Controller (SBC) to enable secure IP-based access for their hosted contact center software, and for several other services including SIP trunking, hosted business telephony, CRM integration, and fixed-mobile integration. With Oracle Communications SBC, the company can create a true cloud-based, NFV-enabled networking infrastructure, helping it to rapidly expand its service footprint across the Netherlands and other EU countries.

“At Evolve IP, we are committed to evolving our network, positioning ourselves to support the anticipated traffic growth and value-added services our customers will require in the future. It is clear to us that moving to the cloud will be critical in meeting these goals. We see Oracle as an expert in cloud, virtualization, IT, and telecommunications and have found that its Oracle Communications SBC offers unique strengths in all of these areas,” said Michiel van Dis, managing director, Evolve IP Europe.

After a careful selection process and proof-of-concept testing, Evolve IP was able to deploy Oracle Communications SBC in its production network within a matter of days.

“As today’s operators adopt cloud technologies to evolve their networks in support of an ever-increasing traffic load, and as they rapidly deploy new services, Oracle Communications SBC will be a valuable addition,” said David Snow, principal analyst, Global Telecom Technology & Software, Global Data. “Operators keen on quickly transforming their networks to broaden their service footprint are looking to fully cloud-based, NFV-enabled networking infrastructure to fulfill their goals.” 

Oracle Communications SBC is an industry-leading session border controller, offering strong security, high availability, and interoperability for enterprise VoIP and unified communications (UC) networks. The virtualized edition ensures enterprises, such as Evolve IP, can easily migrate across a range of cloud deployment models, enabling trusted, real-time communications and the highest level of service to customers.  

“Today’s progressive operators recognize the benefits of virtualization and have made adopting cloud technologies the cornerstones of their network evolutions,” said Doug Suriano, senior vice president and general manager, Oracle Communications. “With Oracle Communications SBC, Evolve IP has the network foundation it needs to provide its users with highly reliable voice, video and unified communications services while mitigating security threats and solving interoperability issues as they progress toward the future.”

Oracle Communications SBC is part of Oracle Communications integrated communications and cloud solutions for Service Providers and Enterprises. With these offerings, customers can accelerate their digital transformation journey in a communications-driven world from network evolution to digital business to customer experience.

To learn more about Oracle Communications industry solutions, visit: Oracle Communications, LinkedIn, or join the conversation at Twitter @OracleComms.

To see these solutions in action, join Oracle Industry Connect, April 10-11, 2018 in New York. Register at: http://bit.ly/2IboAtg

Contact Info
Katie Barron
Oracle
+1.202.904.1138
katie.barron@oracle.com
Kristin Reeves
Blanc & Otus
+1.415.856.5145
kristin.reeves@blancandotus.com
About Oracle Communications

Oracle Communications provides integrated communications and cloud solutions for Service Providers and Enterprises to accelerate their digital transformation journey in a communications-driven world from network evolution to digital business to customer experience. www.oracle.com/communications

About Oracle

The Oracle Cloud delivers hundreds of SaaS applications and enterprise-class PaaS and IaaS services to customers in more than 195 countries while processing 55 billion transactions a day. For more information about Oracle (NYSE:ORCL), please visit us at http://cloud.oracle.com.

About Evolve IP

One of the world’s fastest growing cloud strategy companies, Evolve IP provides best-of-breed cloud solutions to more than 1,500 enterprises across the globe and to more than 350,000 users. Many of the world’s most recognizable brands rely on the company for tailored strategies to migrate multiple integrated solutions onto a single, unified platform including: disaster recoverycontact center/call centerIP phone systems / unified communicationsvirtual desktopsIaaS, and more. For more information about Evolve IP, please visit us at http://evolveip.net.

Trademark

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Talk to a Press Contact

Katie Barron

  • +1.202.904.1138

Kristin Reeves

  • +1.415.856.5145

New Oracle Marketing Cloud Analytics Blast through Data Silos and Enable Pinpoint Targeting

Tue, 2018-04-10 08:00
Press Release
New Oracle Marketing Cloud Analytics Blast through Data Silos and Enable Pinpoint Targeting Adding Infinity analytics and CX Audience to Oracle Marketing Cloud boosts big data analytics and helps customers better pinpoint their audiences

ORACLE MODERN CUSTOMER EXPERIENCE, Chicago, IL—Apr 10, 2018

To help organizations rethink how data is applied across the entire customer lifecycle, Oracle is completely transforming existing approaches to customer data analytics and audience segmentation. With the launch of Oracle Infinity and Oracle CX Audience, Oracle Marketing Cloud now enables marketers to build deeper, more profitable customer relationships by eliminating data silos and providing real-time insights into rich behavioral data.

