Skip navigation.

Mike Olson

Syndicate content
Updated: 6 years 21 weeks ago

Number one, with a bullet.

Wed, 2008-01-16 11:43

IDC has just released its annual vendor share report for embedded databases, and Oracle has taken the top spot.

The numbers are compelling: Oracle's share is 23.2%. A cluster of five other vendors have between 9% and 14% each. The rest is spread broadly, with each vendor commanding 2% or less. Oracle's share grew 23.3%, compared to growth of just under 12% for the sector as a whole.

I am glad to see this for a bunch of reasons. As Vice President of Embedded Technology at Oracle, I take a personal interest, of course. Oracle Berkeley DB, which Oracle acquired with Sleepycat in 2006, is aimed squarely at the embedded space. I have long maintained that embedded opportunities represent a significant source of new revenue and growth. Computers have escaped the data center, and special-purpose systems are getting deployed in living rooms, in the walls of buildings and in shirt pockets. There is an enormous amount of data travelling over networks and touching these systems.

The key to our success in the embedded space has been to assemble a family of products that address a wide range of requirements. A manufacturer building mobile telephone handsets needs to store crucial information reliably. So does a vendor building an optical network switch, and an ISV developing high-performance equity trading systems for financial markets. The three have very different requirements, though, and it's unrealistic to expect any single product to satisfy all of them.

All of our database products -- Oracle Database, Oracle TimesTen, Oracle Berkeley DB and Oracle Lite -- can be embedded in partner systems and deployed invisibly to end users. All contributed to our number one ranking by IDC.

It's not just the technology that has made us successful, though. The people who choose and deploy embedded databases are software developers. In the enterprise, we generally talk to DBAs and CIOs, but in the embedded world, we talk to architects and CTOs. Those conversations are different, and we have had to develop new expertise and new strategies as we have pursued embedded customers. Over the past several years, we've concentrated on building the technical, support and sales expertise necessary to win embedded business in countries around the globe. IDC's vendor share numbers suggest that we're doing okay.

Congratulations to Oracle's Embedded Global business team, and to the product development and support groups for all four products! This is a tremendous accomplishment.

Categories: Fusion Middleware