Oracle Press Releases

Subscribe to Oracle Press Releases feed Oracle Press Releases
All Oracle Press Releases
Updated: 1 hour 4 min ago

Simbec-Orion Group Streamlines its Clinical Trial Management Processes with Oracle’s eClinical Cloud Suite

Thu, 2016-05-12 12:25
Press Release
Simbec-Orion Group Streamlines its Clinical Trial Management Processes with Oracle’s eClinical Cloud Suite

Redwood Shores, Calif.—May 12, 2016

As more pharmaceutical companies outsource their clinical trials to contract research organizations (CROs), CROs are challenged to complete the clinical research in a more efficient and timely manner. Oracle Health Sciences today announced that Simbec-Orion Group Limited, a full service, international, boutique CRO, has adopted Oracle’s suite of eClinical cloud solutions to simplify the management of its customer’s clinical studies.

Oracle’s life sciences-specific solutions, combined with its broader product and service offering, are used by thousands of pharma, biopharma, and academic research centers worldwide to redesign clinical R&D processes, advance drug therapies, and optimize care delivery to improve the health, well-being, and lives of people globally.

Simbec-Orion Group selected cloud-based Oracle Health Sciences InForm, Siebel Oracle's Siebel Clinical Trial Management System, and Oracle Health Sciences IRT to supplement its clinical development processes, streamline data capture, and speed up trial timelines as Simbec-Orion expands its international, full-service, business offerings.

“We reviewed a wide range of providers to ensure, that as a world-class CRO, we were working with the best–in-class systems”, said Ronald Openshaw, CEO, Simbec-Orion. “We chose to partner with Oracle, the market leader in eClinical solutions, as we wanted to rely upon an excellent, secure, robust, and state-of-the-art service that will meet current and foreseeable, future, market needs.  We believe the scalability will drive efficiency in our work practices as we grow, especially in the light of increasingly complex clinical trials.”

“Oracle shares Simbec-Orion’s commitment to helping pharma and biotechnology companies deliver high-quality therapies to the patients we serve,” said Steve Rosenberg, senior vice president and general manager, Oracle Health Sciences. “ We look forward to working with Simbec-Orion as it further expands and enhances its clinical development services powered by our innovative technology.”

In 2014 through the merger of the two independent CROs, Simbec Research and Orion Clinical, Simbec-Orion Group was created as an international boutique CRO. Simbec-Orion Group now offers a full spectrum of drug development services from first-in-human Phase I clinical studies, through to pivotal Phase III studies and Phase IV post marketing studies. Starting in January 2016, unless the client expresses different requirements, new studies across the Simbec-Orion Group will use Oracle’s eClinical suite.

Contact Info
Samantha Thai
Oracle
+1.510.917.5564
samantha.thai@oracle.com
About Oracle

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle Corporation. 

Talk to a Press Contact

Samantha Thai

  • +1.510.917.5564

China-Based Contract Research Organization Selects Oracle Cloud to Optimize Clinical Trial Data Management

Thu, 2016-05-12 12:25
Press Release
China-Based Contract Research Organization Selects Oracle Cloud to Optimize Clinical Trial Data Management

Redwood Shores, Calif.—May 12, 2016

Fountain Medical Development (FMD), a full-service Contract Research Organization (CRO) headquartered in Beijing, China, and its US affiliate, FMD K&L, have adopted Oracle’s cloud-based clinical data management solutions, to increase operational efficiencies and speed time to market. The solutions deliver increased productivity to the company’s drug development process, reduce overall costs, improve communications with its sponsors, and advance clinical study quality and speed, worldwide.

FMD was able to retire its aging, antiquated, legacy system and migrate to a more cost-effective cloud-based environment with Oracle Health Sciences InForm and Oracle Siebel Clinical Trial Management System (CTMS). The new, unified, technology platform has enhanced capabilities in data management, study planning and design, trial operations, analytics, and patient engagement.

“We are committed to delivering innovative solutions to our sponsors. This is why FMD decided to work with Oracle,” said Dr. Henry Wu, CEO, Fountain Medical Development. “Oracle’s data management solutions will enable us to improve our data quality, advance our trial data management efficiencies, reduce costs, and gain a deeper understanding of our clinical trial data across FMD’s integrated enterprise globally.”