Every organization knows it needs to use data to enhance the customer experience, but existing approaches fail to provide the timely and reliable insights required to meet increasing customer expectations. For example, traditional web analytics tools do not provide real-time actionable insights and fail to capture all user interactions with a brand’s digital assets. In addition, point solutions trap data in silos, which leads to inconsistent, irrelevant, and disconnected experiences that damage brand loyalty and negatively impact revenue. To address these challenges, the latest data innovations within Oracle Marketing Cloud empower marketers with timely, reliable, and predictive data analytics at scale.

“Existing data analytics solutions are incredibly limited as they can’t scale or provide real-time insights on every single user. This prevents marketers from taking advantage of data to increase ROI or inform ideal customer experiences,” said Shashi Seth, senior vice president, Oracle Marketing Cloud. “To unleash this data requires a completely new approach to customer data analytics, which is exactly what we are introducing with Oracle Infinity and Oracle CX Audience. With these innovative new solutions, we are putting very rich and timely behavioral data in motion to help organizations deliver a customer experience that is highly relevant and in context.”

Oracle Infinity

Oracle Infinity eliminates the challenges associated with traditional web analytics solutions by providing accurate, timely intelligence that enables marketers to optimize customer engagement across channels. Oracle Infinity enables marketers to:

  • Truly Personalize Marketing: By combining behavioral insights from all users, all of the time, Oracle Infinity enables true 1:1 marketing by providing marketers with powerful insights into how every customer or prospect is interacting with digital assets.   

  • Unify Behavioral Data: Oracle Infinity enables marketers to achieve a sophisticated, customer-centric view of digital interactions by unifying behavioral data within the marketing organization and across any other digital touchpoint.

  • Develop and Distribute Actionable Insights to the Broader Business User Community: Built-in integrations and customizable APIs make it easier for marketers to develop and distribute actionable customer insights to the broader business user community.

  • Enhance Performance of Marketing Automation Systems: Real-time “actionability” influences successful outcomes by activating remarketing actions based upon any combination of visitor behaviors performed in real time.

  • Manage Increasingly Large and Complex Enterprise Data Sets: Unlimited scale, flexibility, and data accessibility enables powerful reporting and analytics, which gives marketers quick and easy access to rich behavioral data.

“One of the challenges for the modern marketer is getting their data and analytics processes to move as fast as their customers do,&rdquo said Gerry Murray, research director, Marketing and Sales Technology at IDC. &ldquoTo do that at scale, marketers need a data-streaming infrastructure that works across touch points and closes the gap between reporting and action. Oracle Infinity connects customer interactions across channels in real-time so marketers can drive conversions and revenue through personalized web and digital experiences. It also has the potential to connect interactions in other customer-facing functions, such as sales, service, and loyalty, which is the key to true customer experience management.&rdquo

Oracle CX Audience

Oracle CX Audience eliminates the challenges of capturing and analyzing data at scale by providing an innovative audience segmentation and analytics solution that enables marketers to: 

  • Centralize, Manage and Enrich Customer Data: An open, flexible, cloud platform empowers marketers to operate with less involvement with IT, while providing increased flexibility for data ingestion and audience publication. In addition, pre-integration with Oracle Data Cloud, the world’s largest third-party data marketplace, enables marketers to seamlessly enrich their own data to gain additional insights.

  • Easily Create and Publish Audience Segments at Scale: Non-technical audience design tools and re-usable filters enable marketers to spend less time writing queries and more time engaging customers. Additionally, Oracle CX Audience platform runs on Oracle best-of-breed infrastructure, allowing marketers to perform heavy segmentation and analysis in minutes instead of hours.

  • Analyze Segment Performance and Discover New Opportunities: Fully integrated analytics enable marketers to analyze the aggregated past performance to predict future results and discover sub-segments that could provide additional opportunities. In addition, Oracle CX Audience continuously tracks audience and campaign level performance to help marketers evaluate success and define future goals.