Fountain Medical Development is a leading CRO offering a full range of International Conference on Harmonization Good Clinical Practice (ICH GCP) compliant clinical research services for multinational clients conducting clinical research in China. As one of the fastest growing clinical CROs in East Asia and China, FMD has established 12 operational offices throughout China, Hong Kong, Taiwan, Japan, Korea, the United States, and Armenia, with a strong focus on data management and biostatistics.

By moving to Oracle Health Sciences InForm and Oracle Siebel CTMS), FMD will gain powerful analytics capabilities that will provide a faster and better understanding of its clinical trial data across its locations, saving the company time and effort.

“Clinical research is becoming more complex and holistic by the day, and contract researchers are challenged to provide more services than ever before. Oracle Health Sciences provides global contract research organizations, like FMD, with an integrated platform and advanced analytics tools to help CROs and their sponsors find the cures of tomorrow,” said Steve Rosenberg, senior vice president and general manager, Oracle Health Sciences.

FMD is a member of the Oracle CRO Advantage Program, an initiative that helps drive CRO success with Oracle Health Sciences products through training, sales and marketing support, and bi-directional communication on Oracle products and strategy.

Contact Info
Samantha Thai
Oracle
+1.510.917.5564
samantha.thai@oracle.com
About Oracle

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle Corporation. 

Talk to a Press Contact

Samantha Thai

  • +1.510.917.5564

Oracle Buys Opower

Mon, 2016-05-02 06:12
Press Release
Oracle Buys Opower Together, Oracle and Opower Will Become the Largest Provider of Mission-Critical Cloud Services to the $2.3 Trillion Utilities Industry

Redwood Shores, Calif.—May 2, 2016

Oracle (NYSE: ORCL) today announced that it has entered into a definitive agreement to acquire Opower (NYSE: OPWR), the leading provider of customer engagement and energy efficiency cloud services to utilities, for $10.30 per share in cash. The transaction is valued at approximately $532 million, net of Opower’s cash.

Opower’s solutions enable over 100 global utilities, such as PG&E, Exelon and National Grid, to deliver a modern digital customer experience. Opower’s big data platform stores and analyzes over 600 billion meter reads from 60 million utility end customers, enabling utilities to proactively meet regulatory requirements, decrease the cost to serve, and improve customer satisfaction.

“Utilities want modern technology solutions that work together to meet their evolving customer, operational and compliance needs,” said Rodger Smith, Senior Vice President and General Manager, Oracle Utilities Global Business Unit. “Together, Oracle Utilities and Opower will be the largest provider of mission-critical cloud services to utilities.”

“The combination will provide the industry with the most modern, complete cloud applications for the entire utility value chain, from meter to grid to end-customers," said Dan Yates, Chief Executive Officer and Co-Founder, Opower. "We are excited to join Oracle and to bring even more value to our customers as part of the Oracle Utilities Industry Cloud Platform."

The Board of Directors of Opower has unanimously approved the transaction. The transaction is expected to close in 2016, subject to Opower’s stockholders tendering a majority of Opower’s outstanding shares and derivative securities exercised prior to the closing of the tender offer, certain regulatory approvals and other customary closing conditions.

More information about this announcement is available at www.oracle.com/opower.

Contact Info
Deborah Hellinger
Oracle Corporate Communications
+1.212.508.7935
deborah.hellinger@oracle.com
Ken Bon
Oracle Investor Relations
+1.650.607.0349
ken.bond@oracle.com
About Oracle

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle Corporation. 

Cautionary Statement Regarding Forward-Looking Statements
This document contains certain forward-looking statements about Oracle and Opower, including statements that involve risks and uncertainties concerning Oracle’s proposed acquisition of Opower, anticipated customer benefits and general business outlook. When used in this document, the words “anticipates”, “can”, “will”, “look forward to”, “expected” and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Opower, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business, and the possibility that Oracle or Opower may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or Opower.

In addition, please refer to the documents that Oracle and Opower, respectively, file with the U.S. Securities and Exchange Commission (the “SEC”) on Forms 10-K, 10-Q and 8-K. These filings identify and address other important factors that could cause Oracle’s and Opower’s respective operational and other results to differ materially from those contained in the forward-looking statements set forth in this document. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. Neither Oracle nor Opower is under any duty to update any of the information in this document.