Oracle Marketing Cloud is part of Oracle Customer Experience (CX) Cloud Suite, which empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences, and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences, and achieve predictable and tangible business results.

Contact Info
Simon Jones
Oracle
+1.415.202.4574
s.jones@oracle.com
About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle. 

Talk to a Press Contact

Simon Jones

  • +1.415.202.4574

Oracle AI Powers Future of Customer Experience Management

Tue, 2018-04-10 08:00
Press Release
Oracle AI Powers Future of Customer Experience Management New Oracle CX Cloud melds artificial intelligence, advanced data analytics, innovative search, voice, and video

ORACLE MODERN CUSTOMER EXPERIENCE, Chicago, IL—Apr 10, 2018

Oracle today announced a series of new innovations that help marketing, sales, commerce, and customer service professionals meet the rapidly changing expectations of today’s empowered customers. The latest updates to the Oracle Customer Experience (CX) Cloud Suite support the connected digital enterprise by introducing new artificial intelligence based applications, data analytics solutions, and innovative search, voice, and video capabilities.

Despite an increasing focus on the customer, expectations continue to outpace the experiences many organizations can offer. As a result, according to Forrester's Predictions 2018: A Year of Reckoning, 30 percent of companies will see further declines in CX performance in 2018, and those declines will translate into a net loss of a point of growth. Oracle CX Cloud Suite helps users navigate this increasing complexity and quickly and easily take advantage of the latest innovations to advance their careers and create epic experiences that deliver predictable and tangible business results.

“While the challenges we all face are a little different from department to department or company to company, the common theme for all customer experience professionals is how to lead change, not just react to it,” said Des Cahill, vice president and head CX Evangelist, Oracle. “We know that technology alone is not the answer to this tidal wave of change. Instead, we are focused on helping our customers remove barriers that prevent their employees from focusing on the customer and creating epic experiences. The latest innovations within Oracle CX Cloud Suite will empower marketing, sales, commerce, and customer service professionals to lead the changes and advance their careers.”

The latest innovations within Oracle CX Cloud Suite include updates to help marketing, sales commerce, and customer service professionals. 

Marketing Innovations
  • New Real-Time Behavioral Insights: Allow marketers to rethink how data is applied across the entire customer lifecycle. With the launch of Oracle Infinity and Oracle CX Audience, marketers are able to build deeper, more profitable customer relationships by eliminating data silos and providing real-time insights into rich behavioral data. For further details, see Oracle Infinity and Oracle CX Audience announcement.

  • New Powerful and Scalable Loyalty Platform: Empowers marketing professionals to engage and delight users with personalized loyalty programs spanning every phase of the customer lifecycle. For further details, see Oracle Loyalty announcement.

  • New AI Marketing Orchestration Capabilities: Help increase open rates, conversions, and customer lifetime value by automatically identifying the best performing mix of send-time, channel, and messaging for individual customers.  

  • New Ad Optimization Capabilities: Allow consistent experiences across browsers and devices, as well as accurate tracking of customer behavior and KPIs across devices, by enabling cross-device testing and personalization for known customers.

  • Enhanced Campaign Development: Streamlines campaigns development within Oracle Responsys by quickly and easily accessing the most up-to-date content stored within Oracle Content and Experience Cloud.  

Sales Innovations
  • New AI Sales Intelligence Capabilities: Streamline the sales process and optimize sales forecasting by mining historical data, including win/loss behaviors, to provide powerful insights that can be applied to both forecasting and current opportunities to prescribe the next best actions and next best offers.

  • New AI Deal Management Capabilities: Allow sales teams to maximize margins through AI-powered pricing optimization and increase the probability of winning the deal by providing easy-to-understand graphical instructions at the critical decision-making moments throughout the sales process.

  • New Complex Territory Quota Capabilities: Streamline operations for sales teams with overlay territory structure, as well as multiple business divisions with named accounts, and provide real-time insights into the seller’s quota and forecast progress.

  • New Virtual Sales Assistant: Simplifies access to frequent CRM commands by supporting voice of text requests. In addition, the virtual assistant supports custom/extended objects and attributes and can push notifications about event reminders, due tasks, and surface "next best actions" insights about sales opportunities.

  • New Campaign Effectiveness Dashboards: Bridge the gap between sales and marketing leaders by enabling marketing teams to go beyond account-based marketing  to automate lead scoring and seamlessly execute regional marketing and event promotions.