Oracle is currently reviewing the existing Opower product roadmap and will be providing guidance to customers in accordance with Oracle’s standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Opower’s product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by Opower or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. It is intended for information purposes only, and may not be incorporated into any contract.

Additional Information about the Acquisition and Where to Find It
In connection with the proposed acquisition, Oracle will commence a tender offer for the outstanding shares of Opower. The tender offer has not yet commenced. This document is for informational purposes only and is neither an offer to purchase nor a solicitation of an offer to sell shares of Opower, nor is it a substitute for the tender offer materials that Oracle and its acquisition subsidiary will file with the SEC upon commencement of the tender offer. At the time the tender is commenced, Oracle and its acquisition subsidiary will file tender offer materials on Schedule TO, and Opower will file a Solicitation/Recommendation Statement on Schedule 14D-9 with the SEC with respect to the tender offer. The tender offer materials (including an Offer to Purchase, a related Letter of Transmittal and certain other tender offer documents) and the Solicitation/Recommendation Statement will contain important information. Holders of shares of Opower are urged to read these documents when they become available because they will contain important information that holders of Opower securities should consider before making any decision regarding tendering their securities. The Offer to Purchase, the related Letter of Transmittal and certain other tender offer documents, as well as the Solicitation/Recommendation Statement, will be made available to all holders of shares of Opower at no expense to them. The tender offer materials and the Solicitation/Recommendation Statement will be made available for free at the SEC’s web site at www.sec.gov.

In addition to the Offer to Purchase, the related Letter of Transmittal and certain other tender offer documents, as well as the Solicitation/Recommendation Statement, Oracle and Opower file annual, quarterly and special reports and other information with the SEC. You may read and copy any reports or other information filed by Oracle or Opower at the SEC public reference room at 100 F Street, N.E., Washington, D.C. 20549. Please call the Commission at 1-800-SEC-0330 for further information on the public reference room. Oracle’s and Opower’s filings with the SEC are also available to the public from commercial document-retrieval services and at the website maintained by the SEC at http://www.sec.gov.

Talk to a Press Contact

Deborah Hellinger

  • +1.212.508.7935

Ken Bon

  • +1.650.607.0349

Oracle Launches Latest Oracle Field Service Cloud Offering to Power a Completely Connected Customer Service Experience

Thu, 2016-04-28 10:35
Press Release
Oracle Launches Latest Oracle Field Service Cloud Offering to Power a Completely Connected Customer Service Experience New field service capabilities can improve customer satisfaction and response times, while reducing service delivery costs

Redwood Shores, Calif.—Apr 28, 2016

Oracle today announced a comprehensive new release of Oracle Field Service Cloud, formerly known as TOA Technologies. The latest release, which is part of Oracle’s end-to-end cloud customer service offering, delivers extensive new field service enhancements focused on mobility, ease of use, and connecting contact center agents delivering service via the phone, email, and chat to field technicians providing in person support.

Field service is a customer service cornerstone for brands spanning a number of industries—including telecommunications, utilities, high tech and manufacturing. A field service appointment may be the only time a company engages with its customers face-to-face to deliver a differentiated customer experience. Leveraging time-based, predictive, self-learning technology, Oracle Field Service Cloud helps create the most efficient job schedules and travel routes for field resources to ensure the right field resource arrives to every job on-time, with the parts and knowledge to complete the work the first time.

New features and integrations available in the latest release of Oracle Field Service Cloud include:

  • Expanded Field Resource Manager: Using a mobile device, field supervisors can now manage all field activities in real time with additional insights into field service team capacity. These new capabilities enable the field workforce to quickly respond to changing customer needs, while streamlining collaboration between resources in the field.
  • Automated Urgent Work Assignment: Companies can now respond to emergency situations using Oracle Field Service Cloud. When an event occurs, the application automatically locates the field resource nearest to the job and immediately routes them to the urgent event. The ability to take action automatically, without requiring human intervention, will help companies ensure relevant resources are quickly deployed – which in emergency situations, can make all the difference.
  • Integration with Oracle’s E-Business Suite: This integration helps streamline job scheduling and inventory tracking capabilities. New integrations with Oracle Integration Cloud Service (ICS) help Oracle Field Service Cloud customers quickly and easily integrate with other cloud applications such as Oracle Sales Cloud.

“At Pella we continually strive to exceed our customer’s expectations and with the recent implementation of Oracle Field Service Cloud we are gaining new levels of customer service capabilities,” said Julia Neary, IT Manager, Fulfillment and Service, Pella Corporation. “We are already seeing a reduction in manual processes and improved management of our service technicians. More importantly we are able to leverage Oracle Field Service Cloud to respond faster, more reliably and more efficiently to our customer’s needs.”

Oracle Field Service Cloud is part of the Oracle Service Cloud portfolio which delivers a complete service experience across a wide range of modern contact center channels including web, phone, email, chat, social and the in-person field service interaction, all powered by the latest technology. This cross channel, connected and mobile service experience is something that competitive products fail to deliver.

Oracle believes that the latest release further cements Oracle Service Cloud’s leadership position cited by industry analyst firm Forrester Research in: The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q4 2015 and The Forrester Wave™: Customer Service Solutions For Midsize Teams, Q4 2015. Both ranked Oracle Service Cloud as a Leader, with the highest current offering category scores in both reports. In addition, Oracle Service Cloud was noted among vendors that “deliver high-volume omnichannel service” and “have a foundational layer of knowledge management to deliver channel-specific answers to customer inquiries.

Contact Info
Erik Kingham
Oracle
650-506-8298
erik.kingham@oracle.com
About Oracle

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle Corporation. 

Talk to a Press Contact

Erik Kingham

  • 650-506-8298

Oracle Buys Textura

Thu, 2016-04-28 07:00
Press Release
Oracle Buys Textura Adds Leading Construction Contracts and Payment Management Cloud Services to the Oracle Engineering and Construction Industry Cloud Platform

Redwood Shores, Calif.—Apr 28, 2016

Oracle (NYSE: ORCL) today announced that it has entered into a definitive agreement to acquire Textura (NYSE: TXTR), a leading provider of construction contracts and payment management cloud services for $26.00 per share in cash. The transaction is valued at approximately $663 million, net of Textura’s cash.

Textura’s cloud services process $3.4 billion in payments for over 6,000 projects each month, helping keep projects on time and under budget while reducing risk for developers, contractors and subcontractors. Textura offers its cloud services in a consumption model preferred by the engineering and construction industry whereby the companies involved pay based on project activity. Further, usage of Textura’s cloud services creates a network effect that benefits all participants as more than 85,000 general and subcontractors are connected to the platform.

Oracle Primavera offers a complete suite of cloud solutions for project, cost, time and risk management. The Oracle Primavera flagship products have been completely re-architected for the Cloud, and the result is a set of cloud services that are growing rapidly as construction and engineering companies embrace digital transformation. Together, Oracle Primavera and Textura will form the Oracle Engineering and Construction Global Business Unit offering a comprehensive cloud-based project control and execution platform that manages all phases of engineering and construction projects.

“The increasingly global engineering and construction industry requires digital modernization in a way that automates manual processes and embraces the power of cloud computing to easily connect the construction job site, reduce cost overruns, and improve productivity,” said Mike Sicilia, SVP and GM, Engineering and Construction Global Business Unit, Oracle. “Together, Textura and Oracle Engineering and Construction will have the most comprehensive set of cloud services in the industry.”

“Textura’s mission is to bring workflow automation and transparency to complex construction projects while improving their financial performance and minimizing risks,” said David Habiger, Chief Executive Officer, Textura. “We are excited to join Oracle and bring our cloud-based capabilities to help extend the Oracle Engineering and Construction Industry Cloud Platform.”

The Board of Directors of Textura has unanimously approved the transaction. The transaction is expected to close in 2016, subject to Textura stockholders tendering 66 2/3% of Textura’s outstanding shares and derivative securities exercised prior to the closing (as required by Textura’s certificate of incorporation) in the tender offer, certain regulatory approvals and other customary closing conditions.

More information about this announcement is available at www.oracle.com/textura.

Contact Info
Deborah Hellinger
Oracle Corporate Communications
+1.212.508.7935
deborah.hellinger@oracle.com
Ken Bond
Oracle Investor Relations
+1.650.607.0349
ken.bond@oracle.com
About Oracle

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle Corporation. 

Cautionary Statement Regarding Forward-Looking Statements
This document contains certain forward-looking statements about Oracle and Textura, including statements that involve risks and uncertainties concerning Oracle's proposed acquisition of Textura, anticipated customer benefits and general business outlook. When used in this document, the words "anticipates", “can", “will”, "look forward to", "expected" and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Textura, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business, and the possibility that Oracle or Textura may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or Textura.

In addition, please refer to the documents that Oracle and Textura, respectively, file with the U.S. Securities and Exchange Commission (the “SEC”) on Forms 10-K, 10-Q and 8-K. These filings identify and address other important factors that could cause Oracle's and Textura’s respective operational and other results to differ materially from those contained in the forward-looking statements set forth in this document. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. Neither Oracle nor Textura is under any duty to update any of the information in this document.

Oracle is currently reviewing the existing Textura product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Textura’s product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by Textura or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. It is intended for information purposes only, and may not be incorporated into any contract.

Additional Information about the Acquisition and Where to Find It
In connection with the proposed acquisition, Oracle will commence a tender offer for the outstanding shares of Textura. The tender offer has not yet commenced. This document is for informational purposes only and is neither an offer to purchase nor a solicitation of an offer to sell shares of Textura, nor is it a substitute for the tender offer materials that Oracle and its acquisition subsidiary will file with the SEC upon commencement of the tender offer. At the time the tender is commenced, Oracle and its acquisition subsidiary will file tender offer materials on Schedule TO, and Textura will file a Solicitation/Recommendation Statement on Schedule 14D-9 with the SEC with respect to the tender offer. The tender offer materials (including an Offer to Purchase, a related Letter of Transmittal and certain other tender offer documents) and the Solicitation/Recommendation Statement will contain important information. Holders of shares of Textura are urged to read these documents when they become available because they will contain important information that holders of Textura securities should consider before making any decision regarding tendering their securities. The Offer to Purchase, the related Letter of Transmittal and certain other tender offer documents, as well as the Solicitation/Recommendation Statement, will be made available to all holders of shares of Textura at no expense to them. The tender offer materials and the Solicitation/Recommendation Statement will be made available for free at the SEC’s web site at www.sec.gov.

In addition to the Offer to Purchase, the related Letter of Transmittal and certain other tender offer documents, as well as the Solicitation/Recommendation Statement, Oracle and Textura file annual, quarterly and special reports and other information with the SEC. You may read and copy any reports or other information filed by Oracle or Textura at the SEC public reference room at 100 F Street, N.E., Washington, D.C. 20549. Please call the Commission at 1-800-SEC-0330 for further information on the public reference room. Oracle’s and Textura’s filings with the SEC are also available to the public from commercial document-retrieval services and at the website maintained by the SEC at http://www.sec.gov.

Talk to a Press Contact

Deborah Hellinger

  • +1.212.508.7935

Ken Bond

  • +1.650.607.0349

Oracle Celebrates 10th Anniversary of Markie Awards

Wed, 2016-04-27 09:32
Press Release
Oracle Celebrates 10th Anniversary of Markie Awards The 2016 Markie Awards represent Oracle Marketing Cloud’s biggest award campaign in history with 350 submissions highlighting modern marketing success

MODERN MARKETING EXPERIENCE—Las Vegas, NV—Apr 27, 2016

To promote best practices and celebrate the accomplishments of modern marketers around the world, Oracle has announced the winners of the 2016 Markie Awards. Celebrating its 10th anniversary, the annual Markie Awards recognize the top companies and leaders for creative, innovative, and effective modern marketing campaigns that delivered increased engagement, conversation and ROI. Past winners include notable companies such as The Dow Chemical Company, Intel, Marriott Rewards, DocuSign, Twitter and Rockwell Automation.

The Markie Awards highlight the best omnichannel success stories in an age where the customer experience is more important than ever before. This year marked the Markie Award’s biggest campaign yet with a total of 350 award submissions, up 80 percent over last year.

The 2016 Markie Awards featured 19 categories that reflect the evolving marketing landscape, including: Best Digital Marketing Ecosystem, Best Sales and Marketing Alignment, Best Mobile Experience, Rapid Transformation, Content is King, and Modern Marketing Leader of the Year.

“The 10th anniversary of the Markie Awards represents a decade of marketing excellence from top companies and leaders around the world,” said Kevin Akeroyd, senior vice president and general manager, Oracle Marketing Cloud. “This year’s winners have gone above and beyond, fully leveraging the most innovative marketing technologies to create campaigns that put the customer at the heart of their programs, which delivered outstanding results.”

Winners of the 2016 Markie Awards are:

  • Best Use of Audience Data: Dell, Inc.
  • Best Digital Marketing Ecosystem: Lenovo
  • Best Email Marketing Campaign: Jetstar
  • Best International Campaign: Tomtom
  • Best Mobile Experience: Zalora
  • Best Social Campaign: Family Share Network/Deseret Digital
  • Content is King: Wine.com.br
  • Best Customer Retention or Loyalty Program: Cetera Financial Group
  • Best Use of Data Analytics and Insights: Thomson Reuters (MarkMonitor)
  • Best Integrated Consumer Marketing Program: AGA
  • Rapid Transformation: BT Global Services
  • Best Sales and Marketing Alignment: Sierra
  • Best Testing and Optimization of the Customer Experience: YOTEL
  • Best Lead Management Program: Juniper
  • Best Emerging Company Marketing Program: Mobovida
  • Modern Marketing Leader of the Year: Blake Cahill, Royal Phillips
  • Best Web or Commerce Experience: SunPower
  • Most Creative Marketing Campaign: Eaton
  • People’s Choice Markie Award - Best Video: Cisco Systems

“At Oracle, we strive to put the customer at the forefront of everything we do,” said Catherine Blackmore, group vice president, customer success, Oracle Marketing Cloud. “Therefore, we believe the best Modern Marketers are all about the customer, too. Oracle is proud to recognize and honor these winners for their customer-centric campaigns, outstanding achievements, and their dedication to Modern Marketing.”

The 2016 Markie Awards were presented on Tuesday, April 26th, during Oracle Modern Marketing Experience in Las Vegas, Nevada.

Contact Info
Erik Kingham
Oracle
650-506-8298
erik.kingham@oracle.com
About Oracle

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle Corporation. 

Talk to a Press Contact

Erik Kingham

  • 650-506-8298

Oracle Marketing Cloud Helps Simplify Data-Driven Marketing

Wed, 2016-04-27 07:40
Press Release
Oracle Marketing Cloud Helps Simplify Data-Driven Marketing New innovations and integrations help direct-to-consumer marketers personalize the customer experience and optimize marketing spend

MODERN MARKETING EXPERIENCE – Las Vegas, NV—Apr 27, 2016

Extending its commitment to help consumer marketers target, convert and retain their ideal customers, Oracle has introduced new innovations and integrations for the Oracle Marketing Cloud. The latest additions empower marketers to use differentiated audience data for targeting on their paid media, orchestrate cross-channel interactions and further optimize the customer experience.

Marketers can now improve the customer experience through a new direct integration between Oracle Maxymiser and Oracle Responsys applications. The integration enables marketers to orchestrate Oracle Maxymiser-delivered messaging on a website in conjunction with messaging in email, SMS, MMS, push messaging, in-app messaging and display advertising. In addition, Oracle Maxymiser is now fully integrated with the Oracle Data Management Platform. The integration empowers marketers to tap into first, second and third party data and use it for audience testing and optimization initiatives.

To help marketers connect the right audience data and deliver a more consistent customer experience, new integrations with the Oracle Data Cloud have been introduced to the Oracle Marketing Cloud’s Data Management Platform. By leveraging Oracle Data Cloud’s enhanced modeling solution, the first integration gives marketers the ability to model their online audiences based on critical offline data, such as in-store purchase transactions. The second integration gives customers access to Oracle Data Cloud's AddThis Audience Discovery tool, which helps marketers better understand and target their ideal audience with relevant paid media campaigns. The powerful data-driven marketing solution uses natural language processing to look at keywords on billions of web pages across the web. It transforms those keywords into audience data that is based on the online behaviors of two billion unique users traversing more than 15 million websites around the world.

The latest additions to the Oracle Marketing Cloud also reduce the complexity of data-driven marketing by delivering greater insight into how customer engagement drives revenue. By leveraging the speed and scale of Oracle Business Intelligence, Oracle Marketing Cloud now provides marketers with advanced data visualization and investigation tools through an easy-to-use interface that delivers deep insights into performance across different channels. To further enhance usability, a new graphical audience segmentation feature allows B2C marketers to benefit from segmentation logic that is easier to visualize, test and reuse.

“Marketing has the opportunity to take the lead in driving a deeply personalized customer experience across all channels, touch points and interactions,” said Steve Krause, group vice president, Product Management, Oracle Marketing Cloud. “To help marketers capitalize on this opportunity, we have introduced a number of new integrations and innovations within the Oracle Marketing Cloud that help B2C marketers orchestrate and personalize the full customer experience. The latest additions include powerful data integrations that will help brands increase engagement and optimize marketing spend.” 

Contact Info
Erik Kingham
Oracle
650-506-8298
erik.kingham@oracle.com
About Oracle

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle Corporation. 

Talk to a Press Contact

Erik Kingham

  • 650-506-8298

Oracle Marketing Cloud Helps Marketers Reduce Sales Cycles and Improve Conversion Rates

Wed, 2016-04-27 07:33
Press Release
Oracle Marketing Cloud Helps Marketers Reduce Sales Cycles and Improve Conversion Rates Innovative new platform enables business-to-business marketers to scale and optimize account-based marketing programs

MODERN MARKETING EXPERIENCE - Las Vegas, NV—Apr 27, 2016

Oracle today announced new account-based marketing capabilities within the Oracle Marketing Cloud that help business-to-business (B2B) marketers increase lead generation, reduce sales cycles and improve conversion rates. By supporting the entire B2B buyers’ journey from acquisition and prospecting to closing new business, the new Oracle Marketing Cloud Account-Based Marketing capabilities enable B2B marketers to optimize targeting on paid media, more effectively engage target prospects and simplify data management and integration.   

Account-based marketing can be extremely complex and difficult to scale as marketers often have to personalize interactions with multiple IT and business stakeholders during the deal cycle. In order to simplify the process and help marketers accelerate deal cycles and maximize revenue potential, the new Oracle Marketing Cloud Account-Based Marketing capability provides one of the industry’s largest sets of curated B2B account audience data for targeting on paid media through a new direct integration between Oracle Marketing Cloud and Oracle Data Cloud. Oracle Data Cloud has data on more than one million US companies and over 60 million anonymous business profiles.  B2B marketers can now use this data within the Oracle Marketing Cloud to prospect for anonymous users based on account, online behavior and offline data such as past purchases or other behavioral data. The powerful insights delivered enable marketers to systematically drive account-based re-targeting, site and content optimization.

In addition, to empower B2B marketers to execute account-specific campaigns that increase conversion rates and decrease sales cycles, the new capabilities include unique account-based messaging that enables communications to be personalized at scale. Marketers can also easily append account data to new and existing leads, eliminating the need to present long forms for lead capture, while significantly improving data quality. The new account scoring and nurturing capabilities are powered by integrations with Demandbase and other Oracle Marketing AppCloud partners. It can be administered directly inside Oracle Eloqua, the Oracle Marketing Cloud’s marketing automation product. 

“Account-based marketing can be very powerful, but it has always been unnecessarily complex for B2B marketers,” said John Stetic, group vice president of products, Oracle Marketing Cloud. “With the latest enhancements to the Oracle Marketing Cloud, customers will benefit from a simpler and more innovative approach to account-based marketing through new integrations, data services and expanded capabilities. B2B marketers will be able to more efficiently and effectively execute account-based marketing campaigns that demonstrate a clear ROI.

Contact Info
Erik Kingham
Oracle
650-506-8298
erik.kingham@oracle.com
About Oracle

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle Corporation. 

Talk to a Press Contact

Erik Kingham

  • 650-506-8298

Pages