Commerce Innovations
  • New AI-based Search Capabilities: Enable brands to anticipate consumer interests and personalize commerce search experiences to improve conversion, average order value, and revenue per visitor by leveraging data-driven search merchandising.

  • New AI Customer Acquisition Capabilities: Connect intelligence from email and web campaigns with digital advertising channels to improve the time to acquire new customers from weeks to hours, increase conversion rates through more precise ad targeting, and optimize advertising spend.

  • New ISV Partner Integrations: Allow technology partners to take advantage of SaaS and introduce standardized integrations that speed-up time to market and extend commerce platforms with innovations that drive digital growth. One of the newest Marketplace apps for Commerce is an integration with Mirakl, an industry leader in marketplaces that enables merchants to rapidly enhance their product assortments with complementary products and services.

Customer Service Innovations
  • New Virtual Assistant: Augments knowledge management strategy with “single turn” FAQ interactions, enables service requests to be escalated to a live human agent while maintaining history and context, and provides powerful insights through an intuitive dashboard for analytics and monitoring.

  • New Video Chat Capabilities: Deliver enterprise quality video interactions and streamline the integration of video into existing customer services channels by providing common platform assignment and management tools, as well as familiar agent toolsets. 

Part of Oracle Cloud Applications, Oracle Customer Experience (CX) Cloud Suite empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences, and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences, and achieve predictable and tangible business results.

Contact Info
Simon Jones
Oracle
+1.415.202.4574
s.jones@oracle.com
About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com.

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The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle.

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Simon Jones

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Oracle Makes it Easier for Brands to Keep their Best Customers Happy

Tue, 2018-04-10 08:00
Press Release
Oracle Makes it Easier for Brands to Keep their Best Customers Happy Oracle Loyalty delivers highly personalized experiences to improve customer loyalty, advocacy and value

ORACLE MODERN CUSTOMER EXPERIENCE, Chicago, IL—Apr 10, 2018

To help organizations build and retain loyal customers, Oracle today extended the Oracle Customer Experience (CX) Cloud Suite with the introduction of the most powerful and scalable loyalty platform in the cloud. Oracle Loyalty empowers customer experience professionals to engage and delight users with personalized loyalty programs spanning every phase of the customer lifecycle.

As customers expect and experiment more, it is increasingly hard for organizations to deliver experiences that build and maintain customer loyalty. To help address this challenge, Oracle Loyalty enables organizations to deliver relevant, unified omni-channel loyalty programs that are seamlessly integrated with existing customer experience initiatives. As a result, customer experience professionals can quickly and easily take advantage of loyalty programs to innovate faster and accelerate customer acquisition, engagement and retention.

“Not only does it cost seven times more to acquire a new customer than to keep an existing one, but a loyal customer can help an organization acquire more customers, increase revenue and differentiate its products or services,” said Katrina Gosek, senior director, digital customer product strategy, Oracle. “While the business benefits of building and maintaining loyal customers are clear, it can be extremely expensive and complex. Oracle Loyalty removes these barriers and empowers brands to build customer loyalty by delivering integrated, engaging experiences at every stage of the customer lifecycle.”

Built on proven industry best practices, Oracle Loyalty enables loyalty program managers to easily build and manage loyalty programs that are:

  • Innovative: Customer experience professionals can move faster and help improve customer profitability with rapid loyalty program deployment and simplified usability.
  • Unified: Customer experience professionals can deliver amazing unified omni-channel loyalty experiences with pre-built integrations and REST APIs that seamlessly integrate loyalty program initiatives into broader customer experience strategies.
  • Customer-Centric: Customer experience professionals deploy innovative loyalty programs that can help retain existing customers, acquire new customers and increase customer lifetime value by delivering unmatched experiences across all touchpoints in the customer journey.
  • Powerful: Customer experience professionals can focus on growing their business with a truly scalable platform that delivers enterprise-grade performance and security.

Available worldwide in 20 languages, Oracle Loyalty is part of Oracle Customer Experience (CX) Cloud Suite, which empowers organizations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences and achieve predictable and tangible business results.

For additional information about Oracle CX, follow @OracleCX on Twitter, LinkedIn and Facebook or visit SmarterCX.com.

Contact Info
Kimberly Guillon
Oracle
209.601.9152
kim.guillon@oracle.com
About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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Kimberly Guillon

